European Stars and Stripes (Newspaper) - November 05, 1985, Darmstadt, Hesse                                Page 18 the stars and stripes tuesday november 5, 1985 a org h. Gallup planter poll Loker. Gallup poll in the opinion of Many a National institution by Kathleen Bird associated press by going door to door to ask people what they wanted in 1932, George  helped his Mother in Law win election As a slate politician. The Gallup poll which grew from that experience three years later is now 50 years old and or half a Century it has been surveying the manners fears Hopes religious beliefs and habits of the Peoples around the world. In 1936, the British Gallup poll was established the first of 39 Survey organizations abroad that Are now associated with the Gallup organization. The Gallup poll achieved tame in the United states when the literary digest Magazine poll which generally had been accurate predicted Republican All Landon would beat Franklin d. Roosevelt in the 1936 presidential election. Before the Magazine s prediction appeared Gallup predicted thai its unscientific Straw poll would show Landon winning and that in would be wrong. Literary digest said Landon would win with 57 percent of the Vole. He Tost with 37 percent. The Gallup poll has been a National institution Ever since said Andrew Kohut president of the Gallup organization inc. Since 1950 the poll s pre election estimates in the United states have deviated from final votes by an average of 1.4 percentage Poir s. Critics claim Gallup and other Public opinion polls distort election results by announcing their findings on voters preferences before ballots Are cast. Portugal has banned the publication of voter polls before elections. George h. Gallup began his research in Public opinion and election forecasting in the Early 1930s. He devised research techniques for determining newspaper readership conducted the first National Survey of magazines to determine which advertisements attracted the most attention jar1. Joined the new York advertising firm of Young and Rubi Camin 1932. As head of its marketing and copy research departments Gallup continued his research with print Media and created the first nationwide radio audience measurement. He also developed a a Thod now widely used to measure the effectiveness of television and print advertising. The firm does its polling in 300 communities across the United states where a local interviewer questions live people. National proles Are  result of 1,500 personal interviews. The poll s founder died in Switzerland last year at age b2. Throughout his 49 years with the poll. Gallup s most ambitious project was a 1976 Survey to determine the Quality of life in All areas of the world. The study sampled populations representing two thirds of the world s 4 billion inhabitants. The goal of scientific san Oling procedures is to select a Sample of population hat is representative of the entire population said Jeorge Gallup jr., son of the founder. Gallup and he brother Alec Are co chairmen of the Gallup organization. To take a crude parallel a Teaspoon of soup u enough to Tell you what the whole pot is  said Gallup. Whilt the Gallup poll is la Best known of the firm s activities it represents a Small part of the Gallup organization s business. In the United Stales the company undertakes surveys commissioned for More than 100 individual clients Many in the Lood and grocery products business. The bulk of our work is looking at the Broad Market implications of a wide Range of products and  said Leonard Wood who shares the role of chief operating officer with Kohut. U today s crossword by  Gene Sheffer across 38 desert 1 breakfast 41 Iran grains Export & Evergreen 42 fragrance tree 43 Highlands instr ment48 fabled loser 49 Mala Gibbon 50 twelve Oaks neighbor 17 ought Gas by Sharif 18 Jackie s or sidekick19 walk clumsily21 Home Library 8 Texas city12 London apart ment 13 poem14 musical prince15 Hearth need 2 boxing 21 heart Star break3 Road House dressing "�4 unswerving 22 c�T9 5 podiatrist s 52 before58 comedian Kin Down i switch position last words 7 stately Trees 8 Dormer or Bay 9 brought to maturity 10 not Friendly 11 French river16 contorted 20 appends 26 fit Todon 27 sacred image28 Brilliant 24 com motion 25 smoke"20 oboe for one 30 Constellation 31 my nutters to32 runner sebastian33 blowhards 35 Worldturner 36 All attentive 37 navigation id for one31 ski lift 34 More expensive 35 role for sue Jyon avg. Solution time 25 Meta. 38 London District 11-5 Ana. To yester Kcjr 0 Puzzle man40 Lively dance 41 monster 44 Swiss River 45 buddy46 period of time47 the Bridge of Luis key 11-5 Nubert