European Stars and Stripes (Newspaper) - February 28, 1948, Darmstadt, Hesse                                Helen Janak is one Secretary who can Chew gum without offending her Tan us by ban regain photograph by Renner j Joe of would like to become bubblegum King of so far bes Well on his having boosted dry cleaning Bills of Many Continental countries Liege As millions of gis walked across Europe to a constant juvenile chorus pleading in Many accents any thousands of them said would i like to get the chewing for this place but like the wartime dream of beating the hell out of the first sergeant after the  rope idea also was forgotten by most evil ionized but  old Joe Tanous was not one to let Moc racy he was ready to replace the departing i gum All Over Europe were eager Young custom ers ready to to Tanous has shipped to Europe More than f Worth of Bubble gum and he says even scratched the or the yet wherever gis have travelled in Europe there now exists a demand for Tanous Tan Russ arrival in Europe the first shipment of Bubble Guni was a big event i landed at the Airport at be and met by the mayor of the City and top civic newsreels filmed the arrival since army pcs have never seen fit to Stock Bubble gum oversight Tanous is trying to Correct europeans were not familiar with the unique recreational qualities of Tanous so i demonstrated the technique of blowing bubbles for the As far As the audiences were it was better than interviews with Irish sweepstakes winners As a laugh but it sold my first shipment of Sticks was a smash hit in Belgium at two francs a name of his gum is Chic an interesting Choice since Bubble gum contains no Latex is substituted to give it the air retaining Tanous want always in Bubble he has been in and out of several in a self made he says and adds showing the horrors of unskilled born in new York he was educated on Island High then he worked his Way through Georgetown University in and was graduated atthe age of that was a rough year for Job so Joe went to work for he started working a Coal mine it Ohio and within a year owned and operated three mines with More than 500 he sold Coal to the principal railroads in the arid but rising costs and fixed prices caused him to liquidate his mines in Early i saw the War coming in Tanous and i decided to jump right in and do something about it knowing that armies travel on their he decided to move to Best source of and sell it to the allies this prior to War Mexico had shipped head of beef cattle yearly to the where they were slaughtered and dressed for local i was the first Man to conceive the idea of slaughtering and dressing beef in Mexico and shipping it to ports for Export to Allied Tanous naturally this beef could not be sold in the As it was not federally but it was shipped in transit under Bond to i sold so much mexican beef to the allies that the local prices started to spiral and the mexican government clamped Down on beef Tanous this seemed like the time to get out from and i by methods Best known to he got himself appointed mexican Export agent for the territory of Quintana largest chicle producing area in with the other chicle sources Cut off by big stateside gum com like started buying their chicle from talking with these chewing gum who had to Deal with him in order to Export gave Tanous a Good picture of the chewing gum situation in the it seems that the biggest problem con fronting stateside chewing gum maim fact users at that time was sugar ration Mexico had no sugar so i decided to make chewing gum in Mexico for Export to the a Quick of the chewing gum Market showed that the greatest demand was for Bubble that was the birth of the Tanous Chilline corporation of the United with subsidiary and interlocking companies Over the to keep close to myriad operations Tanous settled Down in even in Joe is a big Man six feet two inches and he has a wife and three kids he Are walk ing advertisements for Bubble during the War he exported 100 per cent of his Bubble gum to he preferred to stay in the Back ground and quietly count his while bubblegum distributors to whom he sold got reams of publicity i National the end of the War and the end of sugar rationing in the gave the nationally known chewing gum brands a Chance to produce again unlimited supplies of the product Joe knew he  compete with big boys so he turned his eyes to the Well established companies were working at to fill stateside orders and did not have the tune or men to bother with the comparatively Small european so Tanous be came the first and biggest european chewing gum because of foreign business regulation and for tax he has had to establish several All of which he the mexican government wont let foreign companies operate so he had to form his mexican corporation with mexicans As he has formed another com Pany in one in and will establish new ones in other european nations As he at present he has plans for Selling his Bubble gum in Italy and he Hassold Large quantities in but the French government has All of his francs and he is unable to get his Money put of the country but Tanous has a great Faith in the future economic recovery of Europe and is willing to take his chances i am trying to get permission from the French government to build the modern chewing gum factory in Europe Tanous in his original mexican factory he was unable to buy gum making Raa Chines in so he designed his own machines and had them built As his business expanded these became invade so in 1944 he bought an entire chewing gum company in the had its factories dismantled and shipped to Story often used by finicky school teachers to discourage gum chewing pupils that All chewing gum is made from horses hooves is branded apocryphal by he Points out that like any other edible product in the must pass rigid standards set by the pure food and drug the percentages vary slightly with different but Bubble gum usually contains 17 per cent percent the remainder made up of glucose and the Only difference Between Bubble gum and regular gum is that chicle is used in the Ordinary gum and Latex in Bubble Latex and chide both come from plants that Are members of the rubber Latex in its raw state is poisonous and must be processed and made this is done in the by subsidiary of Wrigley and the finished called Bubble gum is then sold to manufacturers like the Tanous the Label on Tanous gum is always printed in English As europeans wont buy chewing gum unless it has an american from his belgian Tanous has shipped gum to Luxem Bourg and  pay him Swiss All other countries now pay him in belgian the French word for chewing gum is exactly the same As the american the belgians still dont blow Bubble the american they hold the Well Mastic Ted piece of gum in pull it into a press their lips against it and form tiny air tight and then the bubbles which pop with a noise that sounds like All Belgium i mad Over american goods and will buy anything that is in Tanous it would seem that a dignified businessman who visits distributors and announces himself As a gum Salesman would be the subject of countless but Tanous says not in the Yare pleased to be Able to get supplies of they never make any they dont think of it As Bubble gum but simply As american chewing i am net making much Money in Europe Tanous but i am doing the Spade work for the time when Europe monies and Trade will stable and he Points out my company in 1946 sold Worth of Bubble gum monthly in the until the end of sugar As much i Nave brought to Europe in two Tanous is a crusader for Bubble gum As a clean habit combining food value with i personally visit each distributor in Europe once a month to hear his he on these whenever he stops his j big sleek kids recognize it As american and Clammer around with i that old chum Joe is ready with pocketful of i and if the kids Are interested he will give a Sample of How to blow obviously there is big Black Market in Bubble gum in says in both Luxembourg and Gium i sold More pieces of gum than the per capita population of the unless every woman and child a those countries is constantly Bubble a thought i reluctantly discard As then the must be going this astute observation is strengthened by the fact that his Brand of gum pops up in countries to which he himself Doest including Tanous Hopes the Marshall plan help his he Bubble gum is a sort of essential