European Stars and Stripes (Newspaper) - June 12, 1948, Darmstadt, Hesse                                Acting Coy is an old gag for Oka six year movie Veteran Litti i o no Ollil Clil b photographs by , in. King in the movies might be the  of Many a Young girl but for Oka of the Bronx zoo it s As much of an everyday affair As going to bed at night. Though Only six years old Oka has heard the  lights action camera since her earliest Days. The pictures Are being taken so that students of zoology throughout the states May observe and study gorillas. Oka May not have the Sylph like proportions of a Goldwyn girl she weighs 176 Pound but her chances of being elected the sweetheart of Sigma Chi seem pretty Good. You re telling my what to do who s Stah a Oulu Hukki. Oka s temperament1 wins the argument. Cameraman Cut room at the inn new York "1here still May he limes when i  t get a room at your favorite hotel on the Day you want it but things  hotel business in the states have changed a lot since the War. They be changed so much in fact hotels now Are More concerned with finding guests for their rooms than rooms for their guests a far cry from the War time waiting  so. The hotel business generally is above prewar Levels jut that s nol Good enough  the War a hotel with 100 rooms could break even on the average if it rented 65 of them regularly. Anything Over that was  then costs have gone up to the Point that 85 per cent of a. Hotel s rooms must be occupied for it to break even. That s also an average figure and some hotels must have an even higher percentage of their rooms rented before they Start making Money. Figures compiled at the Newyork Headquarters of the Amer ican hotel association recently. Show that the National average of hotel room rentals is  close  break even Point. The association says hotel occupancy averaged 92 per cent for the year which ended last october and that is 2 percent lower than it was the Previ Ous year. To meet the situation the nation s hotels Are in the midst Ofa Tviro-billion-do1.1ar War deferred program of rehabilitation an modernization. They Are conduct ing their own training course Sand cooperating with vocational schools in courses of instruction which Are designed to bring service Back to or possibly above prewar standards. The hotels Are using numerous gimmicks specially planned to lure guests including baby Sitters special lobbies and registration desks for motorists Tele vision and even scented rooms. The hotel also arc Anglin their advertising and promotion to attract guests during the Slack Days of the week. Except for resort areas weekends Are the Slack periods now  places. John of Ken Erk business pro motion director of the hotel association recently told a group of hotel men that weekend business in the nation s key cities is run Ning 30 per cent behind last year. Ken Erk explained that the Amer ican Public s return to peacetime habits has reversed the wartime situation when weekends were the toughest time of All to get hotel rooms. During the War servicemen on leave flocked to hotels on week ends. Servicemen s families at the same time on weekend visits crowded hotels in areas near training Camps and ports of embarkation. War. Workers also made heavy weekend demands for hotel rooms and wartime travel restrictions kept regular hotel residents from vacating their rooms for saturday and sunday jaunts into the country. With peacetime habits i Vogue again says Ken Erk the greater portion of prospective hotel guests do their travelling during the week and manage Tobe Home or at their ultimate destination by Friday night or saturday. The hotel Industry say Scharles a. Horrworth aha executive vice president is proceed ing cautiously but even holding to budgets Many hotels spend More than �1000 a room on re decorating and modernizing. Tak ing a few samples picked at random from reports to the association there is he Anthony in fort Wayne. Indiana spending�500,000 on 300 rooms the Clay Pool in Indianapolis figures a Mil lion dollars to remodel 600 rooms the Casey Scranton Pennsyl Vania �400,00-0 on 400 rooms. Among the larger projects for additions or annexes reported to the association arc the Danie Boone in Charleston,.west Vir. Ginia which plans to spend ten million dollars for a ten Story addition and the Westward to in Phoenix Arizona is putting up a five Story Concrete and steel an nex at an undisclosed Cost. But some Large and expensive new hotels also Are in the works. The new ten is lion Dollar Terrace Plaza at Cincinnati is Well on the Way to completion. Plans have been announced for a 15-to-20 million Dollar Statler at los an Geles a �3,700,000 hotel at new port Harbor California and a. .$2,500,000 hotel at Williams Ari  popular trend in the new projects and modernization plans says Horrworth is the studio Type guest room that is a sitting room in the daytime and a bed room at night. But the hotels adopting this plan find that the still need to have some conventional Type hotel rooms for guests no like the old conventional  new three million Dollar Mapes at Reno Nevada is Amon the Ultra modern jobs with such features As Coin operated re cording devices in each room forsaking souvenir recordings and a push Button Gadget for perfume selection. The guest has a Choice of three scents for the room. Selected by pushing one of three buttons. Or if he wants the works he can push All three. The hotel Roosevelt in Newyork has been offering brooms with television at �3 a Day. Extra since last fall and a dozen or More others Here and in other cities plan to offer television soon. A lot of air conditioning equip ment is being installed in hotels especially in states in the warmer zones. That often bring business during heat Waves from Home towners who take rooms for no other reason than to have a Cool place to sleep. Now that the shortage is inquests rather than rooms the hotels Are. Playing All the angles and the percentages to drum up business. Wayne Oliver Vee Kent u published every he a a weekend May be reproduced panted by addressed  the u. S. Occupation Force under the granted by the Elton and if the i is not restricted by  or a . Army. Apo to volume i. Number regulation. Manuscript photographs or material of any Type aug Bevre Rodu a you a nor pm in a stir cd Only fou you vat and Twenty cent a year in u. S. Zone. Germany and Austria la Daliara year to other rountrie.--. Wekkend june 12,1548