European Stars And Stripes (Newspaper) - May 14, 1950, Darmstadt, Hesse                                This modern shoe repair shop is typical of the concentrated service offered by the Neucom Exchange system in providing for the daily needs of occupation Auto fuel and and a thousand and one other items Are included among yes services in the the occupations main Street the biggest business operation in the european which be Gan its postwar career with an Over Supply of soldiers necessities and mighty Little has completed a process of evolution which today enables it to fill the spot occupied at Home by the Corner the local garage and the department store that not add in the the dry the jeweler and watch repairman around the the Man that tests your radio tubes and Sells you new remember the Rich smells of cinnamon buns wafted from the basement of the German bakery up the the odor of freshly Cut leather soling and waxes from the italian shoe repair shop at the other end of the the tantalize Aroma of Bacon frying on the stove of a Roadside diner late at night Roll these All up into one organization 1 arid youll have some idea of what has happened in the five years since be Day to fhe handful of plastic handled Good Zagnit bars and us palmolive soap that veterans of f those Days will remember As the War time today Neucom Exchange system is so so that Only the smallest fraction of its activities is visible to the naked Eye of zone in hundreds of Little Way stations on the yes Supply that spread like a spiders web across half of Europe and Snake Outin Long wavering lines to the daily miracles of Supply and procurement Are accomplished in the face of assorted acts of god that would break Tite heart of a merchant Back not to mention the fact that All the vigilance of its top executives is not at turning a tidy dividend each but at holding its profits Down to the Barest possible minimum Neces future Section the Neucom Exchange system is Baker and candlestick maker in the dec by Howard staff writer sary to support the Neucom welfare and recreational the for this May be found in the preoccupation of col the air Force colonel who Heads up yes As Neucom Exchange with what he Calls the soldiers in any conversation with Frederick about yes that phrase will recur continually for he is acutely aware that yes exists primarily to serve the Soldier and his and every move is considered with a View to making the soldiers Dollar buy As much yes service As it is not always easy to do for one the pcs and snack bars operate at the customer end of a pipe line six months Long that merchandise on Sale today in pcs was bought a minimum of six months cold nights in Brazil and currency devaluation in Europe add to the problems of the Neucom Exchange officer and affect prices in the pm and snack the cold nights last summer in Brazil Cut the Coffee there was a Large amount of panic buying in the with the result that Coffee prices All Over the world shot the stateside Price Rise was not Felt in the dec for several but today Coffee prices Are considerably higher than they were a month despite this the Nickel cup of a rarity in tiie is still the Rule in snack and the second cup is still e these buildings comprise the giant yes depot at a animations and varied stocks Are Lunn eled out to in is is one of the two income earning branches of Neucom special headed by Brig Gen Roy like the Neucom motion picture another special services function that earns an its profits go to the Central welfare and thus to the support of the vast recreational program operated by special in 1949 it earned a net profit of a Little More than slightly More than 2 per cent of its total sales for the year which were this year Ita profits must be maintained at such level As to continue the support of the activities of the Central welfare although Ita sales Are expected to be reduced because of a number of in order to maintain the same net profit return on a smallest Gross yes has undertaken a num continued on i Iii