European Stars and Stripes (Newspaper) - November 8, 1958, Darmstadt, Hesse                                Saturday november 8, 1958 the stars and stripes Page 7 1800s had their Man in Gray flannel knee breeches Madison Avenue s hard sell is nothing new by Arthur Edson Washington Cap an and Man from Madison Avenue knows All the latest techniques but if he drops around to the Library of Congress he May be surprised to learn that some of his prize gimmicks Are 100 years old. For the Library is presenting an exhibit featuring advertising posters during 1837 77the oldest is a hard sell for anti bilious pills. The styles and the products rate a few snickers but this. Impression soon pre dominates basically the appeals were the same. Take Wolcott s instant pain annihilates this beautifully coloured and appeared in 1863, and it has the same approach a today s to commercial with a swig of patriotism thrown in. In the top picture demons Are changing away at our poor Man s head. The subject expression makes him look like a Man with a bad hangover being drawn and quartered. One Demon remembering that a civil War is going on is toting a Confederate Flag. In the Bottom picture our hero has had a big slug of old Wolcott s. Now he is smiling the demons Are routed and the Confederate Flag is in the dust. Possibly the South had similar Union Flag carrying demons but the Library can the sure. All the posters were sent in for copyright purposes and in 1863 the Library was t on speaking terms with the South. Today s ads showing a richly gowned woman plugging a face soap have a snob Bish predecessor going Back at least to186,9. Three women Are looking admiringly at a fourth who is showing the secret of her Success a Box of Dobbins medicated toilet soap. But if much is the same there also is alot that is different. Saddle makers Don t advertise much any More and it s too bad. Horses add Grace and Beauty to any poster. Nor is the Tele graphic fishing apparatus heard of now Adays. It was supposed to do the whole Job. Saves the tedious work of holding the line or pole said the Happy and Man of almost 100 years ago. Furthermore in those Days the and Man faced up boldly to something he merely hints at today in these delicate times we rarely Knock a competitor openly. Our great grandfathers weren t so Indi rect. So Payn s sure raising flour shows five Cartons of flour. All personalized like humpty dumpty. Each carries its own Brand name and each is having a great fall before the wonder of Payn s. A Beer and stresses the same pitch Al though the technique is a Little More Subtle. The and is split in two sections. On the left is a whisky Drinker with a Back education to being rushed at All Levels new York up educational television is scoring a major break through in the . This fall. After several years of Experiment most educators Are convince that teaching by to works. From coast to coast the Rush is now on to give the new instructional Toola permanent place in . Educa Tion at every level from Kinder Garten through College. Here Are a few recent develop ments that signify the break through for. The first time in history College physics course is being taught Over a nationwide television network. The course called Continental classroom is taught by or. Harvey e. White of the University of California. It appears on the Abc network from 6 30 to 7am monday through Friday. Credit offered sponsored by the american Assn. Of colleges for teacher education with financial Aid from the Ford foundation and several big corporations the course is intended Pri Marily for High school teachers who want to prepare themselves for teaching physics. More than 300 colleges and universities Are offer ing full course credits to participants. The fund for advancement of education a Ford foundation subsidiary is preparing to publish soon the results of a year Long controlled Experiment in to teach ing in Public schools of Phila Delphia Detroit Milwaukee and. 10 other major cities. In each Case students who were taught regular subjects entirely by television were tested for achievement against control classes taught by conventional methods. According to and Vance leaks the forthcoming re port will show that the to taught students in virtually every Case did As Well or better than the controls. The nation s 34th educational television station went on the air this month at Tampa Fla. The Federal communications commis Sion has granted construction per mits for 46 others at least 16 of which Are expected to be in opera Tion before the end of the current"1school year. Ground of misery and the poorhouse. On the right is a lager Beer Man and behind him Are Beer drinkers living exemplary fiscally secure Happy lives. Milton Kaplan who got up the exhibit says the advertising poster reached its Peak in the 1860s and 1870s. Then lithography was at its height and the details and the colors will match anything put out today. Kaplan thinks the posters we reused mostly inside stores or in the win Dows although some May have been tacked on barns and fences. Incidentally the and Man of the 1860s was t above mild trickery. One poster shows the Lincoln funeral procession going through new York. A. M. Raymond & co., metallic burial cases & caskets Salathe Prim legend. The impression definitely is left that this casket was fade by Raymond a new York firm. It was t though. Kaplan checked and found that Lincoln s casket was made in Washington. Heuss must pay tax on Wisconsin legacy Madison wis. Up the Wisconsin supreme court has Rule that or. Theodor Heuss president of the German federal1 Republic must pay a state inheritance tax to receive a $32,850 legacy from Milwaukee Man. The ruling was a reversal of a lower court decision which would have permitted Heuss to receive the Money tax free from the Wal Ter Lebolt estate to be used for charitable purposes. She adds twist to camping mrs. William Heleker of Topeka kan., adds a twist to roughing i outdoors. She twists biscuit dough around Green Sticks and she s ready for a camping fire. However she does t carry the idea too far at Home she uses ready made biscuits for easy baking. Up French secretaries need More than typing must spell too new York up How s this for a Gal Friday men a Combina Tion of Webster s dictionary and miss universe a French Secre tary. She s Jacqueline Wolf a tall shapely wide eyed Brunet who is one of six winners in a contest for miss International Secretary sponsored by Remington Rand. The other winners were Zulema Sullivan Argentina Emilia de Faro Brazil Marisa Salerno Venezuela Patricia Todd England and Liesbeth Haegele Germany. No clock watchers miss Wolf who will be 23 in december is a Whiz at shorthand and typing but there the resemblance to Many american secretaries ends. French secretaries must have wide vocabularies compose letters statements and reports on their own and skip the clock watching. They cannot Chew gum. They Call their Bosses  they must be expert spellers. If we can t spell we Don t get hired miss Wolf said. Salaries Are Low in France. The average girl gets $100 a month. Miss Wolf does better with $160 a month. On that she buys fabric for her clothes designs them and has them made. She wears mostly sweaters and skirts or suits to the office. She found american secretaries dressier and More Click  after a huddle with the interpreter we found she mean More jangling jewelry. She also found american women More Independent friendlier with the Boss often Superior to him and showing their  miss Wolf started As a stenographer seven years ago. She worked up to her present position at Nic Oletta it cie., an Industrial paint ing firm. 12 More Legislatures now in demo control Washington a the democratic election tide that flooded Congress also swept democrats into control of 32 state Law making bodies formerly Republican dominated. The sea of ballots however washed ashore problems As Well As prizes for the new democratic state senators and  trouble most widely reported was an old familiar headache Money How to raise state revenues with least pain to state voters. At least six new Legislatures have big state deficits to contend with. Others face demands for costly programs. Nearly All have some sort of budget worries. Reapportionment among other issues popping up in one or More stat houses were reapportionment of Legislatures especially in places where democrats complained of past Gerry Manders at heir expense at tempts to enact or repeal right to work Laws state prohibition re peal. In the South some of the legislators were looking for ways to bolster the Legal defences of segregation. A Survey in 33 states which held Flemming says student Aid to be ready in february Washington up Colleg students can begin drawing on a new multimillion Dollar Federal loan fund by next february. Other school aids authorized by the last Congress also Are being hurried into operation in an Effort to meet the Challenge of soviet technological Competition. Arthur s. Flemming Secretary of health education and welfare said Money for most of the pro Grams would be available to states and educational institutions by january or february. This includes funds for the College student Loans guidance and counselling services and for science and mathematics teaching equipment. Flemming said Federal outlay for awarding graduate fellowships and for operation of foreign Lan Guage centers and institutes would be available in the Spring of 1959. He told a news conference that the program was one of the most exciting developments that has taken place in education going far beyond original expectations. Flemming said he could no foretell whether the National de sense education act of 1958 would be the Complete answer to soviet technological Competition. But he added it does represent a real contribution toward strengthening our educational  elections for Legislatures concurrently with those for Congress showed that in two states Ohio and California democrats seize control of both houses of the legis lature from the gop. In 10 Idaho Illinois Indiana Massachusetts Oregon Rhode is land South Dakota Utah Wiscow sin and Wyoming democrats took Over one House formerly re  in one Michigan they achieved a tie in a formerly Republican House. There were no shifts of control that favored the republicans. Gains in All areas everywhere outside the already100 per cent democratic state houses in the South the democrats scored gains whether or not these gave Horn numerical control. They kept 13 already democratic Legislatures in Alabama Colorado Florida Georgia Maryland new Mexico North Carolina Oklahoma South Carolina Tennessee Texas Washington and West  republicans hold on to control in four Iowa Kansas Newyork and North Dakota. In two states Minnesota an Pennsylvania split control continued. Historic elections one state Nebraska has nonpartisan legislature. Some of the legislative elections made state history. California Vot ers who flocked to the democratic statewide candidate s also gave the democrats their biggest legislative majorities since 1883. Massachusetts elected its first democratic stale Senate and Oregon its first in 80 years. Ohio produced the big Gest democratic legislative mar Gin in 21 years. 84-year-old convict again rejects parole san Quentin prison Calif. Up san Quientin life Antonio do Tardo appeared be fore the California adult authority to pick up a couple of Lack italian cigars and turn Down another Chance to walk out of prison a free Man. De Tardo 84, has served 37 years in the state prison for shooting his wife to death on a ranch in Santa Clara county. Each year Antonio appears be fore the authority and is offered parole and each year he re fuses it. I m an old Man he explained. Too old to Start life again 011 the  Board member and former Warden Clinton Duffy handed Antonio a couple of italian cigars and the Board voted again to allow him to remain in san Quentin