European Stars and Stripes (Newspaper) - February 17, 1959, Darmstadt, Hesse                                Stairs and tripes feature e o t i o n of packaged mix electric mixer make cake baking a snap. Food samples disappeared like magic. Frozen sausage Fried on the spot was a popular item German housewives from both sections of divided City dazzled by Usis display of appliances Frozen foods by Ernie Weatherall staff writer chocolate cake baked from prepared mix gets a critical look. American exhibit a hit in West Berlin East Berlin housewives who visited the american stand at West berlins Green week agricultural exhibition will have something to talk about while wait ing in line outside their favorite people s owned grocery store on Lenin Street. The subject will be 1 american House wives 2 american kitchens and 3 a wonderful new invention called Frozen food which liberates the american Hausfrau from a lifetime of slavery to pots and pans. After the first Day it was apparent that the first United states information serv ices exhibit at West Berlin s Green week was the hit of the show. Not Only did the exhibit do the unheard of thing by giving away free samples of food which had been cooked but it gave East German House wives a Chance to see a typical american Kitchen. Exhibit manager Gerhard drechsler Man aged to persuade an american Export firm in West Germany to loan him a few elec tric stoves a refrigerator deep freeze bar Becue oven pop up toasters mixers another appliances. Then for typical Amer ican housewives he called on the american women s club of Berlin wives of stat department and service personnel assigned to Berlin to prepare the meals. But surely they Are not really House wives the East German _ women kept asking a Young translator.  Are much too slim and pretty " you can t fool  said another. Amer ican kitchens Aren t All like that. You Are just putting on a  but there Are so Many electrical machines in the  another housewives from the East observed. It must Cost much Money even the West Berlin housewives who tuesday february 17, 1959 were introduced to Frozen foods when the first supermarkets in the City opened three years ago were impressed with the Selec Tion especially the to  i would never have believed anything like that took so Little Lime to pre pare could taste so Good one woman said. I wish we could buy these Frozen dinners in  however the men in the audience would not believe Frozen foods were As Good Ashe kind their Good wives took hours to prepare. But i must admit this is very Fine one said munching a country style sausage which 10 minutes ago Lay in the deep freeze. East zones were impressed with tour ing through a mock up of an american supermarket and How cheap everything was. Translator Irene Reif however had to translate the Cost of the item into the number of minutes the average person in America had to work to buy such things As a Pound of Coffee a quart of milk and so on. The Berlin come s commissary helped by loaning Usis enough groceries so they could Stock the shelves of the supermarket in True stateside  americans queued up for samples along with germans. One Brave american male shouted Over to one of the House wives at the exhibit there s something missing in that typical american Kitchen the puzzled housewife looked around a moment and finally asked what a husband washing the dishes the Man called Back. She gave him a look that would freeze a Volcano and said my husband does t Wash the dishes we have an electric dish Washer the stars and stripes visitors were intrigued by a typical stateside checkout counter. Irene Reif Center shows Frozen food assortment to housewives. Page ii