European Stars And Stripes (Newspaper) - March 18, 1962, Darmstadt, Hesse I Mars immunity o opera Rock a Roll bands soaps soups and cigarettes All these and More too shout for attention from colourful i advertising pillars. Target for tourist photographers information Center for local f residents these poster splashed columns along Busy european streets Are known in Germany As lit fas Zoy Ien and in Paris As Forris of times. Germany s columns were originated by Aberlin Printer. Ernst the. Lit Fass in 1855. Lit Fass had a thing about the poster plastered on buildings and Walls and decided to do something about it he per minded the police president to ask the Bers Fita it tar fathers to pass a Law prohibiting advertising posters on buildings. The City.414 just that and put Teeth into the Law a attaching a penalty. Lit Fass first experimented with fastening posters around the outer Edge of the City Swater fountains. This was t practical but to gave him the idea of using tall Cylinder anchored to the ground. And that s How the name came about tactile Means column. A to Assa Euto. It is also the reason one fees attractive but unobtrusive advertising columns All Over West Germany instead of rectangular billboards. Followed suit in the next decade with Richard Morris also a Printer and his son Gabriel introducing the for to ool Onnet in 1868.Germany s columns Are 12-foot-High Cement silos made in prefabricated Cement rings 4h feet in diameter mounted on poured Concrete base. France s kiosks Are of Metal 10 feet High three feet in Dia meter and capped with decorative domes. Are limited to one per 1.000 inhabitants. Frankfurt for example. Has 700 columns for general use and 120 reserved for exclusive use by certain advertisers. West Germany has an estimated 66,000 in the whole country. The Deutsche staedt reglame. A Mph German City advertising co of Frank Furt owns a Large percentage of the columns in West Germany. It pays a portion of its profits annually to each town or City for the right to install the cylinders and for ground rent our advertisers like the results they get from the and this medium costs less than movie or to advertising said Heribert Schlegel advertising chief of Deutsche staedt reglame. We do not have enough columns for the demand. Before the War advertising was car i red mostly by firms making soaps and cigarettes. Today the columns Are used for opera schedules soccer games Bike racing notices concerts and so on. Opera notices especially Are Good for other users of these columns since they draw attention toll the ads Schlegel concluded. Paris columns Are controlled by the called colonies Affiche which bought out the Morris interest in 1916. The com Pany pay rent to the City according to the desirability of the location of each then leases apace to advertisers. March it 1962 by Ray Wright staff writer above one of the Morris colones in Paris.?advertises culture As Well As the lavish Girlie shows pad is known for. At left is a Potpourri on Litas Saule ii Germany. In All of Paris there Are 330 Morris of Lonna located in areas where most passersby Are Likely to see them. Outside of Paris the kiosks Are owned and controlled by local companies. Originally the columns were restricted to announcements of cultural events opera theater and Art shows. The lower half is still restricted to announcements of Cul Tural events because they usually have de tailed programs and lists of casts in Small Type which would be hard to read if pasted High on the column. The upper half sports advertising of everything from canned goods to Cognac. The stars and stripes in both Germany and France the column must be located so they do not form a traffic Hazard. Some of Germany s Litfia Maeulen also serve the non paying advertiser. It s not unusual to find students Penc Iling notes to each other on the posters. Opera schedules Are favourites because they remain on the column until the end of their listings. Some students use pre arranged symbols As Sig natures to protect their my never be a census taker., but if you want to get an idea of the population of one of West Germany s towns count the number of Litas Maeulen multiply it by 1,000 Anu Presto 11
