European Stars and Stripes (Newspaper) - March 30, 1963, Darmstadt, Hesse                                The stars and stripes Page 7 Murrow says reds enraged by . Propaganda truth pounds  away in. Mary fermion mtg Beach Calif Honaew Lii who. Determined to 0 two week wet Hal food look Tuu Calendar Chart allowing her pro Raa in in inf pounds. Matott report 213 Pound a Imp w far of it Pound. Her foal by sunday a shape worthy Ofa new a Ter Dreffs. She Eona mrs Only Coffee Tea and Bouillon. Amoe latal Frau photo memo blows whistle on ratings Washington Ufa a House investigating subcommittee has produced a secret memorandum from an official of the a. A Niel sen co., which acknowledged the audience rating firm had weak Nesses that should be concealed possible. The memorandum was w rat Tenby the head of Nielsen research department to a. C. Nielsen  of the Board of the firm the largest such service in the country. Warren cordon author of the memorandum said he was sur prised and embarrassed that the confidential memorandum was nude Public. The House group did not disclose How or when it obtained a copy. Cordell stoutly defended the con tents. He said it was intended As a plea Tor More Money for i. Staff. He said he succeeded in this. Purpose. Did not refuse Cordell said he did not refuse any information to staff member of the Houie Commerce t invest tag Ting subcommittee who conducted an 18-month study of Nielsen an the other broadcast rating services. He also said Nielsen has never claimed perfection and that he another members of the firm have been trying to Correct weaknesses in their rating system. He listed three major weak Nesses. The difficulties in Esti mating transistor and automobile radio listening inert using the Sam ple size in local radio markets and bringing the makeup of Niel sen s 1100 to 1.200 permanent Sam ple households in line with ill formation from the 1960  the assurances of Niel sen witnesses that the firm was doing a More than creditable Job. Members of the subcommittee were still severely critical. They  indicated that they wore not con Vinced that Cordell had listed till of Nielsen s vital weaknesses rep. John e. Moss. A in Elf said Many of the subcommittee members wore becoming convinced thai some regulation of the rating services was Inorg important Thun regulation of the broadcasting in  said that at least one radio Tele vis Jon Rel info report indicated that some americans left their television or radio sets turned on constantly for three Days. Members of the subcommittee expressed amazement at the Dis closure. The rating company Nielsen conceded that responses from its Aud meters indicated such listen ing habits. But firm officials sold the cases were exceptions to the National pattern. They asked per Mission to submit Complete records based on such which they Bald would reveal a  Normal picture. The subcommittee staff said thata Check of Nielsen records for Louisville ky., from november1961 through january 1962 Dis closed that one household had it radio on from 10 51 . On Jan. 3 until 8 57 . On Jan. 6.other a u d i m e t e a reports showed that families left their to on for about 25 consecutive hour son several occasions. A Nielsen witness offered the la explanation that some american families leave their sets on when they go to bed. Moss asked whether the Nielsen representative knew anyone who would leave his radio or television blaring Forth 1 for three Dilys. This is supposed to be a Mirror of you and me Moss sold. Rep. Paul Rogers d-ala., in edit was unbelievable that reports base such findings were sold broadcast rulings made by poll ing a selected Home audience have been a source of controversy forbears. Critics claim they Are the of blood of Rodeo and television and determine what goes on the airwaves. Defenders say they area necessary yardstick and Are used Only As Washington Dpi Edwardr. Murrow director of the . Information Agency told Congress that the truth of american prop Uganda is one thing which Renil enrages the communists.  do not he. We do not cheat we do not suppress Mur Rou said and a a result we arc Able to obtain a High degree of  and  made the comments in testimony before a House for clan affairs subcommittee headed Byre. Dante b. Fascell a Fla. The House group opened a new investigation into How Welt this country is doing in the Battle for men s minds around the  sold it was difficult however to measure Success in his business. No Cash Register rings when Aman changes his mind a sold. Voice of America Murrow said the Usia seek to influence people s thinking Over seas through the voice of Ameri Ca books motion picture Tele vision exhibits libraries and other Means. Usia has 239 offices in foreign countries and the voice broadcasts 761 hours a week in 36  Murrow sold we seek to inc outgo constructive Public support for what the presi Dent has described As a peaceful world Community of free and in dependent states free to choose their own future and their Ownly Stem so Long As it does not threaten the Freedom of  present the United states a a Strong democratic dynamic nation qualified to Lead world efforts toward this goal he  Morrow said the United states needed to go into propaganda on a More massive  he said the russians were spend ing at least four times As much As this country for such  Usia s budget is now j121 million a year. The administration has requested a $26 million in crease. Murrow said the Ufa also emphasizes the ways in which us policies harmonize with those of other Peoples and governments and underlines those aspects of american life and culture which facilitate sympathetic understand ing of our  in addition he said we Endeavor to unmask and counter hostile attempts on the part of communists and others to distort or frustrate american objectives and  Murrow assured the lawmakers that . Policymakers a not de cide what to do or what to say on the a Nils of which Way the Windsor thought Are  not popularity foreign affairs cannot  and Are not conducted on the basis of a popularity contest Hebald. Public opinion polls conducted for the Usia averse is Are really designed to find out what s Bug Gluff people in a particular coun  he  House subcommittee before which Morrow testified plans Tomske o comprehensive study last ing several months of the u.5."ideological offensive and what can be done to improve it. Twins Shock old a. Couple Tulsa okie. Apr. An mrs. Otis tune got a double sur prise Notor she started for the Hospital. First 5-Pound, 13-ounce Ladonna Iti Horn in the Back seat of the family car while it was still three minutes away from the Hospital. The second Surprise came 30 minutes later with the birth of4-Pound a ounce Dale Ray. The Turnm had t expected twins and mrs. Tune sold i think x even surprised Rny doctor with  twins and Mother Are doing Fine. . Model found innocent on drunk driving charge los Angeles up1 an at Tractive 22-year-old blonde Model who said she drove away from officers giving her a ticket because she got tired of waiting was found innocent of Drunken driving. Police claimed Dorothy d. Lam Bert of Monrovia was stopped last december because she had gone through a red Light. After miss Lambert drove away officer Jerr Sorensen gave Chase he said he nearly Tost her when her car Side swiped his patrol unit which intern hit her car in a broadside collision. Miss Lambert was acquitted by a jury of seven women and firemen. Rolvaag will not substitute own budget St. Paul Minn. Uni new democratic gov. Karl Rolvaag unit Here he docs not plan to sust Tuti his own budget for the one former Republican Jov. Lnier l. Ander sen introduced Earl for during the legislative a Olving ipsilon. Said or plan to make supplementary us tons.  mom my. Juanc a Viii of Cruor Naif. N.j., to i