European Stars and Stripes (Newspaper) - April 01, 1963, Darmstadt, Hesse Page 4 the stars and stripes monday april 1, 1963 culture in America to. Foreign films worrying Hollywood by ffro1 Sov Stan not in n Krait a Washington up the cultural and the Adventor television have plunged Ameri can movie producers into a night Mare world. Their sleep i troubled by visions of concert hulls and for to Unity Heaters crammed to the font feat 40 million families clustered around television of Long line waning to buy tickets to foreign films and Ella both toy Lor demanding $1 million and share of the net of choir a Chi movies onetime cultural a Trentor to la american masses. Re Ilg Hylna or survival. Tele vision a the biggest to american movie maker. But the do Pesl wound to their Pride is thut fore in n films have moved into the United states and taken a big Fth re of their Market it begun shortly after world War ii a says Vernon Scott. Up columnist in Hollywood. The realism and adult them of the French italian British and swed Washington up prof. Gary Steiner in a sur vey of audience attitudes in television found that mos americans considered to on entertainment medium rather than a Means of obtaining information. The score on entertain mint was 68 per cent for television and 13 per cent for newspapers. But when he used what they depended on for news he got this answer newspapers 59 per cent television. 19 per cent radio and magazines finished behind in both Cate Gories and he did not ask bout motion pictures. Ish films arc responsible. At the time this sorted the major Holly Ood studios i Lii were turn ing out boy Ceu girl stuff. The heroines invariably were All Good and the villains All bad. There went too Many june Allyson and Doris Day Sweet Young things. The Public Goe to the Arthou Eftev to me thing that cannot be found on television or in mos american movie. They can Ace a hero who to not above an adulterous alfai., a Wolne who rack a her Huband and a Story that do not and with the Prin Cipal living happily Ever after a they walk into the unset. When foreign Olow such a waked City and by Cycle thief Fata along moviegoers jumped at the Chanc to sea something different from the formula Pic Ture being ground out in Holly since then Many american pictures. Be Marty have tried to capture the feeling and tub stance of foreign picture. The results have been disastrous in mom Case and quite Good in others. You must remember that hum of the men who make Pic Ture in Hollywood Are interested in profits not Praise Tram critics or the applause of would. Fix the number of artistically worthwhile pictures produced in Hollywood at Jess than25 per cent in the Day of the silent films Louis b. Mayer and the other Lanu of the Industry Laid Down the thesis that u was impossible to underestimate the intelligence of the american pull. And that All film. Should be directed at the mentality of a 12-year-old. On july 6, 2328. The first All talking cure. The lights of new York was shown and Hollywood Belleve that it had achieved a monopoly on the entertainment business in Tola country and that the ii i 111 a to Tenter was doomed. Bitt Home of the 12-Yenr-Ndmentality philosophy stir Elvrd. Intend of lifting i he i it re fluid Are of thy camera and the Green the movie maker began photographing Piny. Alfred Hll Chork n wiled Rector who has survived and Iro a red Inton Jungle of movie making for Iii i or. The lakh thut hint u still thu trouble with 1001 american picture. They arc to imply Pic Ture i of people Tull or he behave motion Pic Ture should be in motion Nti loaded will action. When television begun to Cut into mrtlo., picture receipts decided they would fight Buck with the of persons moving across cd screens in color. The Idun was to offer to Methling thut television could not produce on Ltd own. On the surface it looked like a sound Iden but the plan and one built in problem Nonoy. Most movies arc financed by bunkers who Are incl tied to be hard rinsed about letting go of 5 or 10 million dollars unless they can to sure of a fairly certain return. Many producers never could Raj a the Money Tot . Some who did lost their Fol Rte. There if 40 million turd up now in Liz North Taylor portrayal / Cleof with Ana no body can any for sure that the picture win take in that much when tic american cultural explosion occur red. U did not menu unit Iso million person suddenly became with he arts. There in no accurate measuring Rod but re part Opin Ion is that m or r cent of our population today in bored with culture and that the affected Only about 36 million of a. This is not news to the Tele vision and radio Industry but it is a fact that must to in cd by persons who denounce to and radio idiot Box wasteland corrupter of youth and who wont less toss entertainment anymore culture. Most entertainment is a Tough thing to Buck and has been Al through history. Poetry readings were fairly common in ancient Rome. But the attendance fell far Short of Matching the crowd that turned out when the Gladia Tor were fighting in the Colos Seum. Or As Thomas Griffith puts it neatly in his Book the Waist High culture. Those who car Lelm the Anle of Hilf n million c o p. F o s of the of y any i paperback my kit remm her lint such in audience would fill Only our Row in the stadiums full of rending to and radio arc under Meady Affard two ii they have to come itch a powerful influx ref an american. At the end of ih02. There were m.8 million television we in thin country and 176.0 million radio. A to Phitt Clai fan Tay away from neck and Rale movie and refuse to buy Ahmon Book hut the Tenet in right in the living room and it he Doe a t turn it on i Vlf or children will. The most common complain about to in that the herein is filled with violence. Television men reply that the highbrow who deplore the shooting and Rlyta Belh Taylor. Thinking big Blond let i ing in the untouchables arc the Fame persons who applaud when Shakespeare Trow s the stage of Macbeth with corpses. This argument has Wen going on for years. And the end is not in sight but prof. Gory a. Steiner of the University of Chicago hns just published a Book that Sheds much Light on what the american people think about to people look at television a study of audience attitude. It is limited to the reaction of adults and it gives Small com fort to persons who argue that the mass of american people Are unhappy about what they see on television. Some of Steiner n findings the my Ijiro to viewer hns not of nor beyond n Alrh school cum Iii urn hns an income of less Tymn u year. A Cross Seel Jon of american sons a skid to describe pro fromn in one word with this result Kex relent. 72 Good. 244 trash 10 vulgar 10. Pii rents with children under nge 15 Werenski d whether the children were better or worse off ult television in the House. Better it per cent. Forty Tii be per cent of the a in even per Cen mid they did t mind commercial and mime mid they enjoyed them. What new product in the int 25 year hns mite life More enjoy Noble men television 62 per cent. Women to i c vision 01per cent. Anybody asking Why television does t accept the i Man Date of the people and ignore the highbrow mum remember the the to men Are under constant surveillance which Hng life or to tenth licensing Power. Shortly Afler he took communications commas Kloner Newton Minow told the nation s bread Niters that to was a in i wasteland a Procos Slon of Jenme shows violence audience participation shows for mule co Medlov blood and Thunder mayhem cml Lam. Western Bod men. Western Ood men. Private eyes gangsters More violence and that was the voice of author Ity sneaking and to was on the defensive. It Tugan pointing out the cultural programs it carried and it can make out a pretty Good Cense Foi self Over he it hrs. There is plenty of Rood music and theater on television if the viewer lakes the Tenn to seek tout in the programs. By who s mate Fng Laul january there Wum in nut to opera Hornad cart. In the Wanh in ton non. It attracted Only 12 i or rent of the Elev inn own it. Variety a Ade Nair of the in Donna Dooglas. A Beverly held has just pub. Lured the rating for the in most ship Utu to programs Uthon two intr can ending feb. U. Tie Leader in the Beverly hi11-Hlllles," a series about Rural who strike it Rich move to California and try to pit hide their highbrow neigh Bors to drop la for n meal of Hon jowl and sorghum. One of thought believe people Are on the wrong track when they try to Reform Telew blon and in eloquent spokesman of that school in sir Robert Fraser of Britain every person of com Mon sen so knows that people of Superior mental constitutions Art bound to find much in television that in beneath then. But it is not really television wit which they Are dissatisfied. It is with next Jackie Kennedy Tak command. Luio Lan edition col Lido was p. With it. Uuii2io11"imw " Izui d. ,1v1mmt Lull Oikun Toul. Cmif.1 act Hun a. . Neil Ali. . V. Ici " " spa n Walla. U.�. Cd Jujj. " ihul2mctor Calm . A him jj44, Tai. I Umi Tab. 1c m.75.79, i i Itai Rimp. Dik in i4u my. A 115s h Tomici a i 142131 i umi1c 793u i ". Ici 1117ici 17140 cd 5st�inlcci m010ccocotofttotca. 34393 him 4m7f us pro Fuca Noi or a i stir air it no ii Taisiia in a the Tyas. Isra 5 skin. Omi. At Nua Afima pwn in i a. Wanted drffy1 p la aim Omita Glamis pm. Iii in. it. My
