European Stars And Stripes (Newspaper) - July 29, 1963, Darmstadt, Hesse Monday july 29, 1963 the stars and stripes Peg 13 Railroad strike scares kept Stock Market jittery by Jack new York Cap the country narrowly escaped a paralysing Mil Road strike again last week it was the second Lith hour re Prieve in two weeks. The close Call Teft the Stock mar Ket and Many businessmen i i cry. More Good economic news came when the automobile Industry went Over the top in production of 1953 models. It was an accomplishment interpreted As proof of the econ omy strength despite some weak earnings reports for the first half of the year and Sec Ond Quarter from Many bar corporations added to the feeling of Well fast breaking developments in the Railroad labor dispute were climaxed when the railroads agreed to extend their decline 30 Days from next tuesday for putting work rules changes into effect. Five Union representing 600,000 workers were Rudy to strike the moment the changes became effective. The railroads lire trying to eliminate what they Call Feather bedding unnecessary employment in the Light of modern operating conditions. Here i the any thing went president Kennedy asked con Gress to Avert a strike by giving the interstate Commerce commis Sion authority to Deal with the dispute. This would delay a walk out at least two the event a strike occurs the president said Many Indus tries would be forced to close Down almost immediately food shortages would begin to appear in Newyork City and other major popu lation centers the National defense and Security would be seriously harmed the idling of men and what s in a Xante profits like Heinz 57 new York a the internal Revenue service and the Banks and the phone company Are lust johnnies come lately to the num Bers game. Businessmen have been playing it for More than a Many still favor a number when choosing a name Tor a new product the numbers game has worked Fine for Many of them the digits hav become household have had Little trouble remembering the numbers Ever woman knows what you mean when you say Chanel no. 3. And some companies hold onto the number titles Long after diversifying or expanding product lines Heinz 57 varieties once Wensan accurate tally but now the com Pany makes some 300 products without changing its Sloran generations grew up quite at Home with 20-mule team Borax. Just As any youngster today Cantell a Boeing 707 from a pcs but Many depositors still Aren reconciled to losing their names and becoming numbers at the Bank the irs fast la herding All income tax payers into the same faceless category As it caters to the electronic the at to stoutly ignores All protests against its dropping Exchange names for lengthy strings of digits that Stana or any int customers. The origin of some of the num. Bers that business has Mode bran names goes far Back in history us Well by far from the Market place. For example we Are told that to the lb20s a or. Brand was chef to Britain s King George in on Day the gourmet Monarch lasted a new sauce and said. Brand thl it Al that was before the Vogue of a of. So when the Che set up a business for himself he called his concoction. Brand s a Steak As it s still known when Napoleon coupled co Logne his soldiers numbered houses As a billeting guide. The House at a Mullen family Drew 4711. And later the Mullen developed a product they named 4711eau de Cologne just 100 Yean ago the Story goes a band of scotsmen gathered at the Sanderson distillery in Leith to choose Between 100 containers of different scotch Dormu Las. After sampling the contents of each and every barrel those Stilton thar Fet Choso vat 69. And the name Suu stick. Otter beverages Tavor numbers All the Way from 7-up and v-8 vegetable juice to 7-Crown whisky and a Star . Coco Chanel chose five As the designation or a perfume be cause she considered that he Luck number. For years they say. She always opened her fashion col Lect Ion my the fifth Day of the fifth month. Lumbers in the Auto game Are Likely to be descriptive rather than superstitious. The Ford v8 fitted what then was an exciting new Auto engine. The Flat 1100 car a named for the Piston Dis placement in cubic Jaguar Mark x tells the Model designation of its engine. 21 tells the number of jewels in the watch. . 37 misnamed because it contains a chem ical compound with a surface ten Sion of 37. Alberto Vo-5 derives from the original formula for hair lotion which was said to con Tain five v Tor vital and o Tor oils. / few of the Many other Brand names based on numbers Are thre in one Oil. 5-Day Deodor ant. 8-12 insect repellent. Eterna 21, and 2500 design which is office furniture made by All steel equip ment of Aurora. 111. And then there was a Faith 7 not a Brand name but a capsule that americana followed anxiously on its recent 23 orbits of the Earth. Ase issues irregular in modest Trade new York up stocks moved irregularly in moderate trading on the american Stock Exchange last week. Volume to in led 5,107.970 shores compared with 5,125,180 shares the previous week and 3,975,333 shares in the same week last year. Data control was the week most Active Issue dropping 3h to 23 ,4 on a turnover of 374,800 of the decline was registered in the fins trading Sens Lon when the Stock finished with a loss of More than 5 Points after opening late with a 3-Pojnt decline on a Block of More than 20.000 shares. It was followed in activity by Canadian javelin aft 1 i. Syntax up 9vi, Silver Creek precision up and Reeves sound up 1. Rails thawed a number of Large losses including Atlantic coastline off 2h, Pittsburgh & Lake Erie off 2 and Pittsburgh rail ways off 1h. New Jersey Zinc lout % and o Klep Copper it in the metals. Aero Jet dropped 3 a in the Aero up ecu stocks. Technical operations jumped Iti in i he electronics. In the stores. Horn & hardart bakeries slipped 1 pc and Pep boy shaded oils showed some improvement. Kirby Petroleum Wasp i and Occidental Petroleum tacked on %. New York up the 10 most Active stocks traded on the american Stock Exchange last week. Business Sec finance Sofr 14 "8 new plastic getting toe in door of shoe Biz new York up the shoe Industry is somewhat concerned about the upcoming Battle Between leather and new synthetic Materi als for shoes. The decision of leather Indus tries of America to spend More than i million in a fall and Spring consumer advertising Campaign to extol the advantages of natural leather has precipitated the con Era. Advance proof sheets of the As new Orleans takes giant Gulf step new Orleans up the Crescent City of new Orleans has taken a 40-mile step toward the Gulf of Mexico and us Rich ship Ping prize. The step came officially when the Mississippi River Gulf outlet Channel was open to seagoing traffic. The new Channel cuts 40 Miles off the distance ships must travel Between the Gulf and the first oceangoing ship the Del Sud steamed into the 76-Mlie Long Channel a Tor a round of Saechi Nakling by port officials and a Nallon passenger cargo vessel was bound for the Oast coast of South . Russell b. Long. A la. Said the . Army corps of engineers Lias underestimated the value of the s95 million Tidewater Channel. He said the outlet will be worth20 times the benefits the engineers said it would provide. The waterway May attract s2billion in new Industry to the area within 30 Long told morn than 300 government officials and businessmen at the . Allen j. Ellender. Due sold Louisiana congressmen. The com the outlet May one Day enable new social Ion s ads show it is going to attack the new plastic substances i imitations of leather. This can have upsetting mrs. Alice Regensburg of the National shoe Institute. Women particularly Are prone to take a wait and see1 attitude when the Yare confronted with a controversy of this kind and just decide not to buy that new pair of shoes at Edward Atkins of the notional association of shoe Chain stores saw an even More upsetting possibility. There Are components in shoes made of the finest leather for which leather is no longer used because other materials Are controversy Between leather and plastics and a big dispute Over materials might make All kinds of headaches for the retailer he said. Quality shoes both Atkins and mrs. Regensburg said the new plastic materials would make headway in the shoe business starting sometime late this Winter but they both predicted natural leather would continue to enjoy High prestige in Quality said they doubled if the new plastic uppers would continue indefinitely to stick to simulating leather in appearance. Instead they said we May see startling changes to the finishes of shoes in the next few years. With a $700-Mllllon-a-year mar Ket at stake in shoes the leather Industry la particularly concerned about corf urn. Developed by the Dupont co. Which looks and feels much like leather and can breathe like a been talked about to the Thoo Industry for months. Dupont has had a Pilot Plant in opera Tion and Tome thousands of pairs of shoe have been made and distributed for test Pur pones. Now Ufuti it is ready to go into _ commercial production with Cor feel wide Over most of its length Fani. Dupont has put an initial Price Range of 91.10 to sl25 a Square foot on it. The Price is about equal to thai of top Grade Calfskin but Well above the 70-cent-a-toot average for shoe leathers. Over the counter trading mixed new York up Stock Trad ing Over the counter inst week closed mixed. The National quotation Bureau Index of 35 representative Industrial stocks ended the week at 133,96, up 0.36 from the previous close. In the Industrial list Degl troll i and Forest lab each tacked on 1%. Ely Lilly Rose 3. Among the losers were Allie radio Down 11 Anglo Canadian Telephone off 3, Anheuser Bunch. 2 , the insurance Section. Aetna life added 4, american general insurance 4i and Home insurance lost 3.among the actively traded Banks Bankers Trust lost 3 and Chaj Manhattan but Morgan guar Anty tacked on it. Orleans to surpass new York Ashe nation s largest port. The Channel begun in 1057. Runsa raw straight from new oru inns to the Gulf. It i Laufs 11g Miles of twisting River ult us Tricky currents the Walt i Way i Only Hulf finished. Project Engineer col Edward b. Jennings the Channel in 222 at present with two Way passages located at intervals to allow easy passage of ships and to permit continued dredging. The Channel will be 500 feet wide when completed in 19g8. Machines would spread like railroads endorsed or. Ken Nedy s program As Congress began to consider the legislation. Chairman of the House com Merce commit if p asked the rail roads to put off for 30 Days the work rules changes. The railroads agreed. The humming automobile Industry a bulwark of the Economy for the last year pushed us production of 1963 Model cars to an All temp High. A record was reached when Carno. 7,130/101 rolled Oft an Assem Bly line Topping the old record set in 195ft it was anticipated that another 210.000 cars will be turned out before 1963 Mode production is a Calendar basis production Tor 1963 reached 4.632\361 cars against 4.169.946 a year ago. Out put last week tapered off to a estimated 149.500 from 150.040 Dur ing the previous week. Sales held up with dealers de livering 202.000 .-Bullt cars in the Middle 10 Days of july up 15 per cent from a year was report card time for corporations time to Tell stockholders How sales and profits have gone so far this year the grades inmost cases were Good. Some big companies such afford. Standard Oil new Jersey and Phillips Petroleum piled up record profits. Improvement Over last year was particularly notable in the automobile and steel industries. For the first time in 23 weeks steel production for the week end ing july 20 fell below 2 million tons. Output of 1,939.000 tons was6.6 per cent below the previous week. Steelmakers pinned their Hopes for in improvement on demand from the automobile Industry for steel with which to build 19mmodels. With car production having remained High they Felt that inventories built up As a hedge against a strike May have been brought Down to Normal Levels. The Commerce department re ported that the Gross National product total output of goods and services roue to an annual rat of $579 billion in the second Quarter a gain of j7j billion Over the first Quarter. Walter w. Heller chief economic adviser to president Kennedy. Interpreted the situation this Way there is no Boom. It s a solid but moderate expansion one that won t eat into our unemployment problem until we have a tax Cut briefly around the business scene wholesale food Price climbed last week to their highest level in six months. Vending machines soon will be Despen Senff women s hosiery in several duties. The Cost of a new York Stock Exchange seat dropped 944000 to 1160.000. Domestic trunk air lines lost 1z072,000 in the first five months of this year. . Exchange s most Active list new York Impi the 3l mos Active stocks traded on the new York Stock Exchange last week. Tom Hilm u us my .44 3 a 5 is Smitti Htom and War to i inst. my rite m m my i sri of . In a . 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