European Stars and Stripes (Newspaper) - October 30, 1967, Darmstadt, Hesse S t r u i s p a i l y by Ray Wright staff writer billboards Are anathema to lovers of natural Beauty who com Plains about the advertising pillars Sie ure an City and Vula a streets complain tourists photograph them As picturesque and residents really read nem. Not one visitor in a Hundred will re member the name for Germany s col a Jio a Tea Maeulen to fas Zoy Len .ww6. Ger an f column and Ernst lit Fass a Berlin Printer was the inventor lit Fass objected to posters plaster Don buildings and Walls and in 1855 persuaded the police commissioner to ask the Berlin City fathers for a Law prohibiting them. The City not Only passed Law but attached a penalty for Vio lation. As an advertising alternative Litfia Stried fastening posters around the outer Edge of the City s water fountains. While this was t practical it gave him the idea of using tall cylinders anchored tothe ground column of advertising. Paris followed suit in the next dec Ade. Richard Morris also a Printer and his son Gabriel introduced the mor Ris colonies in 18 58. Germany s columns Are 12-foot-High Cement silos of prefabricated Cement rings 4% feet in diameter mounted on a poured Concrete base. France s colonies Are usually of Metal 10 feet High three feet in Dia meter and Are capped with decorative domes. Rp16 Deutsche Staedter reglame pm by German City advertising co of Frankfurt and its membership in 18 is of the larger cities controls 70,000 out door advertising locations available for general use and 7,000 locations restricted to exclusive use of certain Advertis a Large percentage of these locations Are Litas Maeulen which Are located at a irate of to i d experience this advertising reaches 93 per cent of the population of the Federal Republic a company oficial said. It cannot be replaced by any other method of promotion since the general audience on Public Street Sand Sites cannot avoid the direct and forcible effect of advertising company pays cities and towns rental for the space occupied by the Litas Maeulen and must also agree to locate them so they Are not a traffic Hazard. While some space is devoted to notices of coming entertainment and sports events most advertising pro motes food automobiles textiles soap and other cleaning supplies household articles and machinery shoes and cosmetics. Opera notices Are usually placed Lowon the pillars so people can easily read the cast listings. These same opera schedules frequently serve As message boards for Young people who sign their notes with code names. We use the opera schedules because we know the will stay on the column until the last Date listed a student said. Other advertising might be changed any Paris Morris colonies were Soldo a company called colonies Affiche in 1916. Originally advertising was restricted to cultural affairs but now everything from canned goods to cog nac is touted in strident colors. In All of Paris there Are Over 300colonnes" located in areas of densest pedestrian traffic. Outside Paris col Onnes Are owned and controlled by local keep America Beautiful boost ers might take a tip from lit Fass an replace billboards with pillars or would that confuse the tourist camera buffs French colonies usually have decorative Cap. German towns have one per thousand population. S4s monday october 30, 1967 the stars and stripes Page 11
