European Stars and Stripes (Newspaper) - March 10, 1968, Darmstadt, Hesse Page 4 the stars and stripes Frankfurt theme is Spe Walize specialize sum toy Morth 10, u. S. Trade Center not for tire kickers by George Eberl staff writer Frankfurt is promoting american lollipops or Dixieland jazz is not within the province of the gleaming . Trade Center Here. As the Center s Cigar chewing Deputy director Mario r. De Capua puts it we re not try ing to bring in Little old ladies tire kickers As we Call push the crucially important cause of expanding. The . Export Market. Rather the Frankfurt Cen Ter the most economically successful of six such .Trade centers scattered around the world concentrates on enticing american firms in such updated industries As electronics and other highly technical equipment to take Advant age of the Center for display of their products. The aim. Of course is to Finda Market for these products. The Sale of which is intended Toad the United states to establish a More favourable balance of payments thus helping to thwart that economic Ghoul Gold flow. Center director Wolfgang and de Capua enjoy citing statistics that underscore the Success of this unique Over seas wedding of . Govern ment and . its 5 ,2 years of existence the Center has brought Well Over 500 american manufacturing enterprises into the european marketplace. Using former Secretary of de sense Robert Mcnamara s Cost effectiveness ratio As a guide line during an 18-month stretch from january 1966, through june 1967, �46 were returned in confirmed sales from shows forever Dollar spent for those 11 shows during that period confirmed sales were$20,500,000. Adding income from the so called in Between shows the total jumped to $27,400,000.beyond the off the floor sales Are the hard to estimate but perhaps More important projected sales sales anticipate Don the basis of interest demonstrated by representatives of new Mark e t s attending the shows. A ample a recent Materi Al testing equipment show real immediate sales of $140,-000, with projected sales of $1,077,000. Robinow said the most accurate figure is this there Are now some 5,000 . Firms inexpert which weren t there be fore through exposure to for eign markets at . Govern ment sponsored Trade Cente Sand Trade fair besides Frankfurt there Are Trade centers in Milan Stock Holm London and bang Kok. An indication of lie Coleen in which the Conte is Are held by the stale department and Coin i Eire department which Spon Sor them is the plan reported Yin the Mill for additional outlets in pans. Rotterdam or Amster dam Sao Paulo and Mexico City. For the average fan of shows and fairs the kinds of exhibits transducers and data Acquini gence Man who has been at the subtly lighted arid sleekly offered arc awesome at times Tion systems tentatively for Trade Center for 3�/6 years Ern Center downright frightening. A Sam june. Makes no Bones about the Spe we have what Wepling office and perimeter be but de Capua a Nebraska Ciali Zed character of the exhibit tical shows each f purity devices april 22-26educated former counter Intelli tons which regularly Grace the narrow theme such As oceanography. This is barbed problem a . Marine find himself on the wrong Side of some barbed mire As he tries to reach a Bunker at Khe Sanh Dur ing a North vietnamese artillery want to Imp cd myths Chicago teachers attack racist9 history books ,.or Broad Rait fair where you might find even. Thing from Jam to radios whence get people to come to our narrow Field exhibits we kno they re what be considers a Success is a turnout of from 1,000 to 2,000 visitors. De Capua said that of the4 some 300,000 american firms \ Only 5 per cent Export under t scoring the Basic purpose of the Trade centers. A fee of $350 j charged each exhibitor during regular show. It is a policy to keep the sum Low in order to encourage participation. A show theme will be , and after review by the Center and the Commerce department Market research it conducted to appraise possible interest in the country. The sur vey is forwarded to Washington after which contracts Are made with . Firms producing Iten within the Frame of the theme. Firms return yes we re enter ested cards and the Way to paved. Said de Capua we have tried to create in european minds that we re professional exhibitors by offering 1 highly specialized shows and 2 a two Day symposium for each show of a technical non sales oriented discussion. This latter feature experience has shown arouse great Frankfurt s Center directs its shows at All the common mar Ket countries save Italy served by the Milan cent Erand de Capua does not hesitate to Point out the unique Success Here Frankfurt has accounted for38 per cent of the confirmed sales of the six Trade centers Partin what Ninny s of the explanation lies de Capua Calls Ger Hihl industrialized Economy was been the Here. Market has Al Chicago up american children Are being taught a thoroughly racist account of the nation s history according to the Chicago teachers Union Cut which says negroes Are not Given a proper share of at Tention. The Union will conduct a con Ference March 22-24 designed to dispel myths of America the chairman of a it committee said at least 12 his tory texts which have been re viewed by the Itu s Parent organi action the american federation of teachers Are full of distortions and omissions Atn us the the chairman Lydia in wis District coordinator for the Chi Cago Board of education said both negro and White children Are brutalized by these distortions. We feel that unless we As teachers attack this problem and demand that history books Tell the truly about tie negro contribution to America it will continue to cause misinformation she said. An adviser to the Union Beatrice Young. Educational director for the Illinois commis Sion on human relations out lined some of the distortion Sand omissions. George Washington Carver and Booker t. Washington appear to be the Only negroes i history who accomplished some thing mrs. Young said and today Booker t. Washington would be called an Uncle not explained she said is that about 5,000 Black men fought for America in the revolutionary War and that 200,000 negroes performed heroic deeds for the Union army in the civil War. We also resent the Way re construction is presented As a period the country should be ashamed of she . Young said that Dur ing reconstruction constitutions were written for the Southern states which lasted until the turn of the Century when Jim Crow became Legal in mrs. Young said the teachers Union was also upset by state ments which Whitewash the negative aspects of White peo ple s students should also be told mrs. Young said that the emancipation proclamation was a military Lincoln signed it she said not to free the be Gnu a but to win a spokesman for the Cut which claims to represent 17,580 of the 23,204 teachers in the Chi Cago school system said the idea for the conference came after a National meeting i Washington. Mrs. Lewis said there willbe recommendations made at the conference for presentation to textbook publishers. The publishers have already made some changes in the last few years because of our agita Tion mrs. In wis said. We re not interested in con Sumer goods for our shows he said. It takes a lot of Brand a shirts to equal the sate of just one. For example 52 1.000 piece of much of the spin off from space research has produced the United states Ultra sophisticated Levels of i n d u Stria 1 achievement. This de Capoa , has put american Industry years ahead of Many competitors. This achievement is nov being spread effectively and obviously with great rewards by Trade centers As Ilu one Frankfurt. Such european edition col. James w. Campbell u8a editor lilt. Col. F. 8. Michael jr., a of Deputy edit Roll Mert Proctor managed Elmer o. Frank production m�n�8 Henry 8. Epstein.,. Circulation Many an unofficial newspaper of and for the . Armed Sortet published t f commander in chief . European command and printed daily to Germany. Military a Drew the Star and Stripe. Apo 09\n. Inter natio. The stare and str pee Pott Fach 1014, 61-Darnnudt, Germany. Tel Grid hew prefix 06155 2071 m Dar Meudt Aire trip prefix 23761 741. Tele 0 York office 641 Watha Nolton st., new York 10014, Tel Larea code a i second elate postage paid at new York . The appearance of dipl menu in thl newspaper concerning commercial publication Doe not Eon Tutu do tement by the department of detente or any of it component. ". The United stuffs is Ciu of to fifty in irn i i to know i cherished and res Edrul Lud a u. To
