European Stars And Stripes (Newspaper) - July 24, 1968, Darmstadt, Hesse                                Discover America courts an for German vacationers american indians Are top attraction Here Hopes at Flagstaff ariz., give a Sample of just what visitors to the . Can expect it May not be haute cuisine but the hot dog is a tourist treat. After the Indian a visit to a Rodeo it a Mutt for the new world sightseer fun time in America for Many european Vii tort includes trip to Disneyland and a ride on on old time riverboat the stars and stripes promotion of the Indian War latter Disneyland and tie Liol Dop if reduce the deficit  All for it. By Bob Hoyer is . Bureau chief Trihey May be old hat to natives butyl it s the strictly american institutions that charge the visitor to the United states with a spirit of True Dis  galleries and monuments he has seen but show him a Cowboy or a Indian and he glows like a cat in an aviary it s an obvious reaction that has added a new economic dimension to the hot dog and hamburger particularly at a time when the United states is c9n-ducting a crash program to entice foreigners to its  idea behind the see America Campaign is to close the travel Gap that figure which represents the differ ence Between the number of americans Raveling abroad and the number of foreigners visiting the United  More important than the comparative head counts involved is the difference in Money spent by americans overseas and that spent by foreigners in the .a figure that last year contributed a whopping $2 billion to the$3.6 billion balance of payments deficit. If promotion of the Indian War dance Disneyland and the hot dog will help reduce the deficit the govern ment is All for  the help of a presidential task Force on travel headed by new Mexico publisher Robert m. Mckinney and . Travel service officers throughout the world it is hoped the Gap can be reduced. An earlier plan to tax american tourists travelling outside the Western hemisphere appears to be heading into rough election year weather. By contrast the Campaign to increase travel to the states is off and running. A number of inducements have Bee advanced to convince the foreigner that 1968 is the year he should see America. Domestic air fares have been Cut 50per cent smaller reductions have been announced for rail and bus fares car rental fees have been trimmed 10 per cent and hotel rates have been Cut 10to 40 per cent with seasonal and group qualifications. New transatlantic fares for families have been adopted. They provide for full fare tickets for the head of a fam ily half fares for his wife and Chil Dren. Tickets must be purchased in  is legislation that would waive visa requirements for foreign tourists and businessmen if their coun tries have the same Rule for Ameri cans or follow . Action with reciprocal Laws. Americans for a number of years have been permitted to enter most Western hemisphere nations with out visas. A plan to produce regional guidebooks to the United states in a number of languages and a 40 per cent increase in advertising and promotion abroad by the airlines Are expected to provide a lift to the see America Campaign. _ he whole package has resulted in a flurry of publicity in foreign news Media favourable response by foreign business interests and a barrage of queries at . Travel offices. We be had lots of inquiries at the London office about travel to the states. And As the benefits of the reduce fares Are worked out we expect a much bigger response said Beverley e. Mil Ler regional director for the . Travel service in the United kingdom and Ireland. During iw7 a record 879,225 visited the United states from the United kingdom and Ireland. This Ungure rep resented 19 per cent of the total 1.5 million foreign visitors exclusive Ocanada and Mexico to the ., and marked an u per cent increase Over the 1966 figures for the British  other . Travel offices in Europe showed substantial increases. Sec Ond in number of visitors to the states was the office in Frankfurt Germany which covers West Germany West Ber Lin Austria and Switzerland 179,031 an increase of 39 per cent. The Paris office which handle France Spain and Portugal showed the largest percentage increase52.5, with152,721 visitors. The Stockholm office reported 72,003visitors, an increase of 32 per cent for its area which consists of Scandinavia Iceland and Finland. Amsterdam responsible for the Bene Lux nations showed a 34 per cent in crease with 56,540 visitors and therome office which covers Italy re ported a 27 per cent increase with 57,000traveling to the . Despite these increases last year s1.5 million visitors to the . Represented a 28 per cent boost Over 1966 the tourist Gap continued to Widen and it s this fact that led to the Campaignio induce foreigners to visit the United states. He president s task Force has estimated the see America program could result in a reduction of $156 Mil lion to the balance of payments  in recent years europeans have been representing More than Hal of All foreign visitors much of the Effort will be spent in this lucrative  said the average . Tourist stays in the states from 14 to 21 Day Sand spends exclusive of transatlantic passage in the neighbourhood of s400.his main objectives appear to be new York Washington san Francisco the Indian reservations rodeos and Disney  Orleans Miami. Boston. Chicago the Houston space Center Cape Ken Nedy and the National Parks Are top secondary  pointed out that Many visitors from the United kingdom and Ireland express a keen interest in Western and country style music. One of the top attractions for germans is the american Indian an in Terest that May be attributed to popular German literature on the subject and to the mushrooming growth of Cowboy an Indian clubs in Germany since world War  All the publicity and fringe benefits included in the Campaign it the Sharp reduction in travel fares and hotel rates that Promise to do the mos for the program. The stars and stripes _ or the real reason that Many europeans have never made a trip to America has been the Cost of the Long leap across the Atlantic and High cos of . Accommodations. One genuine Boon to european travel in America in recent years has been the $99 bus tickets which entitle the visitor to unlimited travel within the states for a , these tickets were Good for 99 Days but under a new pan that went into effect Jan. 1, rates now Are prorated$99 for one month $132 for two $165 for three months and $198 for four  Good for travel in the . And Canada must be purchased Over seas. An englishwoman who crossed the continent by bus last fall delivered the kind of testimonial . Travel service officials like to hear. The United states is a fabulous country and americans Are simply grand people. One of my bus drive seven drove off the regular route so i could get a look at the Back  whole trip was simply marvelous she said. Page 13