European Stars And Stripes (Newspaper) - May 16, 1977, Darmstadt, Hesse                                Shopping eating out May 1977 the stars and stripes Page 19 s a fas by Drummond avers new York times rating out has become so popular in the United states that one of the great Ameri can merchandising the super is in economic because More people live More women work and More Leisure Money is 1 americans now spend one of every three food dollars in restaurants and fast food a decade the ratio was one of every five Dol a decade the National restaurant association the ratio May be one of every two new Steak houses and economical take outs arc proliferating from coast to while the country supermarkets Are battling against higher prices and operating costs and casting about desperately for new merchandising a slowdown in population growth is exacerbating the prob some stores have drawn in More shoppers by adding a wider Range of everything from motor Oil to prescription medicines to fast food but most stores Are Selling no More food now than they were five Yean co a recent Harvard study of sponsored by family Circle Magazine and the food marketing inst a Washington based supermarket Trade predicted that Grocey store sales would increase no More than 12 per cent annually through As against an annual per cent increase through the 1960s and Early the study concluded it seems virtually certain that spending for food away from Home will increase at a faster rate than food store sales in the period Nancy a 30yearold medical provided some perspective on the eating out situation As she lunched the other Day in suburban us Angeles at the great american food and beverage a new restaurant that features Grainy Wood an explosion of greenery and enthusiastic Young waiters and a menu of moderately priced meat ices and i eat out at least three times a nobody feels guilty any More if they dont Cook every meat at there is Money to eat out because so Many people Are nobody has time to do a lot of cooking and in new York perhaps the nations leading restau rant Barbara a 34yearold assistant to the president of an insurance said there is More and More demand in America today for new food ethnic different if i come Home tonight and in in the mood for chinese 111 just go its sometimes its the eating habits of people like Barbara Rubel and Nancy Levine help to explain Why five new restaurants have opened along a six lock stretch of Columbus Avenue near rebels upper West Side they Are the reason that Mcdonalds now has More than restaurants in 22 countries and is opening a new unit every 24 they Are the reason that Heulu is increasing Ketchup sales to restaurants by 10 per cent an and they Are the reason that Grant the chairman of the supermarket recently said if there is any one single Opportunity that faces us it is the disposition of people to eat away from we can and if we Are to meet this Challenge nobody is actually going under said Robert a former Kroger supermarket executive who now beads the food but when you re not youve got big contrast the somber tones of Gentry and Aden with the optimism of Patrick u of the National restaurant with head quarters in he recent told a convention of restaurateurs we Are at a As an where we Are the beneficiary of a new american the labor department reported a few weeks ago that the concept of a family in which the husband is the Only the wife is a homemaker out of the labor Force and there Are children accurately described Only seven of every 100 households in the United states in As a result of a climbing divorce rate and a tendency of Young people to leave Home marry later and put off having half of All households Are now made up of single men and women or married couples without in the households of married half of All wives now which is double the figure in the their earnings have More than doubled the amount i discretionary income available for a night out or a Quick Chick in snack at the Robert a Kansas City airline is part of the demographic trend that is changing the Way americans spend their food Ive been divorced five be when i was i ate out maybe twice a now i eat out five nights a i like to be with i Seldom go to a because of diners like the Gilbe Trobinson company of Kansas City has expanded in less than a decade from the operator of a single Airport restaurant to a coast coast Chain of two dozen Joseph Gilbert the company said most of our operations Are doing capacity so the Only growth has to occur through what a Beautiful position to be How can supermarkets counterattack some Are hoping that a new minimum wage Taw will drive up restaurant which Are traditionally others take Hope from a Gallup Survey that found a slight decline in dining still others Are changing their Basic Merchan dising in recent the so colled superstore has an extra Large supermarket that offers convenient on Estop shopping by featuring almost As Many nonfood items As superstores already account for on third of All supermarket ant the percentage is expected to approach 50 per cent by the end of the the superstore is where the Industry is says Chain store a leading Industry in an Alpha Beta store in san More than a third of the floor space is Given Over to nonfood including a style aisle of clothing Racks next to the bakery on Long a new path Mark super enter offers not Only food but also Auto hardware and a store officials expect most of their profit to come from nonfood inthe Denver Kings snoopers has what May be the ultimate supermarket a superstore with a fast food unit that advertises Buck Abag lunches and offers to Fry your Chicken while you elsewhere in the other unusual devices Are being employed to lure shoppers Back into the banquet corporation of a leading producer of the Frozen meals stocked by some has begun a multimillion Dollar television Campaign to convince shoppers that the cheapest and most convenient Way to eat is to pop one of its trays into the Kitchen oven or microwave the outs eat out and the ins eat a banquet Jingle changing in food spending percent change from Prev out Quarter in to for mates 60 souk Homie Fly mum Kwh Olmis