European Stars and Stripes (Newspaper) - May 30, 1977, Darmstadt, Hesse                                Monday May 30, 1977 the stars and stripes Page 19 Young French Fry taster hard at work. By Charles Chamberlai associated press Roy Roberts served Coffee Athis place in Chicago and paid people $2 a cup to drink it. And he threw a French Fry party for 400kids and their parents paying each family $12 for coming. When Roberts wants to invite people this Home arts Guild research Center he selects specific groups from a file of 5,000families. They May eat new and unusual kinds of food use All different kinds of products from car Wax to Bubble gum and select the most attractive packages fro the shelves of a miniature supermarket. All Roberts asks in return Are their ratings of the products reasons an suggestions. He Sells their answers to Ibe manufacturers. Carrying on a family business started 50years ago Roberts 49. Runs a testing ground on the 29th floor of a Chicago sky scraper where there Are secret rooms with one Way windows a big Kitchen television room showing Only commercials and a Battery of researchers keeping tabs on reactions Roberts has about 300 projects a  tests Are performed and tabulated by the research company s own staff with report issued to i he client. The Coffee drinkers Are tasting two brands a Coffee company is paying to have evaluated. The French Fry caters arc judg ing whether a new product is As Good As the biggest seller of a fast food Chain. One Large Agency used Roberts to the Ater to test children s reactions to commercials for a Multi minion Dollar account. Recently a dozen women sat at a table eating a new self Basting Turkey roasted in Roberts Kitchen. Account executive watched the women through one Way Glass and listened As hidden microphones picked up their discussion about the Turkey. There also have been panels of doctor Sand nurses reacting to new Hospital equip ment. And 100 kids trying to remove Cap from gasoline cans. And a group choosing the most attractive of half a dozen styles Ofa new portable to set yet to be produced. One of our big Breaks in consume research came through a Blind taste modern living test for a Margarine producer i Yean ago recalled Roberts. He knew be bad hit it Good when they could t Tell hit product from  Roberts said one of us most humorous surveys was the testing done for a mat Tress manufacturer. He pot the mattress son 10 Beds and had people jump up and Down on  things that went Over with a thud were a Bulky Home vacuum cleaner that made its own bags a grooved spoon for twisting Spaghetti to bite size and convertible Bra with different detachable front coverings he  there was a Popcorn company that was disappointed in the reaction of several Hundred kids and their parents to garlic Flavouring he added. In one of our better surveys Las summer inner viewed were sent to Tennis courts and dubs All Over the Chicago area Roberts said. We wanted to see what percentage of people could not open tends Ball cans. Each player was handed a can an told he or the could keep it if they could open it. More than  won free Tennis balls that Way. Those that could not be opened were sent Back to Ibe Laboratory for examination wit results passed on to Ibe manufacture  Roberts said his father handled the test ing on what probably was the worst product the firm has Ever  group came in to test some new soup he said. It was so bad that no Oleate. My father had a lot left so he in formed a source on skid Row to bring in Bunch of hungry bums to cat it. They threw the bowls of soup Down the  father s report to the manufacturer was your soup is so bad even bums won teat it new ice Cream standards by Michael put7.kl associated Pressi scream you scream we All scream for sodium Semate the food and drug administration next Mont will begin allowing ice Cream producers to substitute sodium Casein ate a foreign made milk protein product for nonfat dry milk in America s favorite Frozen desert. The change in Federal regulations is expected to Benefit ice Cream producers and could save Consumers about a Nickel a gallon on the ice Cream they buy. The United states produces nearly a billion Gallons of ice Cream a year. The Fra says its new standards Are More lenient than the previous ones adopted in 1964 because they let the Industry rather than the government make up ice Cream recipes. But dairymen Are furious. The new standards destroy the integrity of ice Cream says Patrick b. Healy Secretary of the National milk producers federation. The traditional role of ice Cream As a recognized and standardized Dairy product and its contribution As a nutritious food is in  the Fra rejects that  new regulations stale that ice Cream will still have to contain 2.7 per cent protein essentially what is required now. But it permits manufacturers to to use any Safe and suitable ingredients to meet that Standard. The old Standard would t permit Casein which in Foo products generally appears As sodium Casein ate to be counted As protein although it is by definition the pro Tein found in milk. The new standards also permit increased use of whey solids the High protein products that come from the watery part of milk to be used to bring ice Cream up to the required protein level. An agriculture department expert John k. Hanes says Consumers probably won t notice the difference in taste or Quality unless some makers put too much sodium Casein ate in their products. The milk producers predict that s just what will happen and say Competition will Force Down the Quality of All ice Cream. Government and Industry sources say Dairy Farmers oppose the new regulation because cheap imported sodium Casein ate will be used by ice Cream makers in Stead of the Mure expensive. Us made nonfat dry milk. Although there was once a substantial Casein Industry in the United states when milk was plentiful and if was profitable to reduce skim milk to its dry protein residue the Dairy Price support system instituted in 1949 provided no subsidy for Casein. The Industry quickly died out As manufacturers switched to Ibe production of Price supported nonfat dry milk. In other countries where government subsidies resulting huge milk surpluses Casein and casimates Are produced in Quantity and arc exported duty free to the United states for use in no Dairy creamers whipped top pings instant breakfast drinks and High Grade paper among other things. The new regulations which become effective june 13,also will require ice Cream labels to contain a list of ingredients so Consumers will know what they Are eating. Seminars for parents of runaways by Peter Eisner associated press Arents of runaway frequently Don t seek out Side help because social workers make them feel like failures research Bya social work Institute shows. Young people Are exposed to pressures away from Home that Lead to experimentation wit drugs sex or antisocial behaviour which is out of the realm of parental control said the report of the youth flight projects pro Gram of Ohio state University s College of social work at Colum bus. Many agencies that Are sup posed to be helping runaways have in fact alienated the parents by making them feel responsible for the actions of  said Rocco d Angelo. An associate professor in the col lege and head of youth flight projects. From the research we be been doing since 1971,we be found that parents of runaway children frequently fall to seek outside help because of the feeling they have failed As parents. Young kids go to school an automatically Are exposed to hard drugs information about sex behaviour and pressure from their Peers to  Angelo said. This can happen no matter How much you re communicating with your  youth flight projects has Bee working with runaways and con ducting seminars with their parents for several years. The program s study shows the phenomenon of runaway children which seemed to increase rapidly in the last 10 years is part of an Over All crisis in the Structure of the american family. It in t just Young people re acting to family life d Angelo said. Family life is generally More difficult for everybody. Husbands and wives Are also leaving the family Structure. So to put the blame for the Youn person s behaviour on the parents is a Little  to counteract Ibe tensions Felt Between parents and adolescents the researchers have been meeting with parents to encourage them and possibly prevent their Chil Dren from leaving  Angelo said most parents grew up experiencing other kinds of pressures. At this Point we Are More concerned with prevention work d Angelo said. We Veblen talking with Arentson High school children. They have Noth ing in their own experiences that s comparable to what Youn people today have to contend  youth flight workers advise parents to accept the fac that the growth process will pro Duce tension in the family. But they say the adults should continue to involve themselves in the development process. The parents have to continue to play the difficult parental role of setting limits and share in decision making d Angelo said. We Tell them not to get carried away by the conflict. Parents still need to display affection offer reassurance and forgive minor  they should recognize when it s out of their control an be sensible enough to go for some