European Stars and Stripes (Newspaper) - June 09, 1977, Darmstadt, Hesse                                Page 20 the stars and stripes thursday june 9, 1977 modern living the mystical Man Root by Georgia Dull anew York times Middle aged Man regarded a free Sample cup of Ginseng Tea at the natural food Shoppe at grand Central terminal new York City theother Day. Look 8 sip and allowed As How it does t taste very  should it Well the Man heard Lalk Lux jul Iho great White Root and the Lusty Manchu emperors talk to the effect that Little Ginseng goes a Long Way when it comes to sexual endurance in the male. Now no one in the Ginseng business makes such promises in the . At least not publicly. The last one who did. A Brook Lyn distributor of something called Gin seng  was ordered by the courts tomake refunds to dissatisfied buyers of what was advertised As a secret passion  was five years ago. Ginseng could hardly be called a secret today. Ginseng products have spread from the herbs Simps to health food stores and fancy pharmacies to department stores and suburban super markets. Behind the Modem Boom is an ancient Oriental Plant whose roots were believed to hold great curative Powers because they resemble the arms an legs of the human form. Accordingly its chinese name is Jen Sham or Man Root and its scientific name is Pennor rinse my. As in Panacea. Although recent research in other coun tries suggests that Ginseng May Well be worthy of its name notably As a Balm tothe stress of modern life the food and drug administration remains unconvinced that it possesses any medicinal properties at All. Meanwhile the Ginseng cult continues to grow As users extol its amazing Powers. Nibbling on the bitter Root has led some devotees to a study of herbal Medicine. Others admit thai they still Don t know Ying from Yang. But most believe that Gin seng helps.  As one woman put it. You would t take it it taste Lousy and ils s not that  typical testimonials about the Root of heaven heard in . Health food emporiums Here and there ii calms my nerves. Gives me More Energy. More creativity. Helped me Stop smok ing. I gobble it when i m  lifelong users swear by a Glass of Ginseng tonic every morning. Ton Sang Moon press information officer for the korean Mission 10 the unite nations considers it the Oriental answer to Orange juice with zing. To make a Batch of Ginseng tonic. Moon s family taks two while roots at so a Pound in new York they Are 10 times less expensive than the older red roots an combines them with a handful of dates in a pyrex Coffee pot full of water metals except for Silver Are said to make Ginseng toxic. After bringing the brew to a boil the Moons let it Bubble gently or about two hours until syrupy. Then they store it in the refrigerator. Naturally the Moons prefer korean Gin seng As do Many americans who have heard of its Joys from the disciples of an other Moon. But Panor Ginseng from Chin and Siberia also abound in new York and another Strain Panor Quinque Folium grows wild in the . Ironically. Sol million Worth of american roots is sold to Hong Kong every year. For those who Don t care to Moss wit the roots Ginseng comes in powders Cap Sules pastes teas wine chewing , even fruit juice cans with pop tops. And for those who Don t care to ingest their Ginseng there arc shampoos snaps face creams and perfumes. Sheets suitable for framing by Joan Kronew York times can you top this just when you though there was t another big name left to design sheets along conies the popular priced Pacific Home products a division of Wam Sutra Mills with a name designer to outdo All name design ers. Yes. Art lovers your Picasso sheets will be in the stores this  will be introduced to store buyers next week at the domestics Market but Advance sales we hear have already topped half a million dollars. Up adm. An organization consisting of Picasso s legitimate son Claude Pic Asso and a Battery of French lawyers representing Picasso s estate offered the whole body of Picasso work As a design resource to Wam Sutta for a Price. The Deal was negotiated by Talent network inc. Of Skokie iii., a licensing organization that specializes in endorsements by sports  ask of for the Moon said Julian Tom can. Wam Sutta s design director but we Only gave them the  Mills do not talk about royalties but royalties Cango from i i per cent of wholesale sales to 10 per cent. Wam Sutta normally gives its name designer about 4 per cent sometimes less sometimes More. It s negotiable. Fiel Crest gives Halston a hefty 5 percent. So what percentage Royalty will Picasso get sheets Are the great equalizers. I think Picasso will get. Said Tomchin the same As Mickey  Mickey mouse gets about 6 per  would do Well to get the same As snoopy and peanuts. J. P. Stevens gives them 10 per cent. An sesame Street gets 10 per cent from Burlington. So what can the Picasso line Gross for the estate if it Sells As Well As the Best Selling Vera line at Burlington which supposedly brings in f m million a year at whole Sale Picasso could Cam close to is million. Even if Picasso does As Well As Wam Sutta s dior Rose it would t be bad. Dior Rose has never sold less than to million a year retail. Halston who is doing a lot Bette than say Donald Brooks did has started receiving Roy Alty checks. For two consecutive quarters Halston checks have been in six figures. Which May not be the Moon but it s not bad for a fashion Star. Picasso s sheets won t be As expensive As Halston s. Sothey could sell better. A twin size Picasso Sheet will retail for about i. A twin Halston is about 12. And. Since Picasso s name is better known Picasso could Gross a lot More than Halston and Don t forget the royalties on Matching Yard goods lamp shades and Shower curtains Etc. To kick off the Picasso line with Consumers there will be a gut Wuh Purchase offer lost like cosmetics marketing a Picasso plate that one can Send away for Tor a Price. Tomchin an accomplished fabric designer himself was responsible for trans lating the Picasso Art into Sheet designs. The Don Quixote pattern had to be in Black on White like the original lithograph. We weren t allowed to do Itin Blue on  said Tomchin. He followed the original work so faithfully that out of nine designs submitted top adm for approval eight were old. But Pacific Home products is Only introducing five of these designs this season. The other three win be held in Reserve for an  the sheets be suitable for framing yes. If you like to Frame repeals of Picasso s Don   and  posters and  Wam Sutta is not the Only manufacturer with a Picasso Spades franchise. Expect to see Picasso to shirts soon. The manufacturer. Gino Paoli. Prefers that you Call the knitted shirts. Can Renoir Michelangelo. Calder and Warhol be far behind Niyork tymm bedding by Picasso Mickey mouse royalties