European Stars And Stripes (Newspaper) - July 3, 1977, Darmstadt, Hesse The orphanage chorus its a hard Knock and word from 090 Byrit Reif new York times Dorothy London As mean miss Hannigan do i hear happiness in Here july 1977 he revival of Little orphan that i Carrot haired Dor Ling has made orphan Annie Memorabilia popular with nostalgia and the Annie comic strip has been rerunning since 1974 in about Iso making Annie big business the curl headed Lic Roines re Vival has initial her into the consciousness of a new generation of americans and in Villa a suburb of Chicago there Are renewed Hopes for the product called the malt Flavoured milk Addi Tive sponsored annies nightly appearance on the during her from 1031 to fans Over the age at 40 recall sending in Silvery seals from the lops of Oval inc jars and receiving such hems As Annie de Signet rings and dog whistles by return there was a Lime from 19w o 1950 when Ovalline was a household recalled Charles general sales manager of the ova line products which is based in Villa and it i the Chil Dren who pushed Mother to buy la nol because we wanted to drink but be cause we desperately wanted the Ovalline radio premiums that were advertised nightly Over the air a child of the says he drank the although it tasted he but now it tastes much he because a new production process has vastly Imp raved the in Valtine has introduced an array of new a chocolate Flavoured formula was brought out to meet the Competition of nestles the product that became the first to upstage Oval Tine Fol lowing quits introduction in 1948 Nestle has 66 per cent of the million milk additive while Ovalline and Hershey have about is per cent t Oval Tine has also introduced new flavors in another beverage which now comes in Strawberry and the then came ova lines hot Cocoa to vie with such other big rivals As Swiss miss Cocoa and Carnation Rich 0 Ovalline also brought out a lows Olorte Cocoa that in sweetened by now a new Matt Flavoured Ovalline using another Plant in place of Cocoa will be test marketed in Phoenix and Denver in sep the formula will be offered a ail alternative i conventional not As a Noel group products manager for reported that today children disdain the malt Flavoured opting in Stead for the chocolate Flavoured which outsells the mall by a margin Tif two to Mont Consumers of mall Flavoured ova Lyllae Are talk which suggests that some children of the 1930s did enjoy the original Oval Tine executives Are de lighted that the rebirth of Little orphan Annie has focused Atten Tion again on the product that sold in huge quantities during annies first but they Are at a loss to contrive a direct connection in the Modem they and other nostalgia buffs look Back with fondness to the years when Oval Ines radio premiums put the Villa Park Post office on the map for countless listeners across the the Oval Tine giveaways that the daunt Tou utile Damsel promoted Over the command far higher print my Tayt thin the original Price the Silvery Seal from the top of an Oval Tunc a Tampa Nice by much an id today those limes go Tor 5 to so and toys depicting Sandy and daddy warbucks fetch up to the most popu Lar premiums in their Day and us most abundant nowadays Are the Little orphan Annie shakeup a produced in an Early brings to Are Worth More and there for the 1936 Art Decu a neoclassical brass brooch that conceals a Compart ment Large enough to hold a secret message and some folding the pin Sells now far 3 or suffering As Annie might the stars and stripes Poge 13
