European Stars And Stripes (Newspaper) - August 6, 1977, Darmstadt, Hesse                                Poge 12 the stars and stripes 1977 airline deregulation fight Tough a Senate committee la struggling these Days and thai is precisely the right with Mil to promote deregulation of the it is proving it far tougher struggle than most of the sponsors had anticipated Al the nobody win i is not one of those Black and White the Good against the bad the virtuous apostles of Competition combating the evil advocates of oligopoly on the the Industry itself is so divided on the pain Dong legislation that the air transport columns and comments while House is plan Iping hard far Ilion so la the american conservative Union so is Ralph but up on the some very thoughtful follows arc saying a Nhounh and i the difficulty lies not so much with the in just about Aye rond a plan that would give the airlines greater Freedom to fix their own fares and their own nearly 40 i icing from he civil aeronautics att of ill Airt like Nave  to Muoc approval of he civil Aero a nuts Board t give the carriers a Little mire l generally probably Aouida produce Sony benefits find would  the difficulty As usually in applying the principle to the specific Pruc example the pending Senate Bill would permit an airline to lower fares by us much As 35 per to increase fares As much As 10 per without car very but what Hap pens on of the ii trunk airlines is competing head head with one of the air try Small Lincul if the big buy cuts his fares by 35 per the Little fellow goes my Flory Price cuts cant be take another Many members of especially Utosh representing Birgall cities with modest air favor deregulation in theory but they fear the Low of even the Little service they so the pending Bill has been revised to guar Antee that no City would Low its air service for ten even of a Federal subsidy were required to keep 10year freeze int much of a Forward step toward Freedom for the the principal argument in favor of deregulation the passengers will save this is probably months ago the general accounting Offlee partly because of he White Hook final i before All my Conier Auve instincts support the the Seal of my pants tells me that Competition is hat restrictive regulation violates a free Market and that passenger go up s3 fares go the Seal of my Anta further Iellen me tha fears of pred Atziry rate wars and abandoned routes Boot less bin this aging air traveler would like the seat of his Tiang in something comfortable As he flies the Friendly in solving this Berkeley according to the if the air lines had operated in a less regulated environment from 19h through the travelling Public would have saved about k billion a but the Tel croat conjectures were based upon a flock of shaky for a Assumption thai with lower fares the airline systems would oper ate at 60 per cent of last month the carriers were operating at s4 per it my nut sound like much of a jump Tram 54 to but on a system wide As Dis Lori Guishard from a plump Houston Dallas its a quantum with greater flexibility and More com fares doubtless would to so would the of service in Lite coach Oil trips up to we youd be Lucky to get a cup of Coffee or it Glass of the would be last Spring Kink Borman of Eastern airlines brought some of the denser seals to a Senate the whose Rumps urn presumptively no broader than other  something less than Jesse Jackson Nrec what Price arc he passengers willing to pity for lower Fores icy willing to accept fewer of Cir Kruter  so Onu knows or the savings cd us be substantial in fui1 a tract ice paid for a coach ticket from Minneapolis la the Gay Sava an competitive system could have Prev Idle that ticket for and Madg a satisfactory profit the health of the personal Economy of far Tod Many americans is impulses and is pull inure on wants than in All lop Many inc Economy the general econ ionic health o Black and Brown americans is rarely better than and the corrupt Iise air fluence of the american Way of spending teas Blini did Many of them to an appreciation of Ali eur actual economic one of the cyst to  liberation is and always has been right disc the up War of Black ind Brown dollars never has been fully nor has it been As fully Uil Azud it should Blacks and no hrs control and spend Bil Lions of dollars every those dollars May make Small Pur but they Combine to make the Dif Ference Between bankruptcy and profit for some Irujo firms in this the problem few Blacks Are aware i Clr economic clout end Lew companies admit but its Black Era tend to be loyalty an organised buying stance movement would create a powerful econ nil if Tver to pry Loose to curb once to Foster rein vestment of Black and brawn consumer dollars in minority stores and enterprises Ami inflating the economic might of my Gurlly americans1 consider the following Sampler of Marial Reward find Knes from recent years and decide for you Nell Yslas of Nearch data found that Blacks twice As Likely As Whites to a Nonic clothing such As Robert Hall the bakery has claimed 5t per cent of the Breck Market that buys in its product a Black business publication reported that while the country toppling brands of breakfast Cereal Are the Choice of just 6 per cent of the while they Are per feared by More than 30 per cent of the Black Cereal for isl one of hungry Jack Blacks reportedly accounted for it per cent of All Blue Bonnet Margarine has held As much As 36 per cent of the Market accounting for u per cent of Alt Blue Bonnet Blacks Are said to represent 23 per cent of the Market for Johnny Walker red Label 12 per cent of the Market for chivas regal scotch and 16 per cent for fcb by their very loyalty Sod Cotas Venesi As and especially have  Janned Strong grips on some important economic it it Only a Mailer of tune and perception before they see the potential and begin to link thai with the frustrations of living marginal Echo Omli j0 its bad business for Privatt Enterprise to be less responsive and Espoo Jitta to than the government Black and Brown court riot an importantly As Black and Brown taking either one for As both Are May make for bluer profits but it will buy very Little Security for to Morrow manufacturers and Enterprise Axtt nourish because of Black and Brown Dol Lars must openly acknowledge their depend Dency on minority they must acknowledge Uiel state in Mack ant Brown communities by investing in if they the combined Power of disciplined minority appetites could make lot of businesses very hungry m crib new Ruiwu run hit h the flu mini  Prim Fauiki p4 i he inn