European Stars And Stripes (Newspaper) - August 27, 1977, Darmstadt, Hesse                                August 1977 act groups critical of naming birr id x by Martin Mettzer new York i Brand x May Bernatonis a comeback  courts and the advertising Industry to self have become increasingly cart local of ads which mention competing brands or firms by the courts think hey lend to be unfair the National advertising review Board says they can be and the Industry u beginning la believe they just dont the Industry worries that u and extra dry claims to keep underarms dry longer i than tight the Public Wilt remember right guard As Well As defeat ing the purpose of lie to Llvy worlds largest Winonda Totham advising to indulge to Commer dais because its Survey shows the practice often Kathy vice president of Ogilvy it said two surveys of about 300 Consumers Doest seem to be any advantage to using comparative advertising that names names in to com the stars and stripes we vacationed on historic Wampum everybody Felt the people who live year round on the Island Felt Superior to the summer the people who were bom on the Bland Felt Superior to the people who were not Bora on the even though they lived year round on the the summer people who owned Bouses Felt Superior to the summer people who rented and the summer people who rented for the entire season Felt Superior to a people who rented Only or the the people who rented for the month Felt Superior to the people who rented for two the people who rented for two weeks Felt Superior to the people who rented space in Rooming everybody Felt Superior to the people who came by boat in the morning and left by boat in the these people were called the Day the Day trippers fell Superior to the people who had Stosuy Back in the All Day they would throng the streets of the Island s Only blockading traffic and feeling Superior about being and everyone else would come out of doors and drive into Wampum Burg to feel so Superior to the Day trippers that they forgot How inferior they were to so Many other persons on the thes Eumjun e04tioh Wibom Ghitl John c licit Elmer Myrv v Annm Tim  u Lui Riuo far to Tripti h Imil in of Druwit t comma at in Suntum m we imm Rolv go Tohl or Mua in of Arlim at Jitiam or int Wop tool to Ipp Tiraki Aioli i in rcom Nung Wnm Cloi 41 Tador Mufti n in  Al i to Wii to Miller to my int Mil to Turt a it thu ii 10 Conw Toft Tel of Wmk ice 111 my in must inf i Himm Vvhs til Orit Iii a Tel fort bluing us or kit n Civ null huh a web a Hun Tom Burr rut w i Onmi cd Matt by Ruth silly Bwl Nury in i Unwin Mibu air Rafi to i w l Jam pow us Ciuci ratio of ecu a i not tin Enhuus pm m a Tea i Mit w it Newt Hufi Niin Wiwi or Tosi l cow Mil Graska Civ Uvo of or to ration air Mil Turley Irton Imi kingdom omit Mai pm non Cly Iwu Urr Juu even within the Wellette fled class groupings there were Subtle variations in superiority among people who lived year round on for exam those who could move out of Wampum Burg for the summer and take i cottage in the squatting a Small Village Over the fell Superior to those who stayed in Wampum Burg All among summer people who owned people who owned houses of the water Felt Superior to people who owned houses off the people who had private beaches fell Superior to people who had to go to Public some people arrived on immense sail boats and lied up in the they fell Superior to the people who arrived on immense powerboats and tied up alongside people in immense powerboats Felt Superior to people in Small sailboats while people in Small sailboats fell Superior to people in Small people who had confirmed ferry reservations Tor their cars fell Superior to people who did not people who had con firmed seats on the airline Felt Superior to people who had confirmed car Reserva Jonson the people who had private planes fell super rior to people who had to use the and people who had private Jet planes Felt Superior to people who had private propel the eating was those who could afford to Dine at the Wampum plenty swordfish House Felt Superior to those who had to eat at the surf turf Beach in the Home Kitchen people who Hod found fresh Corn and tomatoes Felt Superior to those who had had to Settle for canned peas and Frozen people who had tans Felt Superior to people who had and people with sunburns Felt Superior to people with Clear men in this year Madras Felt Superior to men i last years women with expensive backhand Felt Superior to women with ludicrous one could go but it would Only make life on Wampum seem which it was in it was socially one for the Wampum electric experienced a Power failure that blacked out much of the Island for most of the and there was no everyone was having too Good a Lime feeling Superior to yield to he lust for such base pleasures As trashing the Wampum Burg Oilskin in a society where everyone has somebody to feel Superior the citizenry has Loo much slake in the status quo to risk destroying in on a casual the trick for nervous places like new York May be a dash of this snobbish for its forgotten snobbish gives you a sense of social in soothes the blood Lutle soothing of the blood would probably do new York a world More Good than Sisior seven fighting motors lest opel finished second Volkswagen Rabbit of finished pm ran ads about the test emphasizing the parts of us test in which the Opal Didwell made use of and has delightedly made use of the of and la now running a Campaign thai motors names Babbit Best of five Economy cars peaking said to viewers often cant Tell which Brand is being advertised in a comparative and feel comparative commercials on the whole seemed to be less the review an Industry group that rules on the truth and accuracy of and issued a report monday which said improper comparative Adver which my Scails or is not acceptable even though offered under the umbrella of tree significant differences it also said truthful and significant differences in competitive products should be made known to the and comparative advertising is a proper technique to accomplish this without naming the report gave As an example of improper advertising a Campaign that claimed a certain credit card was honoured in More stores and restaurants than a an investigation showed that the advertiser was comparing its recently updated directory to an outdated directory for its to guide magazines current edition carries an editorial that says naming the lust seems to help the which is one such scornful and is being presented by Bayer which sods a rival headache remedy by makers of shame on might mislead readers Rita docs tylenol for advertisements which might mislead read ers into believing physicians recommend tylenol More often than won a court Case last week when a Federal judge ruled that anacin another competitor must Stop making the claim that tylenol Canna reduce inflammation that comes with Moat comparative advertising was rare until when the staff of the Federal Trade commission persuaded the broadcasting and the Columbia Broad casting system to discontinue bans on the the National broadcasting never had such a  said the the prevalent practice of identifying competing brands As Brand x could mislead some consume Rauno think ing Brand x might be one competitor when actually it was comparative advertising on prime time to increased from 3 per cent of All ads in in to a per cent in the last year for which figures Are such ads have also increased in newspapers and naga Jockie shorts not a judge finds a judge Sam Gantt Eyebrow arched Only be cause there int much his Honor Hast As he read the defendants name aked Jockie shorts was accused with two friends of breaking into 8 Van and stealing some Gro cant banded them two year sus Pended sentences and three years on he also ordered them to pay to tote i remember when i was in the Gantt consoled commander of the Atlantic Fleet Supply was named Strong j am writing in to a recent Fetter thai a Soldier wrote concerning who Lack Courtesy and for hitchhiking american everyday 1 pick up the newspaper and read of robbery and these crimes dont always pertain to the other but frequently apply u our own american the writer emphasized that he was in uniform on one occasion white1 trying to hltch8 difference docs that make we dont know what tendencies he might have regardless of it la a sad situation when you cant help a person who really needs help because of the had doings of others nit that the Way u seems for a number of things Bluit is my primary reason for passing you there might be other Why do so Many people without cars expect rides Here and there its gotten pail the Point of it being a favor to be thankful now expected and demanded cars Cost As docs insurance and Upkeep Why should a car owner Fork out All of this and then be criticized every time he Doest haul a fellow american while living on the Economy my husband drove a fellow american neighbor to work every he had to go that Way but had the neighbor not gotten the ride it would have Cost him13 Marks one Way by i know because he went that route before we moved not once was my husband offered any Money or favors in six on lets be fair about two dollars a week to Chip in for Gas would hot have broken this person financially and would have helped a Little with our Gas but i guess his mind was just too filled up with the blaring music he played every night on his Worth of Mereo Jan Germany More on army Union after Reading a recent article concern ing army Secretary Clifford Alexander in no longing Alexander Doest think troops want to belong to labor 1 was what gives him the right to make a statement on our i the enlisted members behalf without first inquiring As to our in Terest Alexander is trying to fool the Public by stating half truths with com ments like question never was raised by soldiers he met during to bases in the v Europe and the Pacific has it Ever occurred to Alexander that the army still believes mat a Soldier should be seen and not heard did or for that pose the question of Union Stion to the soften be met if Why what is it Alexander la afraid of learning Roll thank Alexander to allow me to think for 1h the of mfr us most be fur a few we i to balata Boac it mater Wak Talaty especially it they dts in a Tail to Tjui e volume of mall udi Colman thai Are Briel and to the Point hive much better Chance of being pah