European Stars And Stripes (Newspaper) - August 30, 1977, Darmstadt, Hesse Poge the stars an6 stripes August modern jiving the Beetle mystique inevitably led to Hollywood productions such As Ridott floats again by William Stevens new Vork times if Lions come in a Pride and in a what do Volkswagen come in a someone a said someone whatever it is american have Sain their lust Baldi of rower than 7w new onus arc in the hands of United slates dealers and when there sold that will be the end of if Bug in the although they will it title be made and said in Oiler round we Don i have said sub lash Al the reception desk of Wood a vow Geney in and there Arent going to Beany i cant believe tlwre11 in plenty of beetles around or u of since five Mil lion have been mild to Amer ictus in the last 21 a it Lulyk of nine used ones equalled humbly in the parking Tot of Wood mature one Day lint Wiecki nine lingering proofs of he proposition that ugly can be am the beginning of the end has come cur he famous pregnant roller the iof one of the most familiar shapes tin the the Host Selling car in Histo worldwide the inspirer of countless bad jokes and memorable advertisements a badge of recognition in its time for those who thumbed their noses at hit establish ment a onetime expression of reverse and a solidly entrenched piece of in Hie United it has become a victim of Intuni Alionar Ameri can safety and emissions requirements and just Plain changing when the Dollar decreased in value rela uni to the the Beetle became More expensive to United states Consumers and therefore less at the same according to a spokesman for Volks Wagen of the Cost of meeting american emissions and safely standards helped to make the Bug japanese Aula makers put severe competitive pressure on vow by out Marc updo Divic Small cars or the american Market for this and other vow changed its prod and of Wist Gurr Miny now makes a variety of and while lha Beetle will continue to be said in a number of other it is being supplanted in the United states by the More angular Rabbit marketed in West Germany As the one minor exception involves the Beetle convertible which will be Avail Able on the United slates Market at leak through 1978 but it is not realty As Bug like us the and in any Case u is a limited volume a lot of americans lire sure to quarrel with Volkswagen in really bombed out about 21 year old Pete Ross of Detroit when the end of the Beetle was he hauled directly fur Wood motors to Pui 9900 Worth at work into his 73 Beetle so it would last him five or six years rather a that than buy a Rabbit whats the difference the he its got an uld time you cant miss a car Wuh a Peculiar kind of class that now ii generation of americans Camalo see the u want always that after world War when vow officials first tried to Market the Beetle in the americans thought it ugly and on lop of the designed originally in the 1930s for the fihrer by Ferdinand was known As hitlers having been promoted by the nazi dictator As a Peoples car for the German but the War came and the car never was used for Chi Lia purposes during the third after Tai As Industry revved up Oversea Cis soon discovered the Thoni durable Lille cars and started bringing them Back to the states r it is still nigh tip on the list of pos registered overseas in the about it took cur agr to drive a Beetle in the owners routinely waved to each other la comforting they armed1 in it became Clear that vow was no but a cur ahead of its by the Date the Appeal of a economical car Nad been established in the United the building a reputation As a Well made piece of a caught and largely because vow established an elaborate service net it soon left other imports far in the Early 1960s it captured go per cent of the import but far More intriguing than its sales Success was its growing at it was a target of most of them pretty like the one about texans taking their change lit Volkswagen when they bought or about the woman knitting a vow from steel the Ivere All but lost in the outpouring of Pride and affy Cioa from vow the Beetle was the Only Ummat could they u wat so they it could run on the gasoline times from other owning a it was was like being la Jove Many owners Over looked the Rule cars in inadequate Windshield wipers Al one stage of its Histo us Balky Heater at its ques to Nabob durability in a crash at Cowboy Rode Fence in tip plus painted fio Wera on special Wop tons and some of them were like the dash Board control labels in pidgin German that designated the Light switch As Das Glim and the wiper switch As Der College students ran vow contests How Many could crowd into a Beetle How Iong did it take to carry a Beetle 100 then have the bearers crowd in and drive it Back to the Start driving Beetle eventually became identified with tort of Liberal affluence unmarred by the at the Nam Gnu v the decile became a music Star begin Ning with tote loot the curlies of the films about a vow called the Hurbie movies Are still being made and Are big Money makers for he wait Disney organization Dane Bernbach highly imaginative advert menu ballooned the legend even More and won admiration to their own said one of the first at a time when american were de voted to big the picture apace in the advertisement was Blank except for a tiny Beetle image in the upper righthand custom knitted Winter Wear for the Well dressed another compared the lunar Lander with the Beetle to illustrate its but it gets you one and was entirely Tig Point in showing the a said the it Sim looks us Lenin hot thai was the beetles and h led America into toe age of smaller can that in now befit Utilie in Nineteen million copies q the Beetle have been w us world Lus nearest rival on the Autino with million b the Ford Model in the United states the Beetle reached us Peak in when americans bought last with the Rabbit steadily planting the Only were the Beetle will become an Ameri can collectors but Gary Pearson Wood motors it really sunk in and the expect on used beetles Hast a bin 11 does sink Pearson that when the phones win be off the
