European Stars and Stripes (Newspaper) - August 16, 1978, Darmstadt, Hesse The stars and stripes wednesday August 16, 1978 without Brand names by lol1se Cook associated press the tissues Are unscented. The peas Are uneven and the packages Are the prices Are lower. And Consumers apparently Are willing to skip the trimmings on no frills groceries and take the savings retailers report the unbranded products introduced in supermarkets from coast to coast in recent months Are Selling Well despite generally Low key advertising they say they do not have or will not release Spe Effic sales figures but spokesmen for some of the first stores to Stock the products Are unanimous in their Enthus v Siam for the concept the idea started in France in 1976 when a Chain named Carrefour introduced a group of Low-cost1 products packed in Plain cans or boxes without any Brand name. Jewel cos. Started testing the plan in february 1977 Jand formally introduced it in Midwest stores eight r months later. Star markets of Cambridge. Mass. A part of the jewel operation followed suit and so did retailers across the country i air. The nation s second largest Chain recently started a line of generic products in its stores in the Washington. . much can you save by skipping the frills prices vary but the products in the Plain wrappers generally sell for 25 percent to 35 percent less than National brands. At one a a store for example a 15 ounce can of Cut Green Beans was Selling for 31 cents about 33 percent less per ounce than the National Brand. In some cases the no frills products Are virtually identical to National or House brands except for packaging. Shopper in a new York Pat Marlc supermarket examines no frills products that i says will Cut 10 percent off Price of store brands and 30 percent off National in packaging costs vary widely but the department o agriculture says that in 1976. The latest year for which figures Are available. 8.7 cents of every Dollar Consumers spent for Arm produced foods went for packaging. In other cases there is a difference. Paper products Are often available in White Only and Lack perfume. Detergents May not be As Strong As the bran name cleans ers. Canned fruits and vegetables Are Standard Quality rather than fancy. Peas May not be uniform in size for example and fruit May be bruised but the stores say the difference is a matter of Eye Appeal rather than nutritional value. Jewel says its 108 no frills products available in 200 of the Chain s 235 stores sell for 10 percent to 35 percent less than Brand name items. It is still in the expansion said spokesman Michael Matt. He said the store had no sales figures but. When asked i the products were moving Well he replied emphatically of. halt said people generally try non food products first. I suspect there s less Brand loyalty in the non food area he added. John Vecchione of Star agreed i think the consumer is More willing to Gamble with something she does t Consumers apparently Are willing to skip the trimmings on. Groceries and take the for the last seven years i have made my Home in the Sun Belt. A couple of weeks ago i returned to my native Ohio to visit relatives and friends the talk turned to the Winter of 77- 78a couple of times 1 tried to enter the conversation but it was Clear they looked upon me with the same contempt As the Man who professed to be a ski instructor during world War ii and was innocent As to what was going on where were you when we wore Coats to the dinner table asked a Cousin. Looking for the Cap off your suntan lotion Tough. And what were you doing when we were digging our cars out from under to Avalanche of Snow having trouble with your refrigeration and what about when we ran out of fuel and we took our sled to the store for food and they ran out it me by Ermo Bombeck at wits end a guess. Someone threw you into the Pool and your hair got wrecked. Well we had kids Home for weeks at a time making us crazy. And we tried to escape to the airports Only to find out they were closed. And when we tuned in the news do you know what we saw a girl in the Sun Belt in a deck chair complaining she had shoulder strap bum from the Sun i read in the papers about listen to her. She read the papers Well Bunkie we wore them to keep warm believe me. It was hell have to put on her said Vecchione i the paper goods line of no frills products moving also popular according to Ecchione is in five Pound sacks. It s outselling every " a 2-to-l he said. On an Overall basis. Vecchione said the my line were moving very very1 Hei was constantly trying to introduce new pro recent additions to the line ice Cream. Tet Trench Fries and Frozen stuffed clams Robert Wunderle. A spokesman for eral corp. Which introduced no frill items Mark stores on the East coast earlier th1� products were Selling very Well. An Iod acceptance is that we started on March to and today we have approximately 60." Wunderle noted that most of the product for which there is an established customer know that there is a Market there for he said. We re just give third alternative i to National and House t consumer reports published by com gently checked five no frills foods from i found that they were at least Lair in last sometimes As Good As. Or even better j the Magazine also said the it Par in terms of nutrients and net weight one Washington area housewife wit no frills line reported that All he " seem to be very Marcia Lewandowski said she started products then bought some of the earned ing peas and creamed Corn. Sure there " ones peas in she said. So having Jimmy Carter for dinner i peas when my plane touched Down Bokiej at 6 30 . Bad dropped to 108. A became soft. Then solidified once in owl de to the heat. My underwear turn eat claimed my Luggage. I Slid into to Beer motor. I smelled something. It was i ing wheel was like a fire hoop. At Home my Hosband Monedi Toner was broken Ike us tall psf cause it was too Bol Aad we amount of water we could me " we watched the news. The was 114. It showed a couple from on Green grass with their sweaters 00-" ing and everything hell is relative As
