European Stars and Stripes (Newspaper) - August 27, 1978, Darmstadt, Hesse                                \ Burchill chief of the Giessen film facility looks Over Racks loaded with movies. Puu id Germany monday through Friday Macei at Munich s family theater were cot tin to one. Fear 13,173,095 persons paid to attend movies a Europe Heaters Moholy said. Sales were m. Is nearly 1 million fewer persons than the Vearmd Moholy attributes that to expansion of to in he does not expect the numbers to continue to figure does not include almost 2 million free Adist 16mm shows at Field showings hospitals and prices where because of Small population movie operation could not support itself Tendance drop in Europe mirrors a worldwide at military Heaters which the experts Hypoth 1 be a result of reduction of the Active Force since of Public . Military involvement in Vietnam Ler pay which Means More lower ranking serv mind can afford cars and travel. The Lack of " movies also is cited. Liveth As Well As Taf Ceth away however motion picture service division paid j2.s million Star to Active Doty enlisted persons and depend i to work at the Heaters. The minimum wage that figure will grow to $3.4 million Moholy predicts. But even the desire to Channel that Money Back into the fatigue pockets that need it most creates some head aches. We Are using off duty military people who sometimes have Little experience dealing with the Public Moholy said adding that cafes is campaigning to improve the service and that training of theater staff emphasizes Cus Tomer service and Courtesy. At present films open in Frankfurt Berlin Wiesbaden Worms and Munich in Germany Torrejon in Spain and at Synop Turkey he said. England has English Lan Guage television and films so it follows Spain on one Cir Cuit he  miss outs last year represented less than one failure per circuit per week and they included 22 ship ments to Turkey during the mail slowdown. Still every one makes Moholy grit his Teeth. We re a service. We can t substitute gleam for peps Dent he said. If we Don t have the film at the right place at the right time we  so next time the theater fails to come up with a Long awaited film on saturday night As scheduled smile. It la be Back. And think How bad Joe Moholy s Coffee will taste on monday. Of. Year partly because of the 7 percent increase in could the ticket Price be Cut by Mary Neth staff writer Ould cafes reduce the Price of thai eve Ning at the local american picture show probably says the defense audit service Das in its recently released report on the management policies and procedures of the military exchanges. Cafes however is  Das report noting that cafes theater patrons pay from $1 to $1.50 to see a flick compared to the 75 cent admission to Navy and Marine shows believes that including movie House refreshment stand prices in operating costs could bring those cafes prices  june of 1975, cafes took Over the operation of the close to 1,300 movie Heaters said to be the world largest movie Chain from the army and air Force motion picture service a amps. At the time regular ticket fees were 60 cents for adults and 30 cents for Chil Dren with special attractions from 75 cents to $1. After its takeover cafes which claimed that it anticipated savings of More than $800,000 in running the global service assured movie patrons that there would be no raise in prices. A Little More than six months later however a spokes Man for cafes he in Dallas announced that admission prices to cafes movie Heaters worldwide would be in creased As much As 100 percent beginning Jan. 25,1976. Prices went up from 60 cents and 75 cents to 1 and $1.50 for adults. For children under 12, the Price was raised from 30 and 35 cents to 50 and 75 cents. The Low prices of 60 and 30 cents however had generally Bee charged Only for late shows. The most prevalent prices before the increase were the 75 and 35-cent rates. The cafes spokesman attributed the jump in prices to increased operating costs but did not elaborate. Refreshment stand income was not included. According to Das the cafes had controlled and operated most refreshment stand concessions in  before the motion picture operations became part of  did note that some refreshment stands primarily at army and air Force locations in Europe Are operated by other entities such As american youth associations dad s clubs and morale welfare recreation or Centra base funds. The majority however Are cafes oper ated and stated Das our review showed that the reve nue derived from refreshment stand sales located in the Heaters was excluded from the cafes motion picture operations As had been the practice prior to the  according to the Das report income from the re freshment stands represents about 25 percent of each Dollar spent by a theater Patron. As a result $8.8 million in theater refreshment stand sales or $2.2 million of direct operating profit was not included in motion Pic Ture services  taking a look at the High Revenue from such in theater Munch fare Das has recommended re Quiring cafes to include income from refreshment stand sales in determining admission prices. Cafes does not agree to the feasibility of such a Plain. In its comments which were included in the Das report cafes did not directly address the Impact of including refreshment prices in operating Cosu but noted that there Are other More significant factors that go into the determination of admission prices. Acknowledging the Price difference Between its Thea Ter admissions and those of the Navy and marines cafes stated that certain factors must be  All movie operations for Navy motion picture serv ices Are 16mm cafes operates both 16mm and 35mm Heaters. The costs . Projection sound and screen equipment Are higher for 35mm projection than for16mm. Additionally All Navy motion picture service free admission service is directly funded by appropriate funds and some of the operating costs at Shore installations Are indirectly supported by appropriated or Othern unappropriated funds continued cafes. Although exact figures were not available this sup port in excess of Normal appropriated fund support is substantial in contrast All operating costs for cafes operated 35mm and 16mm operations Are charged directly to the theater  the stars and stripes Page 13