European Stars And Stripes (Newspaper) - September 18, 1978, Darmstadt, Hesse                                Up big Joe s owner John Wong serves from in Back of sign he has been forced to put up As a defense in his running Battle with coca cola Over alleged trademark infringement. By Jack Cheever United press International for John Wong who makes his living slinging hamburgers at big Joe s broiler a 15-seat lunch counter things could t go much worse  and his wife Chong Cha who bought big Joe s seven years ago for $13,000, Are being sued by the giant coca cola co. For alleged trademark infringement. Coke is seeking $10,000 in damages. Coca cola claims Wong and his two immigrant chinese waitresses Are passing off other Colas As the real thing filling orders for Coke with awoke like cola he buys More cheaply from the seven up bottling co. Broiler coca cola explain to customers that big Joe s does t Stock coca cola although it does serve similar  has plastered his Little eafe in san Francisco with signs Reading at big Joe a a cola is not a Coke nor is Oke our cola and we Don t serve Coke but we have a Nice seven up  at the Grill slapping hamburger patties Between buns and Fielding orders for Black Coffee Wong sports custom made to shirt bearing Coke s Wavy red logo that reads Coke is not our  coca cola apparently still in t satisfied. Since last year Wong says coca cola has barraged him with letters phone Calls and no less than 16 company representatives to Tell him exactly How to explain the Dif Ference Between Coke and Brand x Colas to his custom ers. Wong denies this saying he has told his waitresses to they want my girls to go through this big thing sex England s by Gregory Jensen United press International tiers Are a rare sight even in Captivity and an almost impossible one in the  they re an everyday sight for visitors to the Otter Trust the world s Only nature Par devoted to these endangered animals. Founded Only two years ago at Earsham England the Trust puts the Public within biting distance of dozens of otters and at the same time helps pull the Otter Back from the Brink of  of our main Aims is to Breed endangered species and eventually release them in the wild said Philip Wayre founder and director of the Trust. This place is unique. Quite a few zoos have Otter pairs but we re the Only place with such a collection and the Only ones Breeding otters in such  the Otter Trust s three lakes 118 Miles North of London also hold exotic wildfowl and there is a nature walk along the River Waveney which runs through the  the Centrepiece of its 23 acres is a Long line of wired in enclosures straddling a Small Stream which is widened to form landscaped natural looking Ponds. In each separated from visitors Only by a Low wire net two or four otters frolic among the Trees or fight playful Bat Les in the  have 37 at the moment of four species Wayre said in an interview. We re the Only people in the world Breeding european otters in  otters need the help. Of the 19 species of Otter known to science four Are already in immediate danger of extinction says an Otter Trust publication. Their number has declined alarmingly in the past decade and unless positive action is taken at once the Otter May vanish from our Rivers and lakes  otters Are trapped and shot for their skins poisoned by pollution and deprived of their habitat. They do Little Orno damage to Man or his interests Wayre says but in places like Scotland where no Laws protect them otters Are hunted with packs of dogs. So in 1970 Wayre a Well known British naturalist wit three books and scores of television appearances to his credit organized the Otter Trust to help the otters of the world in their Battle for  we have about 1,500 members now Wayre said. The Trust owns another nature preserve has negotiated Protection for otters along most of the River Waveney and even persuaded the government to build an Otter under pass under a Highway crossing an Otter Trail. This place opened in september 1976," Wayre said of his Otter preserve. Last year our first full year we had just Over 40,000  the first thing visitors see is a warning sign All monday september 18, 1978 1 1 i%pi%h\mi4miil a ref Mima a by or la Dpi up Wahi a web planning How we Don t have Coke but we do have some thing that s similar in color taste and All that he said. But they can t always take the time to do All that when we re swamped with  coca cola counters that unless it insures that retailers Aren t substituting other soft drinks for its own it risks losing the Legal rights to its Trade Marks Coke and  if we did t pursue these trademark infringement cases we could be accused of not vigorously protecting our trademark said Bill Pruett a spokesman for coca cola in  said the company is required by Federal Trade Mark Law to investigate distributors it suspects of Selling another cola and calling it Coke regardless of the size of the retailer. It s uncomfortable and we Don t enjoy it he , Wong insists Coke has no cause to sue him. He has t sold Coke at big Joe s since 1972, when the company raised its syrup prices he says nor does he mislead his customers about what he Sells  make believers of the people at coca cola Wong has asked his customers to sign a petition saying the have never asked for Coke without being told that big Joe s does t serve it. The petition has 700 signatures he , he has also filed a big counter suit against the company asking $1 million punitive and $25,000 actual damages claiming it s trying to prevent him fro doing business with seven up and violating anti Trust Laws by monopolizing sales of its cola syrup. The counter suit charges coca cola with oppressively and maliciously harassing Wong under the Guise of protecting its trademarks. It says the company should no longer have the rights to its trademarks since they have become generic terms commonly used to describe Many kinds of  Monolith has been sending 15 and 16 representatives from Atlanta to this Little Irving Street restaurant to accuse him of doing something he s not says Quentin Kopp Wong s lawyer and an influential san Francisco county  s time that Coke is slapped Down with some Money damages that  David and Goliath character of the suit and coun Ter suit and the publicity surrounding them has draw support for Wong and big Joe s from sympathizers around the  another Small business person i Salute your stand against the giant corporation. Please Don t give in wrote a South Carolina  to a bulletin Board in the cafe is a copy of a letter a California Man sent to coca cola Reading you action against John Wong in san Francisco certainly makes Pepsi taste better to  otters bite. Do not let children put fingers through the  otters form firm human friendships but they bite As a reflex Seldom viciously but prodigiously. They Are hardly household  and his wife Jeanne have raised Many otters in their Home winking at the Trail of destruction. The chaos an intensely curious Otter can cause in a House was a Fea Ture of Gavin Maxwell s Book and movie ring of Bright water. A follow up movie based on Tarka the Otter is being partly filmed in an Otter Trust  Are Graceful sleek As dolphins inventively playful. But they Are scarce and solitary silent by nature constantly on the move and exceedingly elusive. Anyone searching through the literature will be struck by How Little is really known about them in the wild Wayre says in the River people his latest Book on  Little we do know has been gleaned from the casual observations of fishermen. Or from specimens kept in  Wayre has seen and photographed every moment of an Otter s life including those secret an fiercely guarded moments just after birth. They re such fascinating creatures Wayre said that Many enthusiasts Are prepared to endure sleepless nights in cold and wet for the Chance of a Quick glimpse of one. Here you can see them All the  the stars and stripes Page 13