European Stars and Stripes (Newspaper) - June 08, 1980, Darmstadt, Hesse Fancy duds for the richest of the Rich by Pamela g. Hollie new York times Ijan is a Maverick. At .1 line when an estimated 35 percent of the s7 billion men s Wear Industry faces a Var difficult year As the Economy weakens and Many men s stores , close their doors. Cat and has instituted a in heat his exclusive Rix Leo drive men s Mure in Beverly Hills. C Alif. That requires his customers to make an appointment to shop. Anyone can make an appointment i am not snob by said the 38-year-old retailer a nalu Rali de american of iranian descent. Bui people to buy Here spend a lot of Money. The cheapest thing i have is a $65 lie. My Cotton shirts Are $180." Al those prices he said it would be ridiculous to come in and not get service. That is Why there is the those who make an appointment find the services of the entire Bijan staff at their disposal for Pak and ill me client at a Lime. says it is the world s most expensive men s store a that is the basis of s retailing game plan. I a Enlil to his St Ralpf \ is identification � f the Market. "1 he stores that will do Well will be the very very High and the very very predicts Pak and. Who is Pessi mistic about general merchandising. If you want to play around with your he said of stores that try to Appeal to the Large Middle Market you Don t make this is a Market for confirmed Vern j. Rossi president of retail merchandising service Auto mation which provides consulting services for 3,000 stores in the United slates. If the merchandisers l Reali cd that the Market demands spec Ali Alion. They belter do something about it Rodeo drive in Beverly Hills is a Street dedicated to a special Market to attracting and pampering the Rich and famous who frequent the Street s stores. On Rodeo drive. Bijan has gained a reputation As one of the most exclusive. Routinely the people who shop there spend is 50, 100 in an afternoon. said Pak and who replies that the Fig York Timet / Otavio Strick Maverick Clothier Bijan Pakzad in his men s store on Rodeo drive in Beverly Hills. Ures Are mind boggling these Are not diamonds. These Are to attract Sueh clients Pak and says he Sells not Finly die finest clothes Money can buy hut also pro Vides the Best Scricc. He considers himself a clothing doctor who prescribes in image for his clients or patients and develops cloth ing to meet their specific needs. He keeps a confidential file on each of his clients that includes everything from birthdays to the color of the client s car upholstery. I know How he drinks his scotch and his Girlfriend s favorite color the retailer said of his typical customer. Pak and s store built on a spot that five years ago was a parking Jot reflects the Bijan image of taste and it is a showplace. Its floors arc covered with $500.000 in persian rugs. Above a s400.qoo Lucite and brass staircase is a s75.000 chandelier. The Flowers arc flown in from Hawaii and he routinely spends on his window displays to showcase his fur lined Cashmere Coats his soft leather jackets made from unborn Calfskin and his Fine silk shirts. While he will not disclose actual sales or earning Fig ures Pak and estimated his minimum volume at s50.000 a Day. Five Days a week which translates into More than is million a month. He merchandises for the richest of the Rich those people who he says will appreciate the finest clothes without worrying about the Price. His 8.429 customers none of whom he would identify by name include four Kings. 15 princes 19 Bankers ii motion picture executives 38 physicians 29 film stars and authors music executives athletes governors senators mayors and International diplomats All people he said who nor Mally Aren t concerned about to be sure his clothing is not for the financially wary. His specially designed shoes Cost s450 a sports jacket a pair of socks More than lunch at new York s four seasons. He has a Blue Fox Blanket for Sale at $42. 000 and a Mink lined Topcoat for s24.000. Last month Pak and. Who prefers to be called Bijan introduced his new men s perfume. The item costs s Joo for four ounces the perfume costs $300 and the hand carved 24-Karat Gold trimmed Baccarat Crystal bottle about a 0. Par such High prices. Pak and guarantees the finest clothing and accessories Money can buy. Because Price is not a problem he can take Quality to its logical conclusion. His Cotton shirts which feel like silk Cost si80 or More because he buys the Cotton in i Egypt. Where the finest Cotton in the world is grown. But because does not make Good cloth he ships the fiber to Swit Erland to be Nide into cloth. The Swiss however do not make Quality Cotton shirts so he ships the Cotton cloth to Italy where his own tailors produce the shirts. All Bijan clothing is produced with the same care. I take two and a halt Days to make a suit Pak and said. Most suits even the expensive ones take Only 41 minutes. My shoes take four Days for one he has 75 designers tailors and other employees worldwide who produce his clothes and preach the Bija philosophy. Taste is important. Simple is important. To be Classy is important. I am against floppy by Stewart Slavin United press International i my slip Vinci is an Extension of the condominium concept with a new the idea was born in Europe in the late 1960s As a Means to beat High inflation. Finding they could t afford Sion a night for a resort hotel room. Huro can vacationers formed groups to buy resort Villas in instead of a vacation Home being owned by one individual there would be Many owners each having a deed to a specific period of time usually a week or two. The concept reached the i filed Stales in the Early 1970s, but for an entirely different reason. It was used to Hail out real estate developers in Honda who had built More condominiums than single owners could afford. The developers found it easier to sell 50 people a week s deed to a condominium for $2,000 each than it was to sell the same Home to a single owner for $100,000. Today time sharing has undergone yet another change. No longer confined to Europe and Florida Lime share Homes Are nourishing at resorts throughout the world. And one of the biggest incentives to buying the Homes is that the owner can Swap his time allotment at Little or no extra Cost for. Say a week in the Swiss Alps or on Hawaii s Waikiki Beach. It May be one of the last chances for people to buy real estate at affordable prices said William p. Friary of one of the largest time share projects. Friary is president of san Diego country estates which has sold out All but 200 of its 2,500 Lime share units in the Scenic Cuy Amaca mountains in Northern san Diego county. A two week deed for a two bedroom Villa at ire is Tats Sells for $10.250. It can be bought with $1,500 Down at 12 percent interest for five years. The owner also pays an annual maintenance fee of $400 which covers sunday june 8. 19bo taxes insurance and Upkeep. Time share owners Are looking to beat inflation an buy future vacations at today s Friery said. And since they own the Home for one or two weeks they can sell it rent it or Trade the time for another resort said Many Lime share owners holding two weeks choose to spend a week s vacation at their own Home and Trade the remaining Lime for a vacation at one of More than 300 resorts All Over the world. The exchanges Are handled through resort condominiums International which charges $36 annual dues. A time shirt Bitner can Trade at no extra Cost for by resort in the United Stales including Hawaii with assurances that the unit till be comparable. An owner will pay about $45 More for a Union Europe. Friery said it is still too Early to ten whether time shares will appreciate in value enough to make them a worthwhile investment. The stars and stripes Page 11
