European Stars And Stripes (Newspaper) - February 24, 1981, Darmstadt, Hesse                                Page 20 the stars and stripes february with needs Power dressing9 for career women by Ilona Ross associated press my wife needs pleads the voice Over the but dont Tell her i gave you her just Contact sound like a Call for psychiatric help Susan Mccone of Jonal a com Pany that promises to revamp women says she is receiving such phone Calls More and More these Days from men concerned with the appearance of their wives and female at least four such companies have sprung up around new York primarily aimed at ladies with at least to spend on Power these companies say How you look can to a greater or lesser whether you get the the promotion or the their owners share a quiet taste and try to in varying the rowdiness and severity that sometimes Marks the professional who gave up a six year career in Law to form attributes her company Success to the absence of a dress code for executive there Are no clearly established like the Gray pinstriped suit for she Susan Dresner of successful ways and Means recommends that women dress for one position ahead of the one they says her previous jobs in publishing and banking gave her the necessary knowledge to launch her company several months Emily who runs has been in business for 10 she sees a tremendous need for the service As women enter the Job Market in greater numbers than women have pressures they never had she there very confused about the question of pro fes Signalness versus our mothers taught us not to spend too much Money and time and yet look Well turned to be As efficient As men and As sexy As plus look modern living its a hopeless they All deny there in business of Selling Good and they maintain theres no one Correct each has a personal Peeve with american an elegantly polished woman of chinese feels the most common mistake is to buy clothes that look stupendous on Lithe models but that Are unflattering to the larger hipped a Gitte Niche of total image plus cites color Coordie i see women on the bus with six or seven different its worse in when theres More to she economics has a lot to do with adds the German born who at 38 has memories of postwar hard easiness has made american women a Little care when you have Little you become much More Dresner criticizes the mass merchandising of designer lines which she says makes it difficult to dress distinctively and recommends the Little known Small boutiques and Bette made imported Mccone wants to wean professional women away from Gray suits and beige blouses unnecessarily Bor ing clothes which they probably dont even prices Are Classy at which has its own line of custom tailored but so Are its clients the professionals As Well As women with a Busy social life like chairwoman of Charity says her Teal Wool boucle suit a la Chanel and its bowed Blouse being fitted for a lawyer carried a Price tag of who spends at least four hours scouring department stores for clothing to suit each says the minimum Price for a seasons wardrobe is which goes in half an Niche concentrates on teaching group classes and working on her the sensuous to be published next the four women say their businesses Are doing Cho has logged 300 private clients in 10 years and has mailed away her computer questionnaire to several thou Sand the which costs lists 150 questions on taste and physical a computer spits out pictures of suggested outfits predicated on the clients style of life and would be there is a gentle contradiction in this woman owned an operated business that caters to the liberated woman and yet seeks to please the men in her most of the women Are pretty says they realize that How they appear is one of the most if not the most chos assessment is More i am not a clothes but i do believe you can somewhat control Peoples responses to you through your she i would never Wear a even though i look better in because its too and you can Peg my profession too what about the target of All these the men who still hold most of the Power when it comes to giving raises and promotions there nowhere nearly As sensitive to the message of clothes As women says a search for liable streets by Frances Demilio associated press when 1 was growing none of my friends lived across the for a child whose Home was on a Busy the other Side of the Block might As Well have been the other Side of the i didst take time from play to Ponder How traffic affected my but Donald a professor of Urban has spent More than a decade studying How the Street where we live directs our lives even his analyses and Concrete suggestions Are mapped out in liable a 360page Book just published by the University of where Appleyard Appleyard angled his tall Frame onto a sofa in the uncluttered living room of his spacious Home hugging the Berkeley Hills and talked about from his window and through the branches of tall there is a Clear View of a commuter we moved to the Back of the House and we dont use the Terrace except on he explaining his family solution to local traffic people adapt to quite intolerable they put up a they dont let the kids play they keep the windows shut so noise and soot cant filter Appleyard said he discovered in interviews with hundreds of san a department of transportation Grant came Apple Yards Way after he studied three san Francisco streets in the cites cow hollow the three successive parallel blocks had medium and heavy respect residents along the Light Street had three friends and acquaintances on the other Side of the Apple Yard those on the heavily travelled Road had Friend and Point nine not even one Appleyard chuckling at the engineers reroute vehicles to try to solve traffic but traffic Doest go it goes on to another Appleyard a native of he has studied Many foreign of he i dont think people realize what streets can you can turn a Street into a Community a place to and still have room to the professor is a big fan of the a dutch Street on which sidewalks take its Best in Appleyard Are a narrow Roadway and a wide a Wooner also is Short no More than 60 meters discourage a few years residents objected to a similar design when it was tried on certain san Francisco and the improvements were Appleyard theorized that planners didst properly prepare the residents for the american Street designers often take an engineering approach instead of a people that their overseas counterparts the professor Street improvements Are cheap when their effects higher land lower invigorated neighbourhoods Are Appleyard if you narrow a traffic will go he in not saying we can eliminate we have to tame essentially by slower