European Stars And Stripes (Newspaper) - May 26, 1985, Darmstadt, Hesse                                May 1985 the stars and stripes Page 19 business news Chico food Chain is still a family business by Harihar Krishnan Dallas up the Day mama Adelaida Cuel Lar put up her tamale stand at an East Texas county fair in neither she nor her 12 children knew they were erecting the Cuellar alter ego that would grow into the multimillion Dollar mexican restaurant Elchico these when Gilbert Cuellar surveys his vast business he constantly reminds himself How much he owes his grandmother and her closely knit fam at Cuellar is the president and chief operating officer of Al whose rapidly expanding restaurants Are expected to net about million in 1985 from its 76 company owned and 17 franchised outlets in 11 Elchico has survived because of the said Cuellar during an interview at one of the company owned restaurants in North Dallas where he was joined by his John Harvard educated corporate attorney and a member of the firms Board of Elchico is the alter ego of the the family ties go Back to the turn of the Century in Pepsico expects to double profits in soviet Deal Moscow a Pepsico and the soviet govern ment signed a new Trade agreement expected to double production and sales of Pepsi cola in the soviet Union Over the next five the agreement runs through 1990 and expands on a previous arrangement for Exchange marketing of Pepsi cola in the soviet Union and Stolichnaya Vodka in the United current retail sales of Pepsi cola in the soviet Union Are about million and sales of Stolich Naya Vodka Are about million each said Pepsi cos chief executive Donald in a pre pared under this latest we expect our total Busi Ness to nearly Kendall the agreement was signed at the foreign Trade ministry by Kendall and by Yuri president of the soviet Export import company Pepsi officials claim the beverage is the most widely available foreign consumer product in the soviet the Atlan abased coca cola also has been making inroads with the soviets in the soft drink marketing coca cola officials announced in january that they had reached agreement to sell Coke in hard currency stores serving tourists and foreign residents of the the coca cola agreement followed the expiration of an exclusive agreement Between Pepsico and the soviet govern coca cola also produces fanta Orange the worlds third bestselling soft drink behind Coke and fanta has been for Sale to soviet Consumers since Pepsi and fanta Are for Sale in grocery stores As Well As from kiosks located along major streets in the soviet unions bigger cities and at major sports and recreation Pepsico ties with the soviet government began in when soviet Premier Nikita Khrushchev and vice president Richard Nixon visited an american National exhibition in Moscow where Pepsi was on photo graphs of Nixon and Khrushchev drinking Pepsi appeared throughout the the first Pepsi bottling Plant in the soviet Union opened in novo Rossik in after Pepsico and the soviet government signed their first marketing the soviets Purchase the concentrate to make the soft now produced at 14 bottling plants through out the soviet Sells for about 40 cents per 12ounce Mexico altering peso Coin Washington a mexican officials have indicated their government is drafting plans to change the shape and size of its on peso Coin to prevent the Worth about half a from being used in place of the a state department official the first complaints about the mexican Coin came from coi laundry operators along the Texas Mexico where the peso Coin was being used in machines designed to take a the East Texas town of where mama Adelaida and her settled on a Small Cotton farm after leaving an impoverished life in Adelaida and Macario possessed precious Little except a determination to succeed in the new country and a willingness to work As hard As necessary to achieve their Gilbert and John that is the Cuellar family hard work and never to give up on your Adelaida was a Superb Cook and her Rice and Beans kept the bellies of her 12 children full and earned her a reputation that reached far outside Kauf to supplement the family Adelaida set up the tamale customers were entertained by Adelaida guitar playing who became known As the mamas business grew and the mamas boys began establishing their own restaurants in other Small Texas introducing mamas True and tested in five of her headed by Gilberts Gilbert got together and opened the first Elchico restaurant in aside from serving mamas the Brothers checkmate up photo Engineer Jim Quigley programs an Industrial robot to pick up and move chess Quigley is work ing at a phenol products technology Center in to integrate automated Assembly equip ment into manufacturing Bill Doyle in perplexed by the three reauthorized trans fers allowed to be made from a Money Market Deposit in addition to the three checks that can be written each what is meant by reauthorized Transfer it Means you can instruct your Bank or savings and loan association to automatically make a withdrawal from your account each month to make to buy savings to make monthly payments into an individual retirement to put Money into a checking account or for Many other in told that watching reports of insider trans actions in a company Stock is an excellent Way to know if the Stock Price is headed up or is this True excellent is far too Strong a but is a better insiders Are corporate directors and people who own at least 10 percent of company those folks know More about a company Fortune than Ordi added the latest in comfortable dining air condition the younger Cuellar said the feature was revolution Ary because mexican restaurants in those Days usually had to close Down during the deadly Texas summer As they  afford Elchico became a must on the itineraries of celebrities passing through the list included a Bud Ding actor named Ronald company officials every Day after closing the the family would begin cooking for the next often staying until 3 to maintain the same Quality of food in All the res my father decided to set up one Central Kitchen and deliver the food from there to the said Gilbert my aunts cooked the food and my father made the for Al Chicos it was important to serve exactly the same kind of food in every he to my the Elchico menu in 1985 is pretty much the same that was available in the digest Shorter working hours proposed by european Union Leader Italy a Ernst the newly elected West German chairman of the european confederation of Trade unions has proposed Shorter working hours to help fight unemployment and safeguard existing who succeeded belgian Georges de that such an Effort would require a joint action by unions and manufacturers throughout the task is head of the Deutsche  dog Trade unions since was elected chairman of Ces at the end of a five Day Congress in this North italian Indus trial attended by 600 delegates from 35 european representing 43 million the West German official claimed that european manufacturers took advantage of the moderate policy of unions in the past few without giving any contribution to the increasingly worrying problem of mild recession is predicted by leading economists Washington a the battered by foreign will suffer a mild recession next year with unemployment and the Federal government Defi Cit american business economists the National association of business economists said its most recent Survey of 400 of its members found 58 percent of them predicting a mild recession beginning next that forecast differed markedly from the economic predictions of the administration of president which sees no recession through Reagan declared that America has created 8 million new jobs during his administration and predicted that our Economy will continue to creating still More his administration has forecast that the unemployment currently would fall below 7 percent next Ben president of the predicted unemployment would Rise to 8 percent next nary so they Are required to report All their purchases and sales of their companies stocks to the securities and Exchange when there is a great Deal More insider Selling than insider buying in a that can be an indication that some unfavourable development is coming whats a great Deal More there has been about twice As much insider Selling As insider after insiders sell Stock in the Normal course of just As other investors they might sell to raise Cash for personal reasons or to exercise new Stock a big problem with watching insider trades is that a month or More often has elapsed Between the time those transactions take Are reported to the Sec and then disclosed to the summed following insider trades can be helpful to a studious but that  be the Only thing on which you base your investment