European Stars And Stripes (Newspaper) - June 1, 1985, Darmstadt, Hesse                                Page 18 the stars and stripes june Low calorie Success Story dietary chocolate fudge soda by Jeff Leib new York times until three months the Canfield was Little More than a albeit soft drink bottler in Chi then came the diet chocolate fudge soda and things at 61yearold can Fields have not been the same in Bob a syndicated columnist for the Chicago extolled can Fields 2calorie diet chocolate fudge soda As the perfect foil for his Choc Olate taking a sip of the stuff is like biting into a hot fudge Greene can Fields was flooded with the privately owned whose Home territory has traditionally been Michigan and has now signed franchise agreements with regional bottlers serving 33 additional mostly in the West and and Canfield is on the verge of signing agreements with bottlers serving new new Jersey and Connecticut and eight other we even heard from bottlers in saudi Ara Bia and said Alan the 44yearold grandson of the company founder and the bottlers senior vice As agreements Are sales arc beginning to can Fields has sold More than 25 million cans of fudge soda in the last four months up from about i million cans for All of last the company would not disclose its total but Canfield predicts ship ments of 145 million to 165 million cans of the chocolate drink this Ive never seen a product come on and sell itself As strongly As this said Charles the new York times photo Alan Canfield with his company controller of the Columbine beverage a private Label bottler in Denver for grocery chains and in Columbine signed the first franchise agreement with can Fields and had eight truckloads of fudge soda shipped from another regional bottler that was deluged with Calls for diet fudge soda was Texas beverage packers of san stores were begging us for the said Stephen Texas beverages general nor you have to give up your firstborn child to get stores to accept a new he we haunt even tried the soda when we called can Fields and said we were interested in getting the entire state of the company won the Texas and recently added can Fields proved that just when you thought that All the tastes were out a Little ingenuity could create a whole new Market said Jesse who publishes the beverage an Industry newsletter in for All its can Fields is still a drop in the barrel in a billion Industry estimated to produce billion cases Meyers estimates that regu Lar coca cola has about 22 percent of the with regular Pepsi cola at 19 Canfield says that his company has been living a soft drink makers facilities have been run Ning full tilt since leaping on a catwalk astride the High Speed Canning Canfield As cans a minute were filled amid a ferocious Whir and that How you make according to innovation at the company began who once created a bottle with a slightly wider Mouth to differentiate can Fields from the there were hundreds of soft drink manufacturers in Chicago in those Canfield most of them went out of business stealing each others bottles and were still can Fields medal for creativity probably be Longs to Emanuel a flavor chemist who came to can Fields in the atmosphere in the 64yearold webers Laboratory is Heady from the influence of dozens of aromatic standing in a Crisp White surrounded by countless he recalled Alan Canfield bring ing a Pound of fudge to him 14 years ago and make me a diet soda with this Aroma and it took Wesber nearly a year to conduct the delicate compounding of chemicals to simulate and while can Fields prides itself on the use of expensive natural such As Ginger Root from Africa for its Ginger Wesber without a Trace of that the fudge soda is 100 percent diet chocolate fudge soda was introduced in but until last it was an though performer in the company troop of nine diet soda the substitution of 100 percent Nutrasweet for saccharin in All of can Fields diet drinks last summer made them More according to Wesber and and increased sales of All of the com pants diet but no one at can Fields anticipated the surge in demand for the fudge soda this Canfield sees an inevitable peaking in none he fudge May Well survive other fads because it uniquely satisfies two of americas and most cravings for dieting and Choco Astle mask Sono the f could Trae today crossword by Eugene Sheffer across 40 suit part 1 louvre 42 red or site 6 ran off 12 French Black 44 words of doubt Canadian 46immedi for Short 50 albanian capital 52 Power loss 54 speech ivies 55 wild ass 56 actress Bernadette 57 Folk learning Down 1 South american rodent course 3 tricks 4 rink material 5 window of sorts 6 self esteems 7 easy gaits 13 famed lady 14 play Wright Sean 15 Kitchen tool 16 appoint ment 17 misplace 19 single ton 20 leg part 22 Brief time 24 police bulletin 27 gawk 29 by Way of Short 32 card game 35 engrave 36 Luggage 37 Steeple part 38 dancer Charisse ans to yesterdays solution time 25 Arasa huh Fol Kif Al Ibi a Hub Nan 6t 8 poem 9 card game 10 Flat 11 Challenge 12 food fish 18 not awol 21 spicy 23 schedule 24 Beame or Lincoln 25 Mascot 26 card game 28 30 artists agent 31 Swiss Canton 33 old pronoun 34 slalom Man Euver 39 eatery 41 uzbek 42 cease 43 Ireland 45 food fish 47 Wise one 48 aeons 49 apiece 51 devoured 53 Numero i111 1 i1 in i 24 25 38 43 20 33 51 21 2t 39 44 17 36 45 113 18 40 28 352 955 157 22 34 53 23 29 41 46 19 37 47 30 48 11 31 49 61 Hubert or looks to