European Stars And Stripes (Newspaper) - July 19, 1985, Darmstadt, Hesse                                Page 16 the stars and stripes july consumer watch Good housekeeping guarantees r or refund w All a matter of Good housekeeping by Lisa Belkin new York times in the Beauty clinic of the Good House keeping amid mauve Glass Walls and computerized the subject for the Day was hair one it claims its product leaves hair shinier than its but Institute scientists slathered the Brand on hair massaged it onto live models and decided it did the mousse leaves hair said George vice president and technical director of the but not much shinier than others in its Price and if the manufacturer does not remove the claim from its and he its advertisements will not run in Good housekeeping business As usual at Good in Means turning away hundreds of thousands of Advertis ing dollars each weve thought of changing the said John Mack editor in chief of Good speaking of the magazines guarantee of the Quality of nearly All the products advertised in its that he is a marketing tool that has helped make Good with a circulation of More than 5 he largest women Magazine in the country in terms of Market research showed us that the Good housekeeping Seal is something that Consumers look he something that distinguishes us in the the policy As it is called in the magazines two floors of offices in is simple and printed on Page 6 of every Issue if any product which bears our Seal or which is advertised in the Magazine except for products listed below proves to be defective at any time within one year from the Date when it was first sold to a Good will replace it or refund the Price paid for this policy covers the whether you bought the product or whether it was Given to you by the before accepting an Good housekeeping does inhouse panty Hose Are Ball bearings Are thrown into the Wash when some fabrics Are sodium Content is recipes Are unlike consumer Good housekeeping does not publish the re sults of its the findings Are shared Only with the and Good housekeeping does not try to determine which products Are the tests Are solely to insure that the advertisement is not any product that passes these tests is Al Lowed to advertise in the Magazine and apply for the Good housekeeping Seal of approval the elliptical Seal seen on packages throughout the it has a five pointed Star and the words a limited warranty to Good housekeeping promises replacement or refund if not All who want to use the Seal arc allowed to do one fast food Chain wanted to put it on its paper plates and Carter and that application was when approval is it is for one year and must then be sooner if the product is changed in any there Are categories of products that cannot be advertised in Good housekeeping and cannot earn the Good housekeeping Seal among them hard i prescription High Potency vitamins and other overt counter we Are not phys said a we cannot pass judgment on products like also absent completely Are ads for services such As summer Camps and schools Are sometimes but the warranty does not cover we cant Start refunding the Cost of cars and Carter too the Institute will not disclose How Many refunds Are requested each saying Only that it is a significant wham a Small concern that advertised in the Magazine went out of generating requests for refunds on its also secret is the number of ads that Are rejected or changed because their claims cannot be it is Safe to say that we have had a disagreement with every major manufacturer at least wham losses in Revenue from rejected ads Are in the hundreds of thousands of the Institute a figure that May reach into the millions because Many ads Are scheduled to run in All 12 the Magazine does not want for about 50 percent of each Issue consists of and last year was the most lucrative advertising year in the magazines Good housekeeping Magazine made its debut a Hun dred years on May Back Only 5 percent of All american women and it was a time of confusion for american where their mothers and grandmothers had relied on the family grocer or general the women of the 1880s were deluged with new Mas produced packaged Many of dubious canned goods were often Spanish Olive Oil was often made from tonics almost always contained co Deine or Clark the magazines first be came a crusader against such deceptions and in 1901 established the Good housekeeping Institute to develop cleaning hints and sewing patterns and to re search the Quality of manufactured a year later the Magazine first published what was then called its ironclad and in 1909 the first Seal of approval was american women have changed since now 57 percent of them work outside the and Good housekeeping has replaced articles on pin Money with advice on How to invest for technology has and today Institute consists of 70 Home technicians and clerical they work with a budget of million and several million dollars Worth of sophisticated even the Good housekeeping warranty has a 1975 Federal Law forced the Institute to limit its Gua Rantee somewhat to avoid being held liable for damages caused by a faulty for the most Good housekeeping and its Seal of approval have remained the same Over the the magazines readership still consists predominantly of 80 percent of whom Are its pages Are still filled with recipes and cleaning tips and advice on raising and the Seal is still the Only one of its kind among the More than two dozen women magazines sold All said wham looking around the newly renovated Means we mean the laboratories have been under construction for two years and will not be completed for another in the finished a Plush carpet runs Down the Middle of the and the laboratories Are visible to either Side through Glass the name of each department is etched on the the rooms Are designed not Only for testing but also for the hundreds of Tours each in the infants and children a care Bear on a bicycle greets in the textiles an automated vacuum cleaner runs Over a carpet and in the Beauty someone is getting ready to Tell the manufacturer that its hair mousse is not the shiniest on the they never like to hear wham but it comes with this parents warned about mesh cribs by Thomas Ferraro United press the government will open a multimillion Dollar Campaign to warn parents about mesh sided cribs and playpens with drop sides that have been blamed for at least 15 infant deaths in the past the consumer product safety commission announced the drive As part of a consent agreement be tween the Agency and the Industry that settled a 1983 Agency suit charging the playpens and cribs Are potentially the Campaign will be funded by nine manufacturers and will include letters to the millions of households identified As having children nine months or younger warning that the cribs and playpens Are hazardous if a child is left in one with a Side letters and posters with the same warning to state health officials obstetricians retailers and armed forces advertisement in National magazines warning of the commission said it is aware of the deaths of 1s Ages two weeks to six who were asphyxiated when they became trapped in a dropped Side of a mesh sided crib or there Are an estimated million ones sided cribs and playpens in the United some manufactured and sold More than a decade commission spokesman John Mackey said the Campaign is directed at those produced prior to 1978 the year the Industry made safety adjustments and began Selling the products with warning the commissions 1983 suit could have opened the Way for a recall of the products but Mackey said such action would not have been there Are millions of them out there and there is no Way to be Able to Trace everyone who has Mackey a lot Are stored in others Are sold the commission Felt an educational and informational Campaign was the Way to he he said the Campaign will Cost a substantial amount of with the Industry footing the the companies signing the consent agreement Are Bil trite juvenile products Century products Collie Keyworth Cosco Oral Natal products Spalding even Flo Strolck of and Welsh