European Stars And Stripes (Newspaper) - July 23, 1985, Darmstadt, Hesse                                Page 16 the stars and stripes july 1985 Sweet Success with Saltwater Taffy by Fred Ferretti new York times to gooey and chewy and excessively it Sticks to the Teeth and can Cement the jaws but if you Are on the Boardwalk in Atlantic the Odds arc that you would no More refrain from and Saltwater Taffy than you would skip a turn in a Wicker rolling this confection of Corn flavourings and pastel colourings is As much a constant of that eve Chang ing Southern new Jersey resort As the names of its immortalized on monopoly its Jitney buses and its miss America to celebrate that Fra lingers original Salt water Taffy celebrated its 100th birthday on the Boardwalk in june with what it billed As the worlds longest Taffy Fralinger the oldest original business on the has been making and Selling Saltwater Taffy since 1885 at the same Tennessee Avenue and the where Joseph Fralinger set up his stand a Century Fralinger did not create Saltwater but he by All its most successful merchandise in All likelihood most of the hundreds of thousands of souvenir boxes that have been sent by mail order or shipped As gifts Over the years have come from Fra according to Arthur Gager the fourth Genera Tion in an unbroken family line to run the Saltwater Taffy business the original Fralinger was his great pulled Taffy was popular in England in the then came to Atlantic City in its Early Days As just a great business for individual Taffy was traditionally cooked Over an open cooled on Marble thrown onto Large Wal mounted Hooks and repeatedly much like gymnasium pull the pulling aerated the making it soft and Plia but not in earlier times Taffy obviously on a Small was a family by the pulled Taffy was being rolled on Cut to size with scissors and wrapped in Wax paper the wrap Ping paper was characteristically twisted at both these Days Fralinger Taffy is measured in the thou Sands of almost All of it pulled and Cut and wrapped by machines at the rate of 500 pieces a according to the founder of the family business first took note of Taffy in a letter to a written in in which the Candy was referred to As Ocean sea foam and Salt water How it got the name Saltwater Taffy is a pleasant Atlantic City it is said that a Cassidy or a Bradley nobody knows for sure had a Taffy stand and that one night a northeastern hit the overturning everything and washing the sea Over his the next Day a girl came tasted a piece of the Candy and is this Saltwater Taffy at that what people Gager what Gager says is that the name was coined simply because of the proximity of the water to the Atlantic City Beach and the in addition to the mirrored shop at Tennessee Avenue and the with its boxes of Saltwater Taffy nesting in folds of White there arc three other Fralinger shops one at Kentucky ave nue on the Boardwalk this store is being rebuilt after a fire last another in the giant Boardwalk shop Ping mall called Ocean and a recently opened store in Ocean just South of Atlantic Supply ing All these stores with Saltwater along with hard Licorie and other confections is the Fralinger factory at 600 North Indiana in Atlantic with Gager at the thirty five years old and a business graduate of Pennsylvania state Gager began working As a Stock boy in Fralinger factory when he was 14 and his Arthur Gager was president of the my father was the son of Estelle Fralinger my who ran it until she died in he but it was All started by Joseph fraling a native of near Atlantic he migrated to worked in the wholesale fish markets there and then was the owner of two Early baseball teams the one in was called the August the team didst Gager while Fralinger began looking into other Fields of his wife became and Atlantic City was recommended to them As a that was in by Fralinger had set up his Taffy stand at Tennessee Avenue on the Joseph Fralinger started with just three flavors of Saltwater Taffy Vanilla and to attract he would juggle Lemons in front of his Taffy the business took when he created the Atlantic City a take Home Box of assorted by the he had six stores along the each with a soda foun and in the window of Taffy was Cut and wrapped and sold for 5 cents a Gager spends most of his time in the family which he says is still Small enough so that i can be my own my own account my own my own Stock my own machine opera Tor its the next generation consists of gamers two Daugh Are they interested in the business one is the other is Only he but they love Boardwalk Candy children watch As Candy Man shows How Taffy is up photo