European Stars And Stripes (Newspaper) - October 19, 1985, Darmstadt, Hesse Saturday october 19, 1985 the stars and stripes Page 17 doubles Are out water is in americans drinking less Heileman sold style la Beer by Ken franckling United press International s hots and Beers double Dor is ots Cotch on the rocks powerful cocktails that sneak up on you and Beer by the Pitcher Are finding Light company these Days at bar Sand restaurants across America. Concerns about Drunken driving lawsuits against bars that serve Tipsy customers who get involved in accidents and the fitness craze have combined to bring a new wave of popularity to Light Beers non alcoholic Beer and wine wine coolers and an array of non Alco Holic concoctions nicknamed mock alcoholic beverage purchases dropped in 1984 Tor the tilth straight year and per capita consumption is Down by More than 1 1 percent Over the past decade. Beverage Industry Statis tics show drinking is dropping Oil at a faster Pace than at any time since prohibition began in 1920. Market watch an Industry Publica Tion proclaimed a new social attitude toward alcohol is changing the Way americans and a bottle of spar Kling water could Well replace the Martini As a cocktail hour Symbol. Because of All the Adverse publicity about Drunken driving. People Are watching what they Are drinking and they Are definitely drinking less said Norman Kravetz vice president and general manager of Jason a a restau rant and bar that has become a Yuppie Haven in Boston s Back Bay Section. We have taken on the California coolers Light Beer and More wine by the Glass which is lower in alcohol con tent Kravetz said. We also make fro zen and ice Cream drinks that come with Little or no they include oreo Delight. Strawberry Fields the Drin Sicle. And Almond Joy which Kravetz says tastes just like the Candy bar. In each Case the alcohol is optional. They re Good but they re a Little too Sweet to have with a said Susan Schwartz a Jason s customer. At night you re More into frosty bartender Kevin Chase says the frosty Low alcohol drinks Are most popular Dur ing Happy hours but they sell All Day and All evening. A couple of years ago we d see orders galore for double scotches he said. Now doubles Are gone. Nobody s ordering Chase said the Virgin Mary a non Al Coholic version of the bloody Mary has Erma Bumbeck last year i introduced you to a generic teacher called miss Stevenson who was hired to teach Reading after she had stressed nutritional habits checked for lice collected forthe repair of the statue of Liberty enforced bladder control and a Host of other chores. A group of teachers in san Jose calif., pointed of i forgot a few things so they gave All the information to another teacher to set them Down in verse. This is pan before you think that you be agreed just to teach children How to read. The school stall could not resist additions to the Bombeck list. At 10. Rebecca needs to be dismissed for dental football team cannot be late they re off to become a big seller Tor business lunches. Locon inc. Of Norwood mass. Is a beverage company specializing in Low and non alcoholic drinks. Own ers David Lowman and Paul Connors believe women not men. Hold the greatest potential for new drink products. The firm hit the Market this summer with four wine coolers. The fruit juice diluted wine coolers Are competing with about 50 others now in the . Our research shows that 70 percent of the wine coolers sold in America Are bought by women and that More than 20 percent of the remainder is bought with a woman in mind Connors said. Recognizing the same trend away from heavy Alco a sampling of Low alcohol Beers Hudepohl space reduced alcohol Pilsner Beer Miller s Sharp s la lager Beer. Holic Content the Texas based Friday s restau rant Chain offers a special nonalcoholic drink menu including things called the perfect 10 and summer cyclist. Breweries have added a number of nonalcoholic brands like g. Geilman s Kingsbury Schreidl select. Zing and Black Label non alcoholic malt beverage guinness import co s Kalber binding breweries Clau Thaler Brand from Frankfurt. Germany and Swiss imports mousse. Warbeck and Birdell Light brew. Mousse is credited with starting the no Buzz Beer trend when it hit the shelves in 1983. Ii is the largest Selling non alcoholic Beer in the country. The . Brewers association shows shipments of Domestic non alcoholic Beer grew 34 percent from 1980 to 1984, rising from 359.836 barrels to 484,032. In 1984, that amounted to three tenths of one percent of the Domestic Beer mar Ket. Light Beer is still the fastest growing segment of the american Beer Industry and imported brands As Molson Light Are muscling into the Market As Well. According to Peter Fearon. President of Marlet importing co., importers of Molson Beer and ale Light Beers have experienced the most dramatic growth a nearly 7 percent increase ins year As compared to 1983. Today Light Beer accounts Lor 20 percent of All Beer Adela Tancayo Sannella chairman o the mixology department at Johnson & Wales College in Providence . Is an instructor in tips training Lor intervention procedures by servers of alcohol in which waitresses and bartenders Are trained to spot potential problems and Deal with intoxicated customers without creating a scene. She came up with Reci Pes for frosty alcohol free drinks she Calls a cocktails including a mock Pina Colada. Here Are some recipes for Cool and icy no or Low alcoholic thirst quenchers oreo Delight 1 Light Creme de Cacao optional. 3 crushed oreo Coo Kies half an ounce of Hershey s chocolate syrup 1 Large scoop French Vanilla ice Cream. Blend the ingredients top off with whipped Cream a Pinch of shredded chocolate and an oreo cookie. Perfect Pina Colada 3a cup pineapple juice. Cup Coco Lopez Coconut Cream.4 cup mashed Ripe banana. Shake or Whir in a blender with ice. Garn ish with Cherry and Orange. Makes two Servings. Agnes since. Rinse. A 2 both George and one plays the flute and one drum must go into another room. And just when you be begun to teach both Dick and Jane must leave for speech. The student Council meets at noon so Don t for get to remind june. Spend Lime with Tim he s acting surly. And Becky needs to go Home Early. Daisy is going on vacation and it is Mother s expectation thai you. The teacher will prepare both lesson plans for while she s there. And Daisy out there having fun just May not do a single one. Today the ethnic forms Are due. Thai computer class was meant Tor you. Tell Margaret about her overdue Book. Tomorrow to have our pictures took. Wednesday the envelopes go Home. Thursday we write pen pals in Nome. Friday we must again decide just what to do for project Pride. Christmas programs must be planned. Pray see they Don t get out of hand. Be funny flip or even grim but never sing a Christmas hymn. And while you re speaking of such corruption Here comes another interruption. Mom s in the Ottice. Where is John a while Ford has its headlights on. And evidently Pete forgot to meet dad in the parking lot. It s pouring 3in, so let s decide on this one Day to eat inside. What Carol Ames is trying to say in a somewhat humorous Way. In teaching is a game of circumvention first you gotta find them then get their attention
