European Stars And Stripes (Newspaper) - January 11, 1986, Darmstadt, Hesse Sunday. January 12, 1936 the stars and stripes Page 19 business news pro football ads lag despite High ratings san Francisco up the com Mon Rule thai increases in to rulings like those enjoyed this by National football league broadcasters generally Lead la added advertising revenues to been thrown for a ions this year. The blame has been placed on a soft Economy As Well As advertising dollars being siphoned away by daytime soap oper As aimed it the fein Alc Market. There arc a Belt of explanations Asci waives search for reason for the Strug gling and Market. The computer Industry is Prilly sick said Jerome h. Dominus Hena of salts for lbs they have been heavy into the nil in past years. At to spent a great Deal of Money last year. This year they Haven t been spending that Way. General motors used to run ads on All three networks. This year they chose just two of the three leaving Abc after \4 weeks of the nil season lbs saw its raring go up front a 34 share in the marketplace in 1984 to a 36 share this year. Abc jus gone from 12.2 to 12.8, and Abc jumped from 29 to a 32 share in the Mon Day night prime time Market. However the and revenues for both professional and College games have not matched the audience increase. In total Dominus said about $75 million in Adt has been collectively withdrawn from nil broadcasts this season by the computer Industry automaker and credit card companies. It could have been worse he said. Early in the season we had problems sell ing ads but it s gotten better. Now we Are Aboul 90-w percent sold out for the Post 50rw maw kooks a husband Al Awatt sometime wrfw6 1w r66umr 5easoa Roone Arlodge head of a by s news and sports operations said in a recent interview in broadcasting Magazine that the decline in and has spawned a Price War. This year our ratings on monday night football Are up considerably about 20 per cent the last i heard he said in the inter View. And it has been very difficult for us to translate that into Revenue partly be cause the Economy is soft and partly be cause there Are an awful Tot of sports events on. But mainly because lbs and Abc particularly lbs Are Selling heir sunday football at such Low prices that it makes u in difficult far us to maintain the integrity of pricing on monday Dominus defended the lower prices As being a part of the Arledge said the nil should also be concerned Aboul inc trend away from sports advertising. Whether we re Able to translate the in creased ratings into added Revenue nest year is a big question,11 he said. If we can to and if the other two networks can to then i think the nil is in for a very very Tough negotiation next time they might even have to Lake Dominus does not agree with a ledges Bleak Outlook toward next season. I think we be gone through the Depths of the the lbs executive said. Even if the Economy Only gets a Lille Bel Ter the and Market will increase. Then Liere is the Frei that there will be new players always coming this year s slow sports ads Market tin affected professional football s showcase inc super bowl. This year s Bride not will be on Abc and the network has raid a hard time attracting the kinds of advertisers thai have graced the telecast in the past none of the big american automakers elected o bid for the exclusive Domestic Nulo advertising rights on the super bowl telecast. Instead Nissan motor corp. Usa picked up those once cherished rights. Apple computer company which used inc super bowl telecasts the past two years for blockbuster commercials launching new products also has decided to Sil this year. Out. However Abc said its broadcast is sold out thanks la an aggressive Campaign to bring in new advertisers fur the Mil lion a minute asking prise Dominus whose network has the 1987 super bowl broadcast said Abc s prob lems have not dampened his spirits toward marketing super bowl ads for lbs next year. I m looking Forward to having the super bowl to sell he said. It s a unique event in the sports world. I Don l care what the problems Are this year there Silil is no other broadcast where you can guarantee an audience of 45 percent of the american people investor guide by William Doyle a we own 4,000 shares of a growth Mutual fund the result of an in Estment made 17 years ago. My husband is 65. We would like to sell our shares and buy ii Home in an adult Community. We role to the Mutual fund to weeks ago and asked How we can soil. We Haven t re melted any reply. Cun you Tell As How to Ssali our shares without ring through a broker and paying a fee a. Technically you Don t sell your Mutual fund shares. You redeem them by turning hem Back to the fund. I you have certificates for your shares you must sign the assignment form on me Back and have your signatures guaranteed by a commercial Bank Trust company or brokerage firm. Then Send the certificates to the fund s Transfer agent along Wilh a request that they be redeemed. For safety s Sake do in by registered mail re win receipt requested. If you Don l have certificates and your shares arc being held by the transfers Al Fin is the ease with Mutual fund investments Send a signed redemption request to the Transfer agent. Again your signatures must be guaranteed. If you have certificates for some shares and other shares arc held by the Transfer agent follow both procedures. Many Mutual funds allow shareholders with previously signed redemption forms on file to redeem by Telephone. You la find the Transfer agent s name and address As Well As the number for Telephone redemption in the fund s prospectus. All Mutual funds Ore required to Send you a Check for the proceeds of a redemption within seven Days after the redemption takes place. The two week delay you have encountered evidently result from the fact that the letter you wrote to the fund was not an actual redemption re quest just the same somebody Al that fund goofed by not getting Back to you quickly and explaining things. Q. Exactly what Price will we get when we redeem our Mutual fund shares a. For most Mutual funds the redemption Price is the net asset value per share inc actual Dollar and cunts value be Hind each share. That Price can move up or Down from Day to Day in line with the Market values of the securities the fund holds us investments. The exceptions to this general Rule arc Mutual funds with redemption fees. Those funds deduct redemption fees from the funds net asset values and redeeming shareholders receive less. Fortunately for you the Mutual fund you named in your letter docs not Levy a redemption fee. You la collect the full net asset value of your shares. However other readers Are cautioned 10 Cheek and find out if a Mutual fund bus a redemption fee before investing. The Standard advice from this Corner is to steer Clear of funds with redemption fees. Q. My hubs ind and i will have a profit of approximately s37.000 when we re deem our Mutual fund shares. We know we will have to pay la on int. I Hare gambling Casino Stock now Worth $5,000 toss than i paid Tat it. Should i sell the Casino Slock. In order la reduce our in come tax Bill a. That would be a Wise move for lax purposes. If you sell thai Casino is us a s5.000 loss in the same year in which you redeem the Mutual fund shares i a 537,000 profit your net capital gains fur Ilie year will be reduced to $32,000. Assuming you held the Mutual fund shares for More than is months so Liat your profit there was a Long term capital gain Only 40 Pyrc pm of that net capital gain will be subject to in come tax. You la pay in on Sixsto. That s better than paying tax on $14,800 40 percent of the 537,000 Long term capital gain you would have by not establishing the $5.000 loss on the Casino Stock. Firs of course determine in your own mind thai you no longer want to own Hal Casino Slock. If you re convinced it s a Clunker unload. But. If you believe its Price will Rise in the future hold on. Invest ment decisions made Only for Las reasons sometimes can backfire. 4klnp f0 Uret column pm of Vlf we Fromm War Ifrat nulls in Mil Etc Noro old. Only Murou snipe column. You can Orlu to pm in of thu Shari and sir Lei Apo wm1, . Mortti of. 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