European Stars And Stripes (Newspaper) - June 6, 1986, Darmstadt, Hesse To "3ttv" Knockdown Fuini Lute with Conley Pororny leak hat been on . Scene a years now there s the Ikea touch. Supermarket furniture from Scandinavia stars and stripes new York times l As i year Ikea the scandinavian , nervously spent nearly i million lop Omote the opening of is Lirosi Rio a in Neun cd Stales a sprawling by or Uiligi m a shopping mail in ply Mulh Mcc Tinti .1 Philadelphia suburb. Tin . L till res is awesome ome the Liiri Jem a i a i in Thev world. in i scared said i Crim to p , of Ikea s North an Eric a i in. Nearly ii Yogi after Ifie june Operini. The company Sli irs that its Dis Mclive Rel Dimmg techniques would Hole in the United Bales have icing since been replaced by euphoria. Ikea s supermarket style approach to Selling Lurn Ilure and accessories Complete Vilh shopping carts checkout counters and an inventory of 15.000 moderately priced items Drew 150.000 customers a week Al Fust. Most of the furniture is of the Knock Down Lype deigned to be assembled at Home. And Allol i rican Success Story however corns As no Surprise in s servicemen Ber. Flat Koneti in Germany where Tea Wilh 17 Giorei Racks up Ili largest sales. On any Given Day you la Havo no problem spoiling . Forces License plates in the parking lots. It s an especially practical Way to furnish a temporary Aron rement said Mary Del Hughes a Hatm air base civilian she and her Friend Cape. Alberta Newhouse. Were loading the car outside the Ikea stare Al Hofheims Wallau with big designer pillows and planters to Friday june 6. 1986 buy a Complete continued Hughes. In Ikea s tamp Section. Americans Mai Michael in e a nil i w e who Are a bad we o i Ying to decide on the right Type of lamp Shade. The whole furniture selection Isa mile Loo modern or my Iassc " said Vales but we won t be hero Long Annh fora presents great one Slop shopping. Also me displays help you in selection. The Dusl Ikea a winning similar accolades rom not Only customers. But other furniture store people. A spokeswoman Lor John Wanamaker. Joyce Manly la said they re fabulous. All stores respect stores that do .1 Welt and they can t do it any bet or. We certainly Admire Wanamaker s. Which Sells a More expensive line of Furni Jure does not consider Ikea comp Whlor Ikea s crowds in Pennsylvania have levelled of since the first remied month to 30,000 a week but the store s parking lot still overflows Wilh shoppers from As far away As Massachusetts. At times. The huge two level store. With six acres of retail and storage space has become so crowded that harried managers have locked the doors leaving Long Linns to form outside. Buoyed by the experience Ikea opened a second store in the unwind Stales last month in Date City. A. A Washington suburb. The company which began in Sweden Moie Shan 40 years ago and in. Now based in Denmark operates More than 70 stores and had sales last year of More Thanet billion. La s the Lisl real supermarket concept to Corno along in a Lur Niuro store said Wallace w Epperson a retail analyst and Emor vice president at wheat first securities. Everybody has to Walch them because they re that successful another Industry expert said anybody who can command that Large a volume is going to have an to be sure the Success has nol come a Ghoul glitches and criticism. Some analysts Lor example question the durability of Ikea s turn Ture which is largely made of laminated materials. And the company Admirl to several marketing uni calculations in ply Mouin meeting offering Beds hit Are smaller than the american Norm for example and to Dilli curlies in stocking ils huge inventory moreover some sceptics say that much of whal Ikea is dome is nol Al All kick Down Furni Luro and the clean contemporary look have been a growing Parl of the american retail scene Lor years they say pointing to such chains is Cowan s and the Workbench. But no other Iloie has put retailing Louches logo her in is Giand a Way hollering such a sweeping variety of inexpensive and smart looking goods piled High on shelves or grouped in copy display settings according to analysts and Industry sex polls. With Sola Beds and chairs Selling Lorns Litlo As $98 and $9, respectively Ikea is snaring Consumers who never thought they could Allord designer furniture these analysis Cay. And customers of every budget Are ally actor by such other store novelties As a supervised playroom for Chat Lien and a poo scat swedish Flaurant. I guarantee you there la to More Ikea Lype stores in the United Eli ? up Penn. Hie analyst saw. Ice my. Ho.1, Ever that it Ioir Succes is i i concept hip m"rchanr1re." we Don t jus sell Lur Niuro we y be a in r. Me Sluice s manager. We sell 10 the company one of Iho largest urn Ilure in the would. Tins been spreading its ideas since 1943. Ikea is an acronym taken irom the name Olms Lounder Ingvar Kamprad and the town and county Elmlark yrs and a gunnery. Where he opened his first store thai year. Though it still has major design manufacturing and shipping facilities in Sweden the largely family owned company has moved its Headquarters to Denmark for lax purposes
