European Stars And Stripes (Newspaper) - June 14, 1986, Darmstadt, Hesse Page 18 the stabs and stripes saturday june 14.1986 today s crossword Suni Ervent Are now Jan at a health product a sunscreen is a sunscreen is a sunscreen by Lisa Belkin new York times o nce upon a Ime there was Sunlan lotion no there Are lotions and mousses gel Sand Sticks creams and polishers All available in dil Lerona strengths to Ollor varying degrees of Protection from the gun. The outpouring of products is one Clear sign of the explosion in consumer r Teresi. Amid widespread warnings by mat baking in the Sun causes cancer and wrinkles and he much publicized removals of cancerous skin growths torn the laces of both president Reagan and vice president Yoorga Bush. But the variety of Sun products being slotted into Beach bags and picnic baskets also is an indication of How producers Are searching of tricks to distinguish themselves Iron everyone else in a Field that has suddenly grown crowded the Challenge As even Industry executives concede is mat when it comes to blocking out the Sun there is Ehe clively no difference in the new products. They All wok. And they All work Well a sunscreen is a sunscreen is a sunscreen said Joseph Gubernick. Senior vice president of technology or Eslee Lauder inc., which owns Estee Lauder Clinique Aramis and prescriptive cosmetics and has brought out three new Sun care lines in the last two years. What i happening with Sun products has happened Wilh Many a consumer product. John Czepiel an associate professor of marketing at the new York University graduate school of business Calls the Sun products Industry a textbook example of the evolution of a product category. There s a critical mass at which a Market becomes Large enough to segment itself and Cater to Liny he said. As the Market gets larger the one sue ills All Brand and Allan g. Mottus. A consultant to the cosmetics Industry said the heightened concern of Consumers a bout skin cancer and aging from the Sun Fias Given manufacturers a reason to expand their product and expanding is what they Are doing. Sun products Mere than 60 percent of which Are sold Between june and september have become a $300 million Industry one that has grown at a rate of 10 to 12 percent a year Lor the last five years. Nanry All of that growth has been in the area of sunscreen products. Those Are the products that retard burning and therefore increase the amount of time a person can stay in the Sun. As opposed to suntan products which do not provide Sun Protection. A study by path Mark stores found that sales of Suntato products were Hal Between 1980 and 1935, while sales of sunscreens and sunblock increased 70 percent. One impetus for this growth was a 1978 proposal by the food and drug administration that All sunscreens carry a Sun Protection Factor or spa number. The proposed numbers Range from 2 to 15, and indicate the strength of the Protection provided by the product. An spool 15, Lor example Means that the user can spend 15 hours in the Sun and absorb the same burning or tanning rays that a non user would absorb in one hour. Though the proposed numbers Havo not yet become Law. They have apparently helped win the Confidence of the Public. Sunscreens thus now seem to carry a scientific cachet. Where they were once pitched As the route to a deep dark Tan they Are now promoted As Protection from the ravages of the Sun. A dark Ian is seen As unhealthy said Barbara Cooperman director of marketing for Bain de Solvej. Of that company s recant decision to change the Shade of the models in its ads. A More Golden color suggests that you got it slowly and carefully. It s a healthier look though the word cancer does not appear on product packages. Ii is implied. Cancer is not a Good marketing strategy said Dav Vical consulting firm to the cosmetics Industry. When you talk about Sun Protection it s not a scare word and people still know what you 4 Marie Star by f.lckne5heffer across 37111-Nllh Down Huff resort 1 splendor 4 i Luff sofa Chr Rof 2 at any Aqila Bililc William lime5 Sulin Hilf and Ali try 3 Fly 12 ror cherish 13 Magnet 40 of trend ten Lennesa 14 h Podr Lda 47 actress n Tex Lupin 16 you said 49trarfc it 49 under-17 Kins or naked Gmo Dierof to it tit wll Hani fee mid Henry " nor lon21 you squared betcha 53 Freek ii 22 snap23 athenian 2e ship Sree Ord 27benlefitau unit30 Laiber 31 19 politburo vote 20 excavate 23 wildebeest 24 Legal Mailer 5 Apple Anil 25 British poor Elvor c cub brews 26 tennis7 Harbuck 8 subject9 Jejunum neifllihnrs10 custard pie11 White Ilc Iuse dog rolurnz7 actress l umann28 a chorus line Sonj 29 great aroouni3 Folio miners32 expensive expense avg. Oltion Tine z6 Man. 3 twinkling = a � arranged36 pro Paral for prayers7 author elite 3d novel need39 Winder 40 the terrible 41 show approval 43 Niue. 14 44hlfrelcarutwcr to yes Driy s a Nile ule 6-14 Hubert & 0h time is Al Wing our use e pres the me by
