European Stars And Stripes (Newspaper) - June 16, 1986, Darmstadt, Hesse                                One up on the tooth fairy by Andrea Hamilton associated press unlike Many people who become anxious at the men Lionel the word dentist Danyele Webster says a trip Toile tools doctor can be a  Bui men. She lives in England and has her denial work done Al a clinic in new Jersey where the car includes limousine service and lunch served Wilh a Rose on a Linen place mat. The Classy care offered at the Lew Center m Bridgewater  is Par of a dentistry marketing trend across the United Stales and or. Bruce Lewin says it brings him customers from Asar away As Canada Mexico. Brazil and Europe we do Quality work but others do Quality work  he said explaining that his practice of anxiety control is one reason patients Are drawn 10 his clinic. Another Appeal Lewyn said is thai he can perform major dental word during a one Lime visit of up to a week instead of Over a period of months because he has an in House lab to prepare dental devices. Wtown Lori More took Al one of our patients we Don t wan them to say gee they have Nice Caps we want hem to say gee Don t they have Nice Teeth " Lewin said. He said he eased into the care he otters Over a number at years starting with the one time visit and the anxiety control in about 1966. The limousine rides and lunches came later. An official of the Chicago based american dental association said that such things help dentists lend a human touch to their practices and compete for a patient Pool that is shrinking because advances in then mistry have improved the state o people s Leeth. These gimmicks All Cater to human needs and wants said Paula Perch. Assistant executive director a of marketing services for the Ada. There is a growing awareness thai patient needs such As a Serene " atmosphere need to be met to my Pait Ontl Fol com a bbl and important she said some dentists serve wine and Comee in their it laces. Others have taken to putting photograph albums in failing rooms showing the doctors and their employees Al work with their families and i participating in Community activities. This is All to make people Leel comfortable to dispel fears and present the dentist in More human  Perch said. Of the limousine rides Lewin said when you be Peone through a Day of dentistry you re tired. The 3 is just a Nice  he said his patients have included europeans Lor a number at years because of articles Aboul his clinic in French