European Stars And Stripes (Newspaper) - September 7, 1986, Darmstadt, Hesse Homes recalls Brown. Brown handles 300 b & b Host Homes in California with a heavy concentration in the Bay area including a number of historic landmarks. She does t represent commercial inns although she will make referrals. The b & b concept has freed the single woman traveler a Large share of her Market she says. A & b is the Only Way to go for the single woman. The other Day i got a Call from a Young lady in Iowa coming to California for two weeks with a Girlfriend who cancelled at the last minute she said i can t see spending two weeks by myself. It would be too lonely so i put her in the Home of a Young travel agent in san Francisco. In Monterey. She stayed with a retired librarian in san Diego she stayed with a lady from Ireland empty testers loft with rambling Homes represent a growing group of b & b hosts rather than move out of their Vintage sometimes decaying houses into compact condos. They take in guests who help defray renovation costs and provide companionship there Are millions older americans who own big. Beautiful Homes with empty explains Brown Many have become interested in preserving their Homes and it s so expensive to renovate a victorian they need the extra Jack and Barbara Chambers licensed their san Francisco mansion As a bed and breakfast in july. He says taking in guests is a Way to afford their victorian Queen Anne Home on Haight Street and serves As a profession Tor his wife i m awfully Busy our kids Are out of the nest and it gives my wife something to do that she really loves and relates to says Chambers owner of a wine importing business. With rates of $75 to $125 a night the Chambers b & a the Spencer House ranks among the priciest in the United states. He says the Cost is High because their 8,000-Square-toot mansion furnished with Antiques is on a Par with the guest chateaus and Villas of Europe. Most of our business comes from he says some from reservation services. We Don t do any advertising. We Don t even have a listed Telephone a decade of rapid fire growth for bed and breakfasts does t sit Well with one politician. The mayor of tourist Laden overbuilt Santa be. Mm., recently outlawed private Home b & is a move he attributes to complaints from neighbors who Don t want strangers around and to pressure from the town s hotels and motels. Mayor Sam pick s recent ban put Star Jones owner of the Santa be bed & breakfast reservation service out of her 4 i year old business. Yeah i m the Guy who did away with says pick. In the past year we created 600 new hotel rooms in Santa be and the hotel and Motel association Felt the bed and breakfasts were unfair rooms at better inns and hotels in Santa be hover around $100 a night More than twice the average Cost of b & is in town. Pick s opinion is that b & is belong on the East coast we Don t need them. If i go out to new England to watch the leaves change staying in a bed and breakfast is one thing. But Here we have a lot of traveler he Call the b & b ruling the most popular position i be taken since i was mayor but b & b hosts sharply disagree. I just think its terrible that tourists now have to pay these outrageous prices for inns and hotels to come to Santa be says one woman who will continue to rent out two guest bedrooms. We have one new hotel the seven Story Al Dorado that has knocked out the views of downtown. The thing is a adds another Santa be b & b Host most of the hosts in the program Are single women who desperately need supplementary income. Most of these people Are going to go underground and keep on doing despite a defeat in Santa be the author of bed & breakfast coast to coast feels the movement is just getting rolling. Once foreign to America s Way of thinking staying in a person s Home is now a trendy Way to travel says author Chester. The popularity is sky High in this country on both coasts and quickly moving inward. Mississippi has some spectacular b & is on new York to vim photo the Holiday inn in Kearney neb., tired of empty Winter weekends has joined a rapidly increasing number of motels in offering the illusion of an exotic vacation spot that lies close to Home. By Mike Berry United press International there once was no mistaking a Holiday in hotel the Bright almost Gaudy Green Sig with flashing yellow Arrow and blazing right off the Highway. The world even after the company grew from founder Kemmons Wilson s first hotel in 1952 to a wildly successful worldwide Chain the trademark was unmistakable the consistency a Selling Point but Over the past five years Holiday corp. Has undergone a metamorphosis. It now has specially hotel chains with their own names features and management casinos and a new More streamlined sign that spokesmen said reflects an image change Holiday corp realized the need to diversify in the late 1970s, said John o Nada. Director of external communications Consumers had become much More sophisticated they started asking Tor different kinds of products o Nada said. The products Are Holiday corp s subsidiary chains Hampton inn embassy suites the residence inn. And Harrah s. The company chose to leave the Holiday inn name off the new products. We did t want to confuse the customer o Nada said. It must have worked. This year for the first time All of the new chains Are expected to show profits o Nada said. Last year the company s net income Rose to $150 million from $131 million. Holiday corp. Boasts that the Hampton inn is the fastest growing . Hotel Chain with 113 hotels expected by the end of the year. Lacking lounges and restaurants but offering an average $35 rate Hampton is the japanese car of Holiday inn said spokeswoman Jane Innes. The 63 embassy suites Are All suite High rises priced at Between $60 and $130 a night. They offer such amenities As free breakfast. Residence inns Are single room residential style suites designed for extended stays. The company Hopes to have 100 by the end of the year with Little Competition. We look like Aspen condominiums said spokeswoman Leesa Jabara. Perhaps Holiday corp s boldest move was to get into the Casino business in 1979 with the Holiday Casino in Las vegas. Today. Harrah s. The gaming subsidiary the term is preferred to gambling also has hotel casinos in Reno and Lake Tahoe Nev. And Atlantic City. . Casino gambling is a worldwide phenomenon said Harrah s spokesman Jerry Daly and it was a logical Choice for Holiday corp because gambling is considered by some a moral Issue the company looked at it Long and hard Daly said but the Casino business is about As flamboyant As an alumni association and the company is betting on a growing acceptance in the United states Daly said. The Standard Holiday inn hotel still exists but four years ago. The company began phasing out its trademark in favor of a smaller quieter and More business like sign bearing Only the company logo. The old sign was Fine for flagging motorists but As we began to move into your major metropolitan areas the sign was really not appropriate said Beverly Robertson spokeswoman for Holiday inn. Our hotels were More contemporary. That sign said the 60s," Robertson said. By 1989, the new sign should be Universal. Some travellers have resisted the new look As they have resisted the changes in the company Robertson said. But the Standard hotel was no longer enough to keep up with diversity hungry Market she said. Holiday inns could not be All things to All Holiday corp. Takes on anew look sunday september 1986 the stars and stripes Page 17
