European Stars And Stripes (Newspaper) - October 13, 1986, Darmstadt, Hesse                                He s got a country state of mind by Jim Lewis United press International Hank Williams or s hallmark isto live Oul the songs a  Days both Hank  his songs Ore Laid backhand his legion of fans particularly Young ones love it. In a capsule Hank Williams or is at the lop of his profession and a Case could to made thai he is currently one of he top two 01 three ads in country music. In fact he has had one Mare no. 1 Chart single than is legendary lather who registered seven in his Short career and has 11 albums certified Gold after Selling 500.000 or More copies. Between ocl. 23.19b2, and oct. 30,1982. Hank Williams or had nine albums on the billboard a tools a feat unmatched by any other living Arlist. He hardly Over gives interviews. I just go Click when somebody asks How s your daddy getting along " he explains. Hank Williams died Jan. 1,1953. Hank or. Has Homes in Montana and Paris Tenn. Me latter where his entire business operation is located. Ii is not by Accident that Paris is near Kentucky Lake a Paradise Tor fishermen and Hunters. And thai May be the secret for Hank or 5 Success. When he does music it s Flat Oul music when he s Hunting or fishing it s Flat out Hunting and Lishing Williams was asked about his Success in drawing Young people to his concerts and buying his records. I Tanir All you have to do is listen to the music. How Many Hillbillies record with Huey Lewis. Tom Petty Dickie Bett Sand John Lee Hooker it s As simple As that. To Tat s the Bottom line. When they Youn people lis1en tory albums they Don t get a Burchol songs about i Merunka Guinand my Darwin s gone he said. In fact they Don l gel a single one like that. I made a conscious decision not to do those songs a Tang time ago when i got serious about my music. I m going to iry to Mako Happy songs or some political songs Tike a country boy can survive something people can gel excited  Williams love of the outdoors is obvious. A Case in Point Isis latest single country state of mind which appears headed for his ninth no. 1 single. It s about being hot in the summer Sun gnawing a Hickory Twig fishing Onn Creek Bank sipping that Tiomi Imide win and it the Sun does t come up tomorrow people i have had a Good time the song itself is a Story. Williams redid an unsolicited tape he received in the mail a very rare event in the music business he gave the Amateur writer credit on the song Williams said he recently came into Contact with a couple of older ladies who told him hey like such things As Ain t misbehaving no. 1 song for him earlier this year. Thai s All Well and Good but neither one of them have probably bought a record in 20 or 30 years. It s a Good i Hing 1 make All them other kinds of records Tor those Young kids Williams said. In most o his More recent albums the 37-year-old Singer musician has included songs like Ain t misbehave to Harvest Moon and other standards. When my kids hear that they say. Thai s a Nice one. He wrote that one today s generation has never heard Harvest Moon St. Louis blues and All those other great songs. You know we Are in the fast paced 60s world Here and 1 like to do those songs they be never heard. There s going to be a lot More at them. Bui they want to Hoar them from the Singer Hank William Wjk Laid Back country Tor Young listeners. Right kind of person. They want to be Cool they Are not going to go hear them from Johnny Malhis Ihal s for sure. These Are great things and they be never heard  reflecting a bit on his career Williams said he started Early and saw everyone else make mistakes. And i made those same mistakes. And then i nearly More or less killed myself in a Mountain fall in Montana. You be got to take control. That s the Bottom  he was referring to a fall in August 1975 while hiking in the Rocky mountains. Williams was catapulted 500 feet Down the Mountain when a Snow told collapsed. The mishap required a Long period of physical rehabilitation. If somebody says to you i m going to give you $5 million to play at the University of Virginia on so and so night and that same Day is the opening Day of some Hunting season you Vegol to say no. That s the key right there. You can t work yourself into a funeral  Williams said he had to Mako a decision a Long time ago on How he was going to survive. I mom or less said i was going to try to make an existence of my daddy s royalties or i m going to make it on my own. Daddy is a legend and he Don l need me to keep him alive. You be got to want to put out Good music. You be got to give the people their Money s Worth flipping zipping zapping and flopping by Mark Schwed United press International Merica s television viewing habits Are undergoing a major flip. Flipping in the Case of television is the practice of jumping from Channel to Channel instead of staying with a single program the Flipper phenomenon is catching on faster than tie Cosby show a study of 1,881 car Fuby selected people just released by j Walter Thompson . The gland advertising Agency says flipping is a typical viewing pattern of 34 percent of Afi to watchers. The figure climbs to 51 percent for viewers aged 16 to 24. That Means there Are currently 56 million frequent flippers flicking the to dial. Today one out of every three viewers is in Active Flipper said Bert Metier chairman and chief executive officer of j. Waller Thompson the executive who directed the study. Matter stumbled pm the phenomenon accidentally. He had recently wired his set to Cable and Gol a Remote control device. Suddenly he found himself flipping and it was t Long before he was hooked. I thought it would Wear of but weeks went by and t was still flipping Metier raid. Millions of people Ere watching to with their thumbs resting on Remote control units attention Span Are Short and viewing choices Are expanding. At the first sign of Boradori flip people do taps around the dial. All of this has important implications for the future of television advertising Metier said. The flipping phenomenon takes on great importance when you consider that j. Walter Thompson spends $800 million a year on television advertising trying to deliver la message to a particular demographic. According to the study Man flip More than women and the Young Are the most restless. And a Ripper will hip no matter what is on. This is because flippers watch television while non flippers watch programs. The study did t chronicle the divorce rate among mixed Flipper and non Flipper marriages but it s in easy bet that when a non Flipper is intent on Dallas and a. Flipper keeps flipping to Miami vice it s Only a matter of fast Forward to divorce court. Which brings up the difference Between flipping and zapping or zipping. Some people change the Channel at the first sign of a commercial this is zapping. When you play Back a recorded movie on the sch and fast Forward through the commercials this is called lipping. But zapping and zipping Are relatively minor problems. Only 9 percent of viewers Zap and 18 percent of them zip compared to 34 percent who lip. With the growth of flipping zipping and zapping advertisers Ere becoming increasingly concerned that heir commercials which Cost them up to $380,000 for a 30-seconct spot on the Cosby show Are not being seen by the Large audience. And although the study showed that people do not necessarily rip to avoid commercials they do it for variety it is difficult for an advertiser to Comer a chronic Flipper. My Tori May help the cause of the 15-second commercial. J. Walter Thompson says the "15v Are an economical Way to spread the word throughout the spectrum of Channel choices and Nab that elusive Flipper wherever he or she hips one reason for the fast flip is the dizzying array of Channel choices available to the average viewer. Cable hookups Are increasing and even without Cable the addition of Independent stations in Many markets is giving the viewer More choices. In 1964, people had an average of six channels to choose from. In 1965, it was 20, although Remote control makes it easier to Ftp and the number of channels compels viewers to flip More Otten the main reason people flip is because they have become More visually oriented. Television used to move along at a slow Pace and All Commey Crete were go seconds. Today to is driven by Quick cuts splashes of color multiple and More Complex Eton fines and commercials Are Down to 1 5 seconds. People have been super saturated by television and As a result Are much More sophisticated than those who watched during the Black and White Days. In the first few minutes of a program Many viewers can figure out the plot the twists in the Story one and even the ending. When you know what s going to happen from the beginning in makes for boredom and a frequent Flipper. The no phenomenon May Force programming executives to produce More fast paced programs Ike Mam a and More shows with multiple Slor fines like zipping zapping and flipping should nol be confused with floppy nil. Whereby the viewer flops himself on the nearest Couch and Falls asleep while the to set is on. Thereby missing the comme Cwa and the programs. As yet Mere Are no accurate statistics on the frequency of the Flop. Page 16 the stars and stripes monday october 13,1966