European Stars And Stripes (Newspaper) - December 5, 1986, Darmstadt, Hesse Consumer watch new we a few bottles at top carry distinctive but fairly traditional labels. Above part of he collection of Tartlet Deal Ned Modem labels Kewa presented at Mien Ilia Europe s largest wine in Dutty fair. Page 16 the stars and stripes by Mary Neth consumer editor a re those forever Kitschy German win labels luring of modern Consumers Heinz Walter who Wilh his Cousin head Germany s largest wine Label firm Gena in Bingen believes so. Certainly he says they do nothing to encourage today s youth to develop a taste for the product of the grape. More modern wine labels Are being used in Oiler countries says Waller. French and Kalian labels Lor example Are much More in Slep Wilh the he knows the wine Labelling Field. Gena which also has offices in bad Kreuz Nach and bad Durkheim makes labels Lor 4,000 mainly German vintners. Chateau Moulon Rothschild. Walter says was the first wine to Bear contemporary labels designed by famous artists Georges Braque Jean Cocteau. Salvadore Dali and Andre Masson. The French and italian producers also have made efforts to use script designs in order to belter represent their products. As a member of the association of German viticulture. Waller has been pushing Lor More artistic labels Lor some Lime. The firm presented some of its new Label ideas at inter Vitis Europe s largest wine Industry Trade fair which took place this year in Stuttgart. Waller says the designer labels were received Well bul that 90 percent of the German vintners drag their Leet when a change in their particular labels is brought up. Friday december 5,1986 1 the vintners Are very conservative they fear change. They should the Points out that printed wine labels have gone through Many different graphic and style periods since their inception. Their history mirrors cultural epochs and also the men lastly of wine drinkers says Waller who has an extensive collection of historic labels. Labelling wine goes Back to the greeks and romans. In Europe labels became necessary when wines began to be bottled instead of sent Oul in casks. During to Middle Ages the common practice was to Mark the contents by hanging a Handwritten Label on the Boll lds. Which generally were made of earthenware tin or Powter later when More and More bottles were made of Glass Handwritten labels were pasted onto the bottle itself. In the Early years labels were generally printed in Small rectangles and gave Only the name of the Type of wine soon however they included Ancy Lealy Borders and then idyllic landscapes. Winged and unhinged Angels became familiar Label figures during and following the biedermeier style period 1815-1647. Stylized Jugendstil or Ait Nouveau labels began to appear at Aboul the same time followed by labels influenced by Abs race Art. The majority of today s Kitschy labels Date ram the late biedermeier period. Designed to Appeal to everyone s taste the Yare overloaded Wilh artificial family crests Angels and Olly tippers in bygone dress. Waller believes they have no Appeal to today s More sophisticated Consumers who would is More drawn to artistic labels. Unfortunately he says the vintners have very Little interest in
