European Stars And Stripes (Newspaper) - December 21, 1986, Darmstadt, Hesse                                By Steven a Paulson associated Pressi n the next year More than 10,000 businessmen from around the world Are expected to Transfer to Japan seeking Ihler Fortune in the and of the rising yen. Ai least 6 percent of them will fail and return Home they re called dropouts repatriates or bailouts no one wants to admit they have them but they do exist said Henry Sampson publications editor for Tho am Ucan chamber of Commerce in Japan. One Day you see them and the next Day they re just  the key according to Sampson is to us hang on Lor inc first year. It lakes about one year to know your  Arni Iarj Japan he said. If you hang on you can Mako Iho  but Charlotte Takahashi who runs a corporate training service called Oak associates to help businessmen adjust says that just hanging on in t enough. I know of some people who won t even go Cul of their apart men she said in an interview. People have to gel out join clubs take language lessons and  in  they also Haws to learn to Cope. Company Percsi Rjones who owned their own Homes in the United Szalc find they need a co signer for an apartment in Tokyo finding a Good doctor who Speaks English or another Western language is difficult. Gelling Achild enrolled in inc proper school can take years of preparation. In Many cases the Quality of Lifa drops. Even acquiring an automobile can be a trial. Buyers in Tokyo must lira prove they have a parking place which can Cost several Hundred dollars a month. To get a Driver s License applicants must show they can repair a car. And if a person has an Accident he can be required to support the victim for life Many executives who can t afford chauffeur driven cars find themselves travelling on crowded trains. Robert Suchewski who represents an american management consulting firm said his company. Hay associates of Washington . Was understanding Aboul the problems of adaptation allowing him several trips to Japan to see the situation before he moved to Tokyo he also said there has been no pressure from his company for immediate results. He said when he firs came to Japan his production dropped because in takes twice As Long to do half As  i found that i have to gear  he said i have Dill Cully just communicating Wilh my Secretary. I can t even dictate a letter the Way i used to. Even if i write in out it lakes several  among most Likely candidates for failure said Takahashi Are executives whose Home offices expect them to operate on an i practically Low budget or meet Short term goals in a business world structured for Long term investment. Doing business in Japan is radically different from doing business in Western countries. Instead of emphasizing individuals values and goals the japanese ethic values the Success of companies and groups. Instead of seeking Short term profits japanese companies Are More interested in finding out what Long term interests they share. Working in Harmony is the key. A japanese businessman who asked not to be identified by name said a has worked Lor american and european managers and both groups make the same mistakes when they arrive in Japan. Coping in the land of the rising yen they usually tall Inlo Neof two groups he said they Oiler identify too strongly Wilh the Home office and alienate their japanese employees or they become too Japan oriented and ail to provide Tho leadership and guidance the company needs " Sampson said new arrivals have to learn that face saving is important and thai direct communication is often avoided in Japan. Businessmen spend a lot of Lime gelling to knew each other and avoid direct responses to avoid confrontation in Japan you learn thai no is not necessarily no and yes is not necessarily yes he said it you make a mistake and cause someone shame you can earn a mortal enemy Lor life he said. To noted that although Many foreigners known locally As Baijin have moved to Japan in recent years they arc 5l.il relatively new and Many Are stared at. Foreigners especially respected businessmen find this disconcerting. Home offices should realize that Japan is expensive Sampson said. Housing can Cost up to 2 million yen a month s 12.500. Schooling a million yen a year $6,200 per child offices a million yen a month and a business dinner of a Tew drinks and a meal for two can run $500 or 1600 a round of Golf where Many important business contacts Are made a oils about $150 per person. When businessmen become frustrated Takahashi said their self esteem May drop As Well occasionally they Lake it out on their families. She said Tho problems usually appear Attar about sin months. There s a honeymoon phase after the employee arrives at Narilia Airport. He s picked up in a limousine taken around and taken care of. But then the reality of everyday life sets in she said the problems Are magnified because families Don t have support services they have Al Home. Wives who previously could cell relatives Lor help find themselves separated by a vast Ocean or continent prohibitively High phone costs and a time difference of up to 11 hours. Comic books have become Japan s new Media Paga 18 the stars and stripes Nyji Impoco associated Pressw Ith All their advances in High technology the japanese Are the world s greatest readers of comic books. There s a comic Book or Manga As they Are called for everyone. Business executives Leaf unabashedly through erotic Manga on commuter trains housewives lose themselves in Romance Manga Al Home and College students grapple with physics made easy Manga before exams. Having grown up on comic books the japanese never kick the Habil says Manga artist Hideo Shinoda. We no longer speak in terms of a Manga Boom comics have become Japan s new Media said Noburo Nakano of Shu Elsha publishing co. The weekly circulation of its Shonen boy jump the country s most popular comic Magazine has occasionally topped 4 million he said. Alt told More Hart 1,5 billion comic books and magazines were sold there Las year. More paper went into their production than is used for toilet paper notes Manga expert for Dorik Schodl. By comparison comics in the United states where comic Book culture is undergoing a revival had a combined circulation in 1985 of about 150 million. According to Toshiharu Sasaki of the research Institute Lor publications about one third of All books and magazines bought in Japan Are Manga there were More than 3,000 new Manga publications last year alone. More than Lour out of five Junior and senior High school students read Manga Nakano estimates that comics exert As much influence Over them As school Itsell and May outstrip television As a formative Force for the nation s youth it s a visual generation Nakano said. Most magazines run 300 to 600 pages thicker but slightly smaller in length and Width than the san Francisco Telephone directory. In an interview Nakano said school children sunday december 21.1986 graduate from one Type of Manga to the next. When they get interested in swimming they Star to read Manga about swimming. When they decide they want to be lawyers they pick up Manga about  schools have recently begun experimenting with textbooks in comic format including a six volume version of buteo Genji. Manga a Lisl Wall Yamamo to s rendition of this 11 the Century japanese classic by lady Murasaki has already sold 4 million copies. Educational comic Book Are More easily comprehended than text alone says Shinoda because information and concepts Are transmitted More quickly. Japan is a visually oriented society partly because of its writing system based on chinese ideograms and partly because of pervasive television Nakano said. Adult readers too have begun to discover the educational value of Manga and the latest rage has been How to comic books. For businessmen topics Range irom managerial practice to How to give a company parly. Women prefer gourmet cooking or Lor More liberated types divorce Laws. Nakano said. The cover of one How to comic Book for adults understanding Misdemeanour Laws through Manga. Shows a throng of peeping Toms ogling a scantily Clad woman. A caption reads be careful you might be committing one Misdemeanour alter another without even knowing  sex is a familiar theme with the trend toward . Manga Are getting More and More obscene. Even Manga meant Lor kids have sex scenes said cartoonist Masahiro Katayama. Who is Secretary general of the association for Manga artists. Comics Lor women also contain sex scenes but Are usually More veiled and omit the written sound effects said Nakano. Graphic violence la another mainstay of Manga with stories showing beheading torture and ritual suicide. Some social critics have cited the popularity of such Manga As casting doubt on Japan s claim to 100 percent literacy. Others say the contents seem to Belle the general Law abiding nature of japanese society