European Stars And Stripes (Newspaper) - February 7, 1987, Darmstadt, Hesse Saturday february 7, 1987 the stars and stripes Paga 7 sit naked say Spanish ads for Braniff Miami up Braniff airline ads in Miami s Spanish language Media were intended to promote planes with leather seals but an idiomatic translation urges passengers to sit the and have she City s hispanic Community snickering. A Braniff representative however de fended the advertising by countering that some Mia Means have sick minds the ads say sent ado in Cuero which commonly Means sit Cuero also Means leather but to suggest seats of leather the word asic los or seals should be added As in sent ado in Asien tos the Slang use of Cuero is similar to the English us or Hidi " to mean skin. It s hilarious said Tori Zubiz Arcola the presi Dent of Zubi advertising of Miami the Southeast s largest hispanic advertising firm. The whole town is talking about it. Maybe Braniff did it on there is a double Lentendre there s no question about it said blame Decker general sales manager at Miami s Spanish language a Ltd one of the Tele vision stations that runs the and Diego Garrido vice president for marketing and sales for Branit inc. In Dallas said company officials feared a misinterpretation would occur when the Campaign began in Mexico last october. But we Haven t had one complaint he said. You have some sick minds out there in Miami that a their although he headline could be misleading the rest of the and copy clearly explains the reference to leather scats said Enrique Perez advertising director of Miami s Spanish language daily newspaper Diario Las americas which prints the ads. When you write advertising you have to be Brief said Garrido. There s certain licenses you need to Lake. Good educated Spanish families will understand what we re saying the hispanic Campaign which began in the United states on Jan. 7. Was created in House and is valued at $330,000, Garrido said. Other firms have encountered similar problems in translating advertisements into Spanish Zubiz Arcola said. Chevrolet raised eyebrows in Mexico when it introduced the Nova which Means does t go in Spanish. And Tropicana tried to adapt Spanish ads produced for puerto Rico for use in the Mainland United Stales. The ads used he phrase Jugo de in puerto Rico that Means Orange juice but to most american hispanic in Means juice imported from Bradley data apparently taken by burglars san Jose Calif. A for the third time burglars apparently have taken items related to a lawsuit Over alleged defects in the army s amphibious Bradley fighting vehicle. Three videotapes Are missing from the Washington d.c., office of Justice department lawyer Joyce Branda and May have been taken in a burglary Over the Christmas holidays she said in a letter to the . District court in san Francisco this week. However. Phillip Svalya. A lawyer for the Man who hied the suit and supplied the tapes to Branda said he has copies. The suit was filed in september in . Dis Ricl court in san Jose by Henry Boisvenu an cd employ cd of fac corp. In san Jose builder of he Bradley. He contended that fac covered up defects that made the Bradley unsafe during River Crossings. The Bradley is a heavily armed personnel Carrier in widespread use in the United Stales and Europe. Fac manufactures the 25-ton vehicle under a si2 billion Federal contract. The three videotapes were believed to have included pictures of Bradl cys in a Pond on fac property the san Jose Mercury news reported thursday. Boisvenu filed suit under a Federal Law that allowed him 10 act on behalf of he . Government. After an investigation the Justice department decided not to join the suit. Less than two weeks after the suit was filed a burglary was reported at the Cupertino Law office of a Cadette ertl. Who helped prepare Boisvert s suit. An employee said a computer floppy disk used to write he suit was taken along with computers and other equipment. Ertl reported another break in at her Home a few Days later but said nothing to be missing. On Jan. 23, fac officials reported hat army inspection documents about Quality control problems of the Bradley and other military vehicles produced by the company were missing and believed stolen from separate offices of the army and fac in san Jose. Overcrowded Texas prisons shut out new convicts huntsv1lle, Texas a in mates at packed county jails slept on the door As the state s prisons grappled with overcrowding by closing their doors to new convicts for a second straight Day Friday and the second Lime in a month. The population in the nation s second largest corrections system remained above the ceiling set by the legislature in 1983 despite the release of about 120 inmates thursday officials said. As of Midnight wednesday the department s 26 units held 38,523 inmates or 135 Over the limit of 9s percent capacity officials said. Interim prison director James Lynaugh informed All sheriffs of thursday s closing by teletype but Hunt county deputies showed up it the diagnostic Center in Huntsville with four inmates. They were turned away at the Gate. I m full Here said sheriffs la. Neil Dent. Our jail holds 81 and we had 79 this morning not counting the four we sent to jails in Dallas and Tarrant counties two other High population counties issued in mates mattresses so that they could sleep on the floor but officials there and at other sheriffs departments anticipated no imme Diate serious problems. The prison system traditionally does not receive prisoners Over the weekend. Said Dallas county spokesman Jim Ewell if the shutdown continues for two weeks then we arc in the red Harris county s 4.400-inmate jail had scheduled 35 prisoners for delivery to the state thursday. The prison system halted admissions two Days last month after exceeding the ceiling Sei by the legislature. The ceiling was set As a result of a Federal judge s order to Case crowding. For return trip dog went by air not by Boxcar Charlotte . A Jet a Black Labrador who crossed the country in a closed Boxcar to arrive weak and hungry in Oregon flew Home thursday and happily thumped his Tail at the sight of his Young owner. Hey Jet said Amanda Stroup s. Of Waco ., As the dog pawed the door of his pet Carrier Box pushed out and wagged his Tail and licked her face and hands. He looks just like he used to a Little Skinny said Amanda. Jei staggered from a Boxcar in Portland on Jan. 22. More than a month after wandering into the car As it was being unloaded near Waco. The Boxcar arrived in Portland Jan 6, but was t opened for More than two weeks. The dog. Which had lost a fifth of its body weight while locked inside the car has been fed a special High protein Dii a by Volunteer veterinarians in Ore gon. He gained 7 pounds in the two weeks before thurs Day s flight which was donated by Delia air lines. There s certainly no fat on him is there said Amanda s father Roger Stroup. His wife Mclinda Knell with the rest of the family Ted 17, and Kirn 16 to pet the Dag s Jet Black curly hair at Charlotte Douglas International Airport. Hell probably go in our Home tonight said Stroup. Usually he stays prayerful protest actors Kris Martin Sheen and Robert Blake were among 438 anti nuclear Iii Wisla arrested thursday it he Nevada test site after listening to six congressmen Promise to Light Tor an end to nuclear testing. Krisl Offerson lax Ding far left and Shn Een Ter by a prayer us officers Wail to arrest them on tres passing charges. More than 1,000 activists gathered for the Donkin stratum at the test site Gate
