European Stars And Stripes (Newspaper) - March 3, 1987, Darmstadt, Hesse                                The greening of America from lick and stick to Peel off seals today s crossword by Tamara Jones associated press Foft that ssh Green Stamps is in hot Pursuit of the Yuppie Market came As a great i Clio to a 78-year-old Monk in Stock Ortdgo. Mass. It s not that brother alphas Eov Elb the racy roadster the Raccoon coat or other luxury prizes that staid Sperry & Hutchinson co. Is using to lure the yup and coming. What hearkens brother Alphie More than any solid brass executive Yoyo six books is the conversion of pick and stick Green Stamps to Peel off seats. Since the association of Marian helpers began soliciting and cashing in trading Stamps some 103,000 books ago proceeds have bought two pipe organs a Marble statue of St. Francis a jeep and a station Wagon Lor nuns. Now the order to saving up for an elevator Hal would give the elderly and handicapped Access to Ihler shrine. Sometimes for weeks on end. I d be doing nothing but putting Stamps in books said brother Alphie i use a Spray adhesive the twitch to seals May also to Good news for shoppers in fort Lauderdale Ras a s Best customers with 927,107 redemption logged last year. The worst location is Kansas where trading Stamps Are banned under a 1s57 Law. Bui ssh in l expecting everyone to like the changes which include the option of eliminating Stamps and books altogether with a special credit card to tally Girt Points. As Long As there is any demand the old fashioned Stamps will be available said Mary Pollack vice president of marketing for the Madison Avenue company. Peo to want convenience she said but so still has Many. Accounts and Consumers with a great Affinity Tor Lich and Slick. Ninety one years after its first customer traded a Book of Stamps for a wrought Iron lamps his hoping to revive interest in an Industry beleaguered by Busy lives and supermarket coupons that Drain promotional budgets once used for Stamps. After peaking in 1969 with $369 million in sales and More than 100,000 stores nationwide giving Green Stamps the company is Down id 7,500 stores clustered mainly in the Southeast and sales of about $200 Mil Ken. In All nearly 75 million books equal to nearly 90 billion Green Stamps were redeemed last year or seven million gilts with a real value of More than $160 million. Junk drawers purse Bottoms and Traa bags collect Stamps Loo. Eight percent of alls a Stamps Are never redeemed. The issuance rate Hes never changed one stamp per dime spent. It lakes 1,200 Stamps to Jill a Book which can be redeemed for $1.20 Cash with so Chipping in an additional 60 cents per Book for non profit organizations. Our gilts were never out of Slop with Iho Pirnos Pollack said just he method " the Lew old Cata logs the company still has on hand Oiler a consumer s tour of americana from 1940 s Piteo radios to 1980s pocket stereos. In 1933, the thin Orange Catalon offered depression daydreams Lor american homemakers. A single Book of Stamps Back then could buy 16 Silver Teaspoons six Crystal goblets skates a Catcher s Mill an official boy scout Hatchet and knife or an electric Iron that weighed six pounds. In 1937, one Book Cook to traded for a Bird Cage a Daisy air Rifle with telescopic site or a girl scout Pockel knife and Sheath Willa the 1939 Catalon featured a three Book velocipede tricycle with a Saddle of genuine leather. By the 1950s, the country s postwar Prosperity was evident in Cata logs brimming Wilh Kitsch. One Book could fetch a chartreuse Glass Swan bowl or a year s subscription to Reader s digest in 1952. In 195s, two books brought a Cinderella or hop along Cassidy watch. Dinah Shore appeared on the cover of the 1962 Catalon offering her silk Chiffon cocktail dress for 25 books or her 12-Sfcln Mink stole for 150 books. A dozen diapers went for one Book As did the Bible a butter dish and a pair of Ceramic pheasants you could furnish an entire living room Lor 1bt books sofa two chairs two lamps and lamp tables curtains coasters an ashtray a Magazine rack and a fireplace set. The toy Page offered for three books a . Navy dive bomber that promised to drop i Nellura bombs in flight. For years Trie most popular item has been the electric can opener. More than 35,000 of the five