European Stars And Stripes (Newspaper) - March 29, 1987, Darmstadt, Hesse Page 4 the stars and stripes sunday March 29.1987 automakers urged to aim for youth Washington a a Survey of America car buy run habits shows us. A Loo Uken Hind to lose even More ground10 foreign competitors unless they strengthen heir Appeal to younger markets where Domestic sales Are weakest. Imported can have youth and Educa Tion on their Side Jim Schwartz and Jim Stone said in an article scheduled 10 appearing the april Issue of american demographic Magazine. In the big tour u.5. Automakers do no recapture America younger generations they will see their Market share continue a Survey of i s,47i people who bought a 1986 car in november or december of1913 round striking differences Between buyers Ordo Nettic and imported vehicles the authors reported. Imported cart were bought disproportionately by younger Consumers with professional occupations and College degree according to the news Wick sponsored Survey conducted by Mariu marketing research of Toledo Ohio. Domestic car buyers had a median age of 44, compared to 38 for buyers of new european cars and 35 for buyers of new japanese vehicle some 30 percent of the buyer of Domestic cars had College de Grees versus 63 percent of the buyers of european can and 50 percent Dpi hmm who bought japanese can. Then difference Are cause for concerning the . Automobile Industry the authors whole. If talc of Domestic vehicle remain strongest among Consumers who Are older and less affluent the Domestic Industry will find its Market Overall 61 percent of the new car purchased a Domestic car White 34 per cent bought a japanese vehicle and s per cent a european Model. By contrast Domestic car makers claimed 77 percent Orthe Market five years ago and the japanese about 18 percent. The authors also warned thai Domestic car makers Ore in danger of losing the women s Market Bawd on the Survey t findings. While 57 percent of the new car buyer were men Onwu of the youngest buyer those aged 18 to 24 were women who represented 58 percent of inc sales in thai age group at the same time women were less attracted 10 Domestic cars he Survey found. Fifty eight Pyrc Cal of inc women buying anew car purchased Domestic models com pared to 63 percent of Hemen. Because Brand loyalty is usually established Early car makers need 4 Bolt by diet Findl i Heo storm r1sino by turn Toncy 6 destiny by sol Buzun 7 night of the Fox by Wjk he girl a-itbybttphinkina9the panic of b5 by Paul Eromm 1o-ou1 of team to Robin coo�1 1 the Prince of Deb by Puc Wim 13 anywhere hut Here by Mou 3w iit�i13 flight of the intruder by Elt Pulim Drain 14 thereowkrtean08lufifrrj naj a 15-Wltlrlwlndtiyjimnckmll i season on the Brink Tel John of Nuti 2 communion by a Tom svkbtr3 the Fitze Halub and the Kennedy by own Komi Gooowin 4-Fathehhood by u cotey5thefatal Shore by Rahu _ a echoes in the darkness by a intimate partners by of Tiff Strib Betty a quo awakenings Ujj by fwd Waltl dry que ,. 11 boo Newt. Boom Pittoni or. 13-the search for signs of intelligent life in the universe by Juno Wignel Reagan s a Ehica by awry win 1 5-the Recko Nim by dlr id flux tour i men who hate women 4. The women who love them a Sumn f wird and tuft turf in with when rim a not. 3 the rotation Chet do Mirfin Kuhn 4 Webb Teh s my nth new colleo1ate dictionary How to be your own by snort m. Big paperback fiction to the Bourne supremacy by Jotun uxhim3ru. Take Manhattan to junk Krliu 3-Phivate affairs by jodmihiduil4 Joanna s Hus Aano and David s wife by Ehu Mol fat Tiff a my 5 thekan Dmario Stalev Ali gig wooo Al Bysak w w die frwfi7-the Hunt for he october by Tom Muncy 9 to taste the wine by fun a Choli 5 be Down. With uon8 by pm Fox Din word of Honor Bihun dimm ii the Lebanon Becket a a limn bi12 the immigrant a daughter by How Bio ask 13-ihe of mate by Uvyn up weird deep be by guilt Wood i seasons of the heart by can that Wiwi paperback Hon. Fiction general 1 the Tower commission hip Folti Nece Seafin losses by Jenull Ruhh 3 the Road less travelled Dou. Scott pm the Man who mistook his wife for a hat by Ondr Sickl i out on a us bbl shh a mlclbw6 West with the wont it a tilt ill Plum 7-Wist Quy by Ovi How to a of miscellaneous i women who love too much by Robin non Road 2-fit for us adult Chela 4_oarn�lofoooforthouahti Yaj 5 the frugal not Lilly 6 what color is vouch pabachute7 b St Lluu nod Sollum 7 due Fetics Tel l Ron he blvd 1rand Mcnary Road Atlas mud 5bim, Conwi. M in whle u y oin Onrod u m Katy Vanani a Martyn Damn of nil on Niue Maui to Yamdi it
