European Stars And Stripes (Newspaper) - April 8, 1987, Darmstadt, Hesse                                Page is the stars and stripes wednesday. April 8.1967 columns today s crossword bus chessmen have image problem Brand Rooney american businessmen spend half heir time dialling the Virtues of Competition and he other hair trying to eliminate it. Actually making something is just a sideline for Many big american corporations these Days. They be letting the japanese actually make things while they spend Oil  for ways to Lake each other Over. The japanese Are making the product All american companies Are making is Money. The Stock Marl Melbal an All time High partly because so much japanese Money is being put into it Japan is Busy buying America while american companies Ouy each other. The product is often no Mote than a necessary Little inconvenience. There an even companies that spend More on advertising and packaging than on the product itself. People on the Board of directors put up with having to make something while they arrange another takeover of a smaller company. Money is All hat matters. Many executives running big companies Don t know anything about the product their company makes. They worked their Way up from Salesman to sales manager to vice president in charge of marketing and finally to presi Dent and chairman of Floc Board All they know now to do Issel so at that Point they sell the company. The Chrysler corporation has just offered to buy american motors for $1,5 billion. That will leave three where there used to be a dozen car makers in the United slates. American motors is already owned by the French. Some american motor. All three television network Abc lbs and Abc have been sold recently to corporation whose inter est is not broadcasting but Money. Abc was bought by be a corporation which has been buying and telling companies and firing employees at a record rate. Lbs a profitable company has just fired several Hundred news people to increase profits. Heretofore at lbs news was thought of As a moral Enterprise lint and a business Enterprise second. Does anyone think Rifae broadcasts will improve under those conditions recently i was invited to someone s Home for dinner and one or the other guests was James Burke the chairman of Johnson and Johnson. Johnson and Johnson is a reliable old company with an excellent reputation. It came through its terrible tylenol times because it behaved openly and responsibly. It had Faith that the Public would come Back to a Good product like tylenol and it has. Jim Burke is upset because he says America business men Are always shown As the bad Guys on television and in the movies. He s Irving to organize executives to put pressure on television and motion picture producers to make big businessmen the heroes once in a while. If Alt businessmen were As Good As Jim Burke businessmen might be portrayed As Good Guys and played in the mov ies by Sylvester Stallone or Robert Bedford. Phone flirting hazardous to health blah Buchwald my favorite at to advertisement shows a Gray haired Man and woman head to head. The copy reads flirt with her again. Call the . She was your childhood sweetheart. The girl you always planned to marry. And even though so much his happened since you left London since you left her Side you still carry a Torch for her. Why not give her Bacall and Tel there i came into the Dalinsky House and Marian was throwing Ketchup bottles at Harry. What s up tasked. Marian said he just called his childhood Sweet heart in London i can t believe it Harry. I did t know you had a childhood sweetheart in  "1 met her once at a pub Harry said. "1 would t recognize her if i saw her  did you Lei her on the phone that she was the girl you planned to Many you have to Tell women something like that to make them feel  Marian threw ajar a Mustard at Harry. Harry what on Earth Are you doing calling you child hoodsweelhearlafterbentgmairiedjbr4tyeanr u was leading an advertisement in this Magazine and it said you could cat be Art of your dreams for 64 cents. I figured i owed Mathilda can. There s nothing Between us anymore except a lot of wonderful memories the sugar bowl came sailing across the room. Why did t you marry Mathilda if she was such a Good childhood sweetheart Marian shouted at Harry. She was t my Type. Served me Lea Day and night until my stomach swelled up. She might have had the looks but she repeated herself a lot hold it i said As Marian was about to Spear Harry Wilh a floor lamp. I want to know what Mathilda said when you got her on the  Harry said i told her it was her childhood Sweet heart calling and she said hello Fred " English Giri never get their men s first names right then Harry continued i told her that i still carry a lurch for her that must have pleased her 1 said. I m not sure because Marian took the Palm tree out of the planter and shoved it Down my pants ii sounds As if Marian did t appreciate the at to advertisement the phone company Hasa nerve to suggest that happily married husbands Call their childhood sweethearts and Lei them they re still carrying a Torch for than Marian said. I said the phone company has been doing some weird things lately. I would t be surprised if they ran an and suggesting that divorced people can their sex spouses up and Yeh at each other. Did the Call Cost you a lot it Cost me More than you think. Marian got on the line and told Mathilda what she had missed for the last 47 years. 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