European Stars And Stripes (Newspaper) - July 10, 1987, Darmstadt, Hesse                                Nat every one knows How to enjoy Leisure time. Fore tee professional consultants teach people How to have Tan. Teaching people How to relax the business of Leisure by Kate Callen United press internationals sailors do it retirees do it. Corporate presidents do it. And you do. Too. Lor something like 43 hours a week. People or at least americans spend More than Ono third of their waking hours in the Pursuit of Leisure. Many eel they Don 1 get enough Leisure time but a lot of Loans. Especially in the recreational swirl around los Angeles have trouble deciding just what to do with All that free time. And mat s where Bruce Moi Enouse comes in. Morehouse has the kind of Job College students dream about he no Leisure should be a cakewalk i can just hear it you a on t believe what they re doing in Cali Lomia now they re paying people to Tell them How to have fun. " he Deadpan. But Leisure is serious business As evidenced by the u s Navy s request that Moi Ehouse dra up a game plan of Leisure Ach Villios for personnel at the Long Beulh naval base the Uei Crl Hospital in Palm a pings also has Enli torn his services Lor drug dependent teenagers and obese patients recuperating from Bubble Mir Ojni surgery and corporations hire of or Houie to set up Page 16 the stars and stripes recreation programs for harried executives and pre retire men planning seminars for senior employees. The Leisure company has been making a Pilch to thai general Public with local radio ads featuring the immortal sow Hadaya Wanna do tonight line irom the Oscar winning film Marly. Since the ads began running nearly 200 people have mailed in $39.95 for a computerized Leisure profile and six recommended activities. Why does free time pose such a dilemma Moi Eliouse believes the work ethic which he says has been carried to extremes in our society puts pressure on people to Excel at everything even play he also thinks the Cornucopia of available Leisure activities the Leisure company s inventory lists 150 has become an overabundance of riches people tend to stack up their Leisure Lime i m going to play Tennis from 2 to 3, Ihen til Shower and moot a Friend Al 4, " he says. No one seems to be Able to just relax the physical illness Boom has further complicated the Leisure Pic Luie because people now feel compelled of spend much of their free Lime getting in shape says Harriet Svirsky Morehouse s associate. You say to yourself. I live in Southern California so i have to be physically lit and look Good but what if you Don i like aerobics ii you Don l like aerobics you might need an activity with to e of a risk taking component or less of a competent component More House has turned Leisure into a science of sorts like a chemist he has broken Down each of 150 activities ranging from air plane la Yinru to yoga into five component. Mental. 5ooat, competent  Ana or k taking which Aiu the building blocks of Inch Friday. July 10, 1987 client s Leisure profile this in t a computer dating service or a program mat says hey we think you la like Tai Chi " he says. This is based on solid research Morehouse began by distributing a 40-item questionnaire to enthusiasts in each of the 150 Aci Vilies. Their descriptions of whal they enjoyed about their sport or Hobby were compiled Lor a profile of each activity. New clients fill out the same questionnaire and Morehouse selects six activities that closely Malch their profiles. Mark Jason Morehouse s partner reports that Many people come away Wilh a Whoie new definition of Leisure. We had a racquetball player and a golfer who were both playing their games like crazy real Type a behaviour and they just weren t satisfied he recalls. So we recommended a couple of fairly passive hobbies for each Guy to Calm them Down and their mental health really  the founders of the Leisure company agree that then business could Only have sprung up in Southern California this seems to be the Center of new trends and fads says Mote House but they in Mac the idea will catch on elsewhere if things go according to plan Well establish a service in England says Jason to could take this anyplace in the  and. To keep their inventory fresh. The consultants Are dutifully scoping out local beaches and Parks to spot new Lun things to do u or Chouse thinks he May have found the Leisure company s i5iai uni Vii disc Goll. A Lawn game placed Wilh Frisboe and hoops is Cal hmm on now. Fit a polls hundreds of people have been playing disc Golf  cuff Tai i Fil to seen some disc too Luil. Bin i if rid i too  l