European Stars And Stripes (Newspaper) - December 20, 1987, Darmstadt, Hesse                                The american tire am Home is e place to which a Penon i Praud to invt to Tomulty or we ids according to a  idea dream Home by Patricia Mccormack United press International the 1987 american dream House is Aih Rowback to the 1950s three bedrooms inthe suburbs with a Greal View and swimming Pool and close to shopping schools recreation and work said e Survey released recently. Those basics and no opulent trappings were among Marks of the Ideal dream Home cited by More than Hall of 1.200 College educated people surveyed lot the pier 1 study of the american Home conducted by Louis hams and associates. Other la orites. Cited by less than half were a House in a Small town a farmhouse a simple inexpensive roof Over your head an attached townhouse in the suburbs. Among the Leas popular picks were attached townhouse or Row House in the City. 8 percent and a cily apartment. 4 Porcell the key Mark Olmo dream Home cled by 99 percent was that if would to a place to which a person is proud to invite family or friends with the change in the traditional american family unit the completed postwar development of map suburban areas and the rediscovery and revaluation of the inner City one might think America s suburban dream had changed said Clark a. Johnson president and chief executive officer of pier 1 imports based in fort Worth Tenas. It simply is not so for College graduates. Furthermore there is a Strong preference Lor suburban lifestyles on the Par of nearly everyone in this  Home trimming that broadcast affluence arc not High on the College graduates want list the Survey showed. Tennis courts a greenhouse and Central air conditioning Lor example Drew less than 2 percent of the Survey group s interest. A Home 93 percent agreed is a Haven from the outside world thai has become More Complex and loss controllable. The median age of those surveyed is 39. Median household income $44.000. Seventy percent Are Mamed and Over Ikee quarters own their primary residence median value of $105,000 other highlights of the Survey which has a margin of Orr of of three percentage Points plus or minus 81 percent characterize the main living areas of their Home As casual. Early american Wicker and Antiques Are the most prevalent and popular decor Ahng styles preferred by around 35 percent Are More highly stylized and formal furnishings such As modern High tech classic european and exotic designs 72 percent own upscale versions of Homes in which they grew up nearly four in 10 think their Home is the Best invest men they be Ever made the average has appreciated 49 percent since it was purchased 70 percent carry a mortgage and 64 percent of this group say they Aro spending the right amount on mortgage payments. Dollar s decline makes . Goods a better buy abroad by Kennet Jautz associated press German automobile Salesman Helmut Becker says he could hardly sell an american cars two years ago but with the fall of the . Dollar he has sold 115 an expects to sell twice that Many in 1988. Foi several North Carolina furniture companies the Dollar s toss in value Means Isles. Chairs and bedroom suites Are no longed out of the lucrative West German Market the cheaper Dollar is making american goods More competitive in West Germany and in other countries and the trend is expected to continue. But it has Yello bring any major increase in  imports Hal would have a Olanle Impact on the american Trade deficit which is often cited As a reason Lor me Wall Streel Slock declines in october and november nevertheless Auto Salesman Becker who operates in dus Eldora says the lowo.1 Dollar Means some of hts american models Are  Alii Active to the West German s Iho Dollar s fall has Hart a big Impact on us. He said it in j Good hmm Lor  products Here a Che Rolel Caprice Fth Al coir for 60.000 Mark s s3 000 ill current Exchange rates in 1notv is now priced in 49 000 i rvs $28 0001. The d. E. V said Efker said he previously Coitt not even show a is Jim Der Pontac firebird because too Many similar   gris  ii less pensive he s now Selling fire buds Lur 3� 000 Marks $21,000 some 300 re Sun firms have made inquiries about suits to Wesl Germany in recent months according to the state s Node representatives in Frankum the  Dollar 15 making our Job easier Hal 5 Lor sure said Marcya too Hoy of North Carolina s european Export promotion office in Dusseldorf Overall american exports to West Germany Rose 13,4 percent during the first nine months of 1987 compared Wilh the same period last year according  embassy figures. The biggest Rise was in heavy machinery and other of Apical goods the lowest in consumer products. Thai s a healthy increase but not As big a one As could be expected for goods thai Are theoretically 50 percent cheaper. The United states exported nearly $85 billion Worth of goods lowest Germany Between january and september of 1987. Compared with about $7,4 when during the same period in 1986, according to John Fogarasi. Assistant commercial attache at the . Embassy in Bonn. He said big Tichet hems accounted Lor most of i hat increase particularly computers and other data processing machines. Some s544 million Worth of such items was sold during the first nine months of 1986, compared with 1665 million Worth Sulci in the same period this year. Passenger aircraft sales also Rose Over the two periods up from $184 million Worth in 1986 to $257 million in 1987 the  Dollar has fallen from a 1985 High of around 3 4 Marks Tor one Dollar to As Low As 1 62 Marks in december potentially halving the Mark Price of some american goods while that makes ii Easice Toi american businessmen to sell abroad it does nol guarantee Success in West Germany since Many american products were priced out of the German Market Lor so Long it is hard to get Back in Here said Paul Wagner the director of Iowa s eap Orl promotion Ollice in Frankfurt. They have to to very inno Kalivo or very cheap to get attention there s been an increase in american business coming in Here bul nol As big on increase As one  officials emphasize a imports of All types of american goods have risen from pasta to Petrochic Micots we re seeing an across the Board  said the u 3 embassy s Fogarasi. But figures show that Amon can traders Are doing Best with machinery computers act computer software sophisticated electronics. Specially chemicals and Charme Licals and aeronautics Many american consumer goods remain unpopular with Wool germans particularly  fashions and household items germans Don t buy american shoes no matter How cheap they Are said Wolfgang Sierski a director of the German retailers foreign Trade association. 1 Fiey buy italian shoes. As tar As retailers Are concerned american Lastes Are on the whole nol suitable Lor european buyers go to any of our stores do you Sec american goods no of course not loss Man 1 percent of the consumer goods sold in West German stores Aro american made according to the retailers association statistics but  officials Nole that consumer goods Are Only a Small component of Overall 1 s Trade you sell just one �100.000 piece of sophisticated medical testing equipment and that s a lot of italian shoos said Thomas Lee Boam. A Trade expert at Trie  consulate in Franklund it s the kinds Al things you Don t set every Day that Mil make the Dill rence in our Trade picture people Don i trunk of smart valves and electronic measuring equipment every Day bul those Are the things that make a Ditle rence " Pago 16 the stars and stripes sunday december 20, 1987