European Stars And Stripes (Newspaper) - March 5, 1988, Darmstadt, Hesse Laura Martinez herring was Mist Saor i ses. Dimples Dows by Lisa Belkin new York times n a Brownstone Pollica in the Center Ole paso. Te35, land to Tiara cardboard women in evening gowns. The life cured Cut oils of Laura Martinez herring. Chrisly Fichtner and Michelle Royer in the Ollices fit Guyion associates Are symbols of a dynasty. Guy Rex owned by Richard Guy. Son Square Garden corp. Which is. In turn owned by Gull 4 Western it was founded in 1951. By swimsuit maker Salahna. Alter the miss America pageant refused to lol the company use pictures of Cor lesbian is in its advertising you can t even talk about the two pageants in the same sentence Oaid Leonard Horn president of the miss America i genl the miss Usa pageant is out to make Money All we want o do is have enough Money to in pc the program put on the pageant and a the the miss Amanca pageant is one approach said George b Lonchar president of miss universe inc. Ours is a newer approach " indeed. Miss universe inc. Reportedly nets More than is million just from is Braa Casl of he mus Usa pageant. We do not give scholarships we give Cash Honchar said. We Are a for profit behind this for profit operation Are state level franchises like Guy Rex Small businesses whose Job in to find the contestants vying to be miss Usa. Guy Rex won the miss Usa title again last tuesday with Courtney Gibbs of fort Worth. It s like any other business wants to say we re the ,1 Beer we re the no. T car Well we re the to. 1 Beauty pageant organization Guy said. Competitors seem to agree they re marvelous showmen i do my Best but i can t do what they do said Marilyn Scitz disc actor of the miss new York and miss new Jersey pageants Lor miss Usa. At last year s National pageant she said the Guy Rex mystique was so Strong that she Good Humoured by told miss Texas Michelle Royer you Don t even have to show up on pageant nigh you can just throw your Sash on the stage and they can Crown Why is Guy Rex so successful some say it is the Money Guy Rex spends on its soms say it is Iho time which is almost the same thing the Helly stale level prize package allows the stats Winner to quit her Job and prepare Lull time Tor the National pageant. Selz suggests that Texas itself could be a Factor. Pageants Are bigger in the Rural states. The Way out for a Young woman there is visibility and the Way to get visibility is a she said. But the two men of Guy Rex say it is their philosophy. The Pagan is a Job interview and the judges Are looking for the person who can do the Best Job we train the girl so she s ready Lor the Job Guy said. We try to work with the girls so they Don t fall into what John 6. Public thinks Olas a Beauly Queen said Holt we Don t want a chirpy voice and a plasm so on the other hand in defending the use of the word girls to describe women in their 20s, Guy said that this is not b woman s thing a woman could t put up with Guy and Holt both former Arthur Murray dance instructors formed Guy Rex 24 years ago when they were designing Parade floats Tor Al peso s thanksgiving Day Sun bowl Parade and designing Una bathed t7w mar my Usa Christmas decorations for downtown Banks. In 1971, they took Over the miss Texas franchise o the Misa America contest but wore dismissed Lour years later Over what Holt described As creative differences Guy Rex got the Job of Texas director for the miss 1 pageant that same year to replace the previous director who created a scandal by collecting enter fees and failing to hold a pageant according to Guy the company has since added live other pageant its roster the local miss Elpaso and miss san Anton contests miss Texas teen Usa and most recently miss Calil Ornu Usa and miss California Tsen Usa. The company also runs a workshop that design to Mal Wear Lor local socialites and non Guy Rex Beau contestants and an Elpaso mexican restaurant purchased with pageant profits. When the books Are totalled. Guy Rex is easily Able to pay its $10,000 Mon operating expenses. The two men share a Spanish slate Home and Wor two buildings net door that arc papered with photo contestants wearing bathing suits evening gowns a spandex Cowboy outfits halt s dog a shaggy made and Guy s White Turtle Dove live on the premises. The Beauty pageant business is not the Way to g Rich said Holt you have to expect to loss Money i the first couple of still. Guy Rex says in showed a profit of $12.000 jus the statewide miss Texas Usa telecast last year a profit of j14,000 on the miss Elpaso conical a televised. But the country s most lucrative local pageant and a profit of $4.000 on the stale level my teen Texas Usa contest. These numbers Are All the More striking when compared to those of the Cal Ilonia contest which it Lavoy typical o a slate franchise and similar to Lite situation of the Texas contest when Guy Rex first Loo Over. The miss California Usa pageant showed a net income of Only $2,300 last year miss California teen Usa lost $22,000. According to Guyra. Advertisers $6.000 a minute for the televised Cali Lorna pageant. The Texas pageant can charge $21,000 a Minuta. Page 14 the stars and stripes saturday
