European Stars And Stripes (Newspaper) - March 15, 1988, Darmstadt, Hesse                                To your health to networks say no to condoms by skip wollen8erg associated press condom makers have been unable logo to networks to sell them advertising time despite Sho spread of aids bul Tiey have found business can be Good oven without the Cost of a us nationwide Campaign. Retail condom Sains Rose by nearly a i hid to abau1. S2qo million in 1987. Industry Al Licals estimate sales had been rising at 2 single digit Rale in each of i he previous live year s in the United slates the Ravior television networks have not changed then position but other Media outlets Hal once refused contraceptive ado arc now accepting condom ads if icy stress their Rolu in preventing the spread of aids and other sexually transmitted diseases. We changed our position because the climate had  said Lou Slovinsky a spokesman Tor time inc which publishes time people and sports a Julia led. It was Mote acceptable to talk about condoms Given the Clear and present danger thai venereal diseases Aie presenting  us condom makers have developed advertising that to Cusco on disease prevention but some magazines and local broadcast stations who accept the ads said there actually has t been much demand. Industry insiders said lha 1987 increase occurred even though Only about s5 million was spent on advertising. The manufacturers said a major reason Lor the sales gains has been the intense Media coverage of acquired immune deficiency synd orc Public health exports including surgeon general c. Everett Koop have repeatedly filed condoms is one Way to prevent the spread of the deadly virus which can be transmitted during sexual Intercourse and is blamed Tor More than 29.boo deals in the United slates. As condoms became a More he Quant Lopic of everyday conversation the condom makers gained now sales outlets such As grocery stares and More prominent store displays. They have also designed More attractive packaging Koop first Drew attention to condoms in the la lol 1986 when to said the devices offer the Best Protection against infection right now barring  a year ago. Koop made an Issue of the networks rely sol to sell time for contraceptive advertising when to said he favored running condom ads As part of lha Light against aids. Condom makers maintain Tiey should have the right to buy time for the ads bul Lay Aren t pushing it. One condom manufacturer Ansell americas the tin Lon Falls . Based unit of lha australian firm Ansell International ltd., quoted Koop in print and broadcast ads. Ads Lor its lifestyles Brand showed a woman who said i enjoy sex but i m not ready 1o die for  other makers also developed ads. Ramses was pitched As the Lake care condom in an and that showed a College Slud enl getting a packet in the mail from his father. Mentor ads used a photo of a woman who was quoted As saying. I never thought i d buy a condom Eugene freed at Ansol americas estimated the 1987 retail Market Lor condoms no about $300 million up about a i mud and other Industry observers and officials generally agreed a k Klein vice president of marketing for Carter Wallace in the now York based concern Hal makes trojans the leading Brand said that Only about �5 million was spent Industry wide on advertising Nancy pushed a spokeswoman Lor Xyz to in Detroit said Calls ran 2-to-1 against condom ads before the station ran isl isl one in january 1087 but she added each Day we ran the spot opinion became More  the and Tan Early last year on Wrev in Indianapolis without triggering any no alive reaction from viewers station manager John prof lilt said. But both stations reported Hal no condom maker has asked them or air lne since they ran the initial ads. The networks said a significant portion of their audiences May object to the ads on religious or moral grounds and that he Issue is covered extensively in news shows and in Public service ads. You can t separate the moral Issue from the health Issue when in comes to a condom and we Are serving a variety of audiences Oul  said Dom Glore a spokesman Lor the Abc television network Hasbun rate. Children onp6r17 medical help for the Rural poor by Christopher Sullivan associated press being poor and isolated inthe country can be  and High blood pressure can be controlled and even certain kinds o cancer Are curable. And yet or. Dennis Adams sees patients time and again whose cases Are too far advanced by the Lime they visit the Liny clinic where he works. They die of curable  to says. Sometimes the reason the get no preventive Cara is ignorance. More often Pride keeps the Rural poor away they know they can t pay. Sometimes in s just lha Lack of a ride. People Don t decide to gel sick on lha Day Hal Iho bus is coming through said Adams who was raised in a new York housing project and followed what he describes As a missionary calling when he moved to a Rural Lown half an hour South of Jackson miss., nearly 12 years ago the clinic charge As Lille As s5 Lor an office visit no charge Lor those who can Alford nothing and relies partly on samples provided by drug companies partly on sympathetic pharmacists to ensure Hal patients get Medicine. I Sparl of Ifie Monde has ministries a collection of Church affiliated projects ranging from literacy training to medical help that Are based in prefab and Brick buildings in an old Erciso logo then part of Lawn. Scrounge dogs roam past junk cars and Little Shotgun houses Ullh sagging porches and siding coming Oil. Freehand signs on the Road leading into Mendenhall advertise boiled peanuts and Sweet Polales $8.50 a  most of Adams patients Ara Black irks himself. The clinic s f Ivo doctors see about 500 people a month. Around the nation Aboul 125 Rural general hospitals have closed since 1980, according to the economic research firm mud inc. Of Chapel Hill . And in the Rural South the number of doctors per 100.000 residents was about 77 in i960. Less than half the National average. Adams 38, described a 40-year-old Man isolated until recently from medical care because he lives 25 Miles from the clinic and has no Way la travel. He s basically shot tils kidneys  Adams said adding thai the patient is dying of 8 disease thai might have been controlled. Abdul 2 million Rural families across the country have neither a car nor a truck according to the Washington based advocacy group Rural coalition which says dial a Rido services available in some areas do not compensate. Adams Lold of asthmatic children whose condition is worsened by rain coming through their roots. He blamed bad diets of cheap High cholesterol Lood for other problems. You can Only modify your die so much if you have so much limited income Adams said. Poor Rural children their families lacking refrigerators to keep fruits and Vega tables and their Homes lying far from supermarkets offering dash produce at competitive prices Are often deficient in such nutritional basics As vitamins a and c. Zinc and Iron according to a study released recently by the Washington health policy organization Public voice. Manl mortality and to birth weight rates Ara 50 percent higher in poor Rural counties than in the Resl of the country the study said adding that nutrition related illnesses that go unchecked include chronic intestinal parasite info Slation. You can t get depressed Adams said As he Rose to meet his first patients of the morning already crowding the waiting room. You do what you can do. I think i m supposed to do my Little pan but i can t be depressed by what i can t  tuesday March 15, 1989 the stars and stripes Page 17