European Stars And Stripes (Newspaper) - March 28, 1988, Darmstadt, Hesse                                She is cooking " Fola said i have a Little trouble with thai maybe it s just bask guilt ii so. It is nil shared by most run i i Hank most men feel a certain superiority because Hoy arc generally a ones in most marriages earning the higher income Folia said. There s a class distinction even in marriages this Alli Tuda is Pope lulled by women who feel that household chores arc their Turl and inc basis of their identity said plock. A result is that women have been adding Iota instead of shedding them the idea of the superwoman who can do in All put s pressure on them to Lake on additional  said Lynn Kahle. An associate professor of marketing at the University of Oregon in Eugene. You know How in a new relationship you give and you give said Marie Benedict a 35-year-old Tionel concierge from la Cosla calif., who is in inc midst of a divorce. You try to be a superwoman. I worried and i did everything. My husband did nothing " Benedict said Iho inequity of Iho relationship was not the main reason she was gelling a divorce but in was one of the reasons in the next relationship i will be  she said. I will Tell him tight up from i Don t do housework. I  Leas drastic solutions or most women Are ways to get the work clone More quickly. Time savers include appliances Lika the microwave oven. Among those in the Survey Wilh household incomes of �35.000 or More. 81 percent had a microwave oven As against 60 percent of those who earn less. In Tho Survey Sample 62 percent of the respondents had household incomes under $35,000. Bui despite Iha lessons offered by manufacturers and cookbooks most microwave oven owners 64 percent said they use the oven for warming not cooking. Only 31 percent said they use in 1o Cook 17 percent said they use Illo defrost food. Another method for conserving time is to spend less of it cooking. Ten years ago gelling the evening meal on the Lable in 30 minutes was a minor Miracle. Today. 20 percent of those in the Survey who had cooked dinner said in took them no More than 15 minutes 29 percent said it took them 15 i nulls to Hall an hour 28 percent said they prepared the meal in 30 minute to an hour. Only 11 percent said in took More Han an hour. No Slali Lical differences were Lound among varying income groups. Few households chose to eat diner Oul. Probably because of the Cost. In the times Survey 78 percent of the a who said they had Ealen dinner the night before said they had i eaten ii at Home. People 18 to �9 wore least Likely to say they had Ealen Al Homo but even in this group 73 percent Sake they had. Respondents Over age 64 were most Likely to have Ealen at Home 83 percent said they had. Despite the fragmentation of the american family and the sense that except Lor special occasions few people eat Wilh their families a majority of those surveyed. 71 percent said they had eaten dinner Wilh All or some of the people with whom they live. Nine percent More said they lived alone. When ii comes to choosing what to Cook for dinner Price seems to be a More important consideration than convenience especially among the women surveyed but then women Are usually the ones who Deal Wilh the1 household budget. Sixty percent of the women interviewed who shopped Lor their families said Park be was a More important Factor in choosing a product than ease of Pepa Alioa among men 49 percent of those who shopped said they chose on the basis of Price rather than convenience. Slightly less than a Quarto of All shoppers said they bought on the basis of convenience. Hot surprisingly the More affluent shoppers Hose with annual incomes Over $35,000 were More Likely to consider convenience than those with incomes under $12,500 45 percent of the upper income people said they chose foods based on Price As against 63 percent of those who earned loss. Few people in the Survey chose dozen meals however. Just 4 percent of those who had eaten dinner said they had Ealen a Frozen comic Mically prepared entree. Of Tho 9 percent who said the dinner they ate Al Home had been prepared elsewhere alternatives to Frozen food had obviously been chosen restaurant carryout food fast foods or freshly prepared foods from supermarkets and specially shops. People Are tired of being gouged said Popcorn trying to reconcile people s avowed cos consciousness Wilh their Lacko time. They Are tired of paying Lor packaging. They Ara seeing through inc hype and so they say. Maybe i la Cul the Carrot  March 28,1988 food Eames to the customer in America be it Tiomno Titt Ivond Ploxa or gourmet meals. Hon a Burger King express Wagon on the Campus Al the University of Florida in Miami. A fight for share of stomach7 associated press of tied Drivers in refrigerated vans arc Rushing Primo rib and triple layer Carrot cake to upscale Homes in Minneapolis to test Tho Waler Lor Homo delivered gourmet meals in an Industry dominated by pizza. The Cro Alion of the order  an experimental division of Lood giant general Mills inc., was spurred by some compelling demographics Industry analysts say. The secretive test targets affluent singles and professional couples. What we re seeing is the beginning of an escalating delivery War not just with pizza but with All kinds of Home delivered food said Charlie Henderson vice president of marketing Lor godfather s pizza an Omaha  division of Pillsbury no. People Are time Short and  said Henderson whose company is shrinking sit Down areas in us new restaurants and mobilizing larger Road forces. They Don t want to eat out. They re More than willing to pay to have it brought to their houses and i Don t see in  the explosion of convenience Lood in All its Frozen and Home delivered variations in the United Stales can be traced to two Lale bos Phenomena said Stephen Carnes. Managing director of research for the brokerage firm of Piper Jaffray & Hopwood. Carnes said his company s research shows 65 percent of . Homes now have microwave ovens and 55 per cell of ail married women work. Households typically Are Short on Lime for cooking and Long on Money to pay others to do it. But restaurants have shortcomings As an alternative to Kitchen toil Henderson and others note. Costs can be High and there s usually a Wail. Moreover food Industry analysis say thai in an age of a lbs staying at Homo cocooning As it s been dubbed is becoming an end in i sell. Grocery stores around Iho country have scurried to meet the demand with wider olt rings of prepared and Semi prepared dinners. The choices Range from Macaroni and cheese on the Low end to London Broil and Rattlesnake Al the top. Even a drive to the grocery store can sometime be too strenuous for the work weary said Peter fallow. President of the new York Market research company brain Reserve inc. The goal is delivering a Nice dinner to them the Challenge is overcoming High cos i and logistics Domino s pizza has done in. Now All you Vegol to do is get veal Marsala there and you be got in fallow said. The need is there. Nobody has Lui led it  a general Mills spokesman would not discuss the order inn venture citing compel Ilive factors. Local analysis say it has been under Way Lor roughly six months. Industry watchers describe Ilas a logical Slep Lor general Mills which also owns the red a coslor York s and Olive Garden restaurant chains. Based in Golden Valley a minnea polio suburb the company also has takeout experience. It recently sold its Chain of Leann Chin s chinese restaurants which offered both sit Down and eat Al homa meals order inn menus being dropped of at twin Cilious Homes in recent months Promise free delivery usually in less than 20 i nulls. Both lunches and dinners Are available seven Days a week. The menu offers four selections in the Appe Lizars and salad Section including chilled shrimp and Popcorn Chicken. Two sandwiches Are available and five entrees ranging from $5.75 for lasagna to �10.95 Lor prime rib. White Cho Colne macadamia nut cheesecake highlights the three dessert choices. The menus include detailed instructions on reheating in a microwave or oven and a questionnaire asking Whai was ordered and How the Lood and service ranked. No verdict is in sight on the order inn. But experts say general Mills seems to have the Viohl idea. I Don t think there s any question there will be More to follow said Craig Carver senior vice president of Iho Minneapolis brokerage pm of Dain Bosworth. A chief obstacle to Success is keeping costs under control. With pizza for example gasoline Drivers insurance and other costs Lake a $3 to s4 slice Oul of a do pizza godfather s Henderson says. An extra hurdle Tor order inn is the daily Gamble on How Many orders will be placed Lor each Ilam. Lei lovers must be disposed of at Day s end. General Mills spokesman Craig Shulstad confirmed whatever the future of the Experiment Industry watchers predict Iran scratch cooking will become Ever More a recreational weekend pastime. Restaurants they say should beware. It s really a tight Lor share of stomach Carver said the stars and stripes Page 1 5