European Stars And Stripes (Newspaper) - April 1, 1988, Darmstadt, Hesse                                By Randolph e. Schmid associated press consumer interest in Lood labels is growing in the United Stales. So is their frustration at whal they see. According to consumer polling done by a Newsheller aimed at marketers. An aging and dieting population is concerned about toxic substances watching out Lor fats and sodium and increasingly Irusle rated by Small print reports Mona Doyle in the shopper report she says in the March edition of her Newsheller that Consumers Are becoming increasingly Irr Ilalee by labels that seem to be written in a foreign language. They Aie Rusl rated the last that sugar hides behind a lot of different names and whenever a product lists unintelligible ingredients. They Are frustrated by Iho Many meanings of Lile which Range from Low Salt Lolow fal or Tow sugar " she whole. Doyle who surveys it panel of 3,500 shoppers regularly and reports on their preferences and irritations Lor her Philadelphia based newsletter says Many Consumers would like explanations of food terms in Layman s words or perhaps even a Layman s ingredient statement. Alongside the technical list. Mott foods do Lisl their ingredients on his Label and the food and Diug administration requires that hating to use what it considers their common and Uoung  in addition under Federal rules ingredient hols have to show the ingredient present in the largest amount by weight first followed by other Inge Dinels