European Stars And Stripes (Newspaper) - October 26, 1988, Darmstadt, Hesse .m.l.1.-i. .1ij.ju.ji. Barin your soles Good looks naturally associated press a Nita Roddick of Lilly Champion England founder and managing director of Bod shop International is Prool that ii can Bodone. The 1960s Flower child has shown Hal you can create in the 1980s a business in her Case a manufacturer and retailer of natural cosmetics Hal is hugely successful and cares about people and the environment at the same time. We May seem 1o be slightly Flaky. People May be curious about what to do. But in 20 years Lime whal we Are doing is going to be the Norm says the 45-year-old entrepreneur. Roddick started out in 1976 Wilh a. Linie shop in the Seaside Lown of Brighton in Southeast England. Today her company boasts 317 franchises Al Over the world 14 stores of its own and sales that Are expected to lop $68 million this year. This summer body shop launched its first shop in the United slates a franchise in new York City. The body shop approach is Roddick company adheres to a Long list of scruples. It uses natural vegetable not animal ingredients. Ii does not test its products on animals or buy irom suppliers who do. It offers a refill service in its shops to Cut Down on Wasle it recycles its own waste and it uses recycled paper wherever possible body shop seeks to buy its ingredients and create jobs in Britain and the third world and it has pledged to plow 25 percent of a new soap factory s profits Back Anita Roddick founder of body shop International. Into the Glasgow Community where it is located. Besides launching myriad Community projects 11 uses its stores As a Lorum Tor educating people about issues ranging irom saving whates to saving the Ozone layer. It s that constant looking for a belter Way that gives our company its morale and sense of purpose said Roddick said who is passionate Wilh a hard Edge. When she talks her face is alternately wide open and closed. Short and highly energetic she has a Shock of shoulder length Brunette hair and usually wears jeans and sneakers 1o work she is breaking the rules not just in business but in the cosmetics Industry in particular. Roddick travels around the world three months a year observing women perform their ablutions to gel ideas for products which simply cleanse polish and protect the hair and skin. A s constantly looking using me past As a prologue seeing whal can be done she said. Not All her travels Are fruitful however. She discovered that some japanese women rut crushed Nightingale droppings onto their skin to Whiten Haven t been Able to do anything with she laughed. The company says it does 1 hype or advertise its products. Beauty and rejuvenating Aron t in us vocabulary. Yanit Gosch staff writer Ake care of your Leet and you la feel belter All Over. Thai s the advice of fool care specialist. Susanne Siedler to prove it to you. Siedler will come to your House pedicure gear in Low and show you. Siedler from the Small town of Griesheim West Germany is one of Only a few House calling pedicurists in the country. Most have private practices or work out of their Homes or they re certified cosmetic ans who give pedicures in Beauly salons. The emphasis in Siedler s Job title is on care. She does l do manicures that s cosmetics but she will help people take care of their foot ailments. The Basic slaps of a pedicure Are the same As for a manicure. Siedler clips and files the toenails smooths out the ridges and rills on the lops of the nails cleans the edges to prevent ingrown nails and removes the cuticles the hardened skin Hal accumulates Al Iho base and sides of the nails to prevent the growth of fungus. � then Siedler attacks specific foot problems. Wilh an assortment of electrical attachment Sho removes calluses the thick hardened areas on the Colloms of the col and corns painful growths of skin caused by pressure or friction. She also deals Wilh ingrown toenails warts athlete s foot and the like. The Climax of Siedler s pedicure is the fool Massage which not Only feels Good but also benefits circulation. Siedler charges about $11 Lor her go minute pedicure. Prices in Beauty salons generally arc somewhat higher. So Why would anyone want to fiddle with of her people s feel no Siedler does t have a fool Felish if anything Sho says she s crazy Aboul eyes. Siedler simply enjoys helping people. A former nurse the 26-year-old took a three month loot care course and began freelance Ped curing when her first child was born. She now regulates her hours according to her son s kindergarten schedule. Hosl of Siedler s regular customers Are elderly people who live alone and who have difficulty reaching their feel and who enjoy Siedler s company. She also regularly visits hospitals Are old age Homes Young career oriented people of Len seek her services. After a hard Day at work she says they enjoy being pampered. She insists she did nor meet her husband this Way in general Siedler has More female customers than males. Women Are used to having people do stuff to them like cosmetic ans or she says. So How does Siedler really feel about touching strangers Loci some people might say ugh. You Loucki other people s loot " she says. It s just no problem Lor she adds that usually the customers Are More embarrassed about her touching their feel than vice versa. Men especially Are nervous Aboul getting pedicures bul just about Allol her customers Wash their feet before she arrives. As a loot care specialist Siedler must have perfect feel herself. Not True she says. They re no Betler than anyone else a just maybe belter taken care october 26,1988 the stars and stripes Page 15
