European Stars And Stripes (Newspaper) - November 26, 1988, Darmstadt, Hesse                                Saturday. November 26, 198b the stars and stripes Page 25 commentary Mcaa wants to eliminate Beer ads new York while Silling around the House having a Sarsaparilla and watching the football games on television thursday did you Slop 10 ask a few questions about those Beer commercials for example How did lilo so noisy drinkers gel to that clean Well lighted bar what about the fishermen and the Hunters out there in the Woods putting away a couple of six packs and solemnly asserting they had achieved Nir Vana. Which of those Guys was driving Home and How about the carpenters and the yuppies and the ballplayers who were having a couple of oldies after a hard Day at work did they All Call the local dial a ride did any of them get pulled Over by the police for a breath lest did any or them get a ticket did any of them plow through a guard Rait or slam into a tree on their Way Home from Nappy hour the Beer Industry spends Over s20q million a year to spread the message to television watches thai Beer and sports go together. During the basketball final four and other major events the Mcaa is allowed 90-Sccond announcements to warn about the dangers of illegal drug use. It seems inconsistent said Dick Schultz. Who recently finished his first year As executive director of the Mcaa. I m not saying it s the same As illegal drugs but Many administrators Tell me Beer is the major prob Lem on our  it s not hard to figure thai out. The High school girls who squealed and lurched through my commuter train into the City on Friday night were Giddy on something although they probably did not realize How much it showed. The Beer cans we pick up from our Lawn were no dropped from a helicopter by the president of a major brewing company but by children some of them nol Cyl teen agers the Beer companies arc using personable old ath letes in the commercials and handsome actors and actresses to promote Beer among Young people. The Beer companies arc also buying the services of College athletes who Don l actually Hawk the stuff but run and jump Between commercials. Not much Dif Ference it says Here. The Beer people Tell us that advertising does not create abuses Schultz said but i m not sure it s the right thing to  Schultz thinks the right thing to do is ban Beer commercials during the Mcaa basketball tournament after the current contract runs out after the 1990 tournament. Schuttz said he was not sure How Tsueh Money Beer sponsorship brought and he said "1 guess i m naive enough to think that if we have three networks wanting this we could work it  the networks think naive might be a kind word. When news of Schultz s proposal first ran in Iho oct. 3 Issue of sportslnc., the valuable new weekly business Magazine several television people voiced their opposition. The Beer situation causes me great concern a thur Watson president of Abc sports said. Beer automotive and financial services Are the three major supporters of sports. The Mcaa now limits the number of commercials you can run which is Good but to single out Beer that s nol fair. What s next cars care can be a lethal weapon but mostly when the Drivers have had a drink or two. According to police there were traces of alcohol in the blood systems of All four Young people who died when their car plunged into a River in Connecticut nearly two weeks ago. There was nearly a Case full of empty Beer cans in the car and All four people hereunder the Legal drinking age. The Beer commercials and the cigarette advertise ments try to make drinkers and smokers look suave mature and dare one say it sexy. Cigarette commercials have been banned from television for Many years but the companies try tomake up for it with vigorous sponsorship of sports events. Some people connected to women s Tennis think it is wrong to be sponsored by a tobacco company at a Lime when cigarettes arc strongly suspected of being major link with breast cancer last summer members of the women s Council nearly chose another sponsor offering More Money but stayed with their old sponsor out of loyalty. The cigarette sponsorship is being downplayed the corporation has less dangerous products to push. The Mcaa docs not actively select its sponsors. Up to now it has taken the big Bucks from the net works and sent on the profits to its members who might find seven digit income from final four participation hard to turn Back merely for a principle. Schultz is a Lay preacher who has a reputation for openness and fairness from his Days As athletic director at Cornell and Virginia. He cannot Rule against Beer commercials on his own but must submit inc idea to the basketball com Mittee led by Cedric pumps by the athletic director of the University of Arizona and the executive com Mittee led by will Bailey the faculty representative from Auburn University. The decision by those committees will be final. "1 guess i d be satisfied if we could get inc Adver Tising put of the games themselves and into the sur rounding programming Schultz said. Or maybe have some kind of educational announcement pub Lic service announcement about  thai was the prudent Che Culic director  idealistic Side of him should push for a total ban on Beer sponsorship from College sports. It is hypo critical to us College athletes to glorify Beer drinking among Young people. Another question How come those Beer commercials never show the bartenders checking for fake ids Peete beats measles but still May be hoarse Rodney Peete 16 led us Ion 10-0 season and no,2ranking. By Hersche Nissenson a football it tilt los Angeles coach Lou Holtz Ono. A ranked notre Dame says this Garni is what College football is All  coach Larry Smith of no 2 Southern California says this promises to be on of he great games of ail  and Southern Cal quarterback Rodney Pete Smith will be delighted  just say hut one hut two 80 or so times and throw of a half dozen touchdown passes when us entertains notre Dame. On saturday in inc 24th game Between no. A no. 2 since the associated press pol began in 1936. On an to and radio starting Al 9 -30 . V pct Vlast two weeks were the stuff of legends or at the very least the kind of stuff on would be More Likely to associate with notre Dame than Southern col. First he was hospitalized with the measles a few Days before he led the Tro Jans to a3l-22 Victory Over Urcla last saturday for the Pac-10 title and a Berthin the Rose bowl. As a Side effect feel lost his voice on sunday and was unable to talk for sever Al Days. That meant the trojans had to practice with 12 men on offence with freshman quarterback Todd Marinovic calling out the signals. The silence was deafening and if Pete is rendered speechless against notre Dame Southern Cal s tailback will Call out lie cadence All of this probably Means that Trainer Jack Ward team physician or. Chester Schmel and executive medical director or. Allan Ebbin Are assured they will be prominently featured when Hollywood docs pc Csc s life Story. By wednesday 1 Ccle had his Voic Eback enough to conduct a Telephone news conference. Two Days earlier head to write out his answers. Enough to say thai have never been through a two week period like this  enough to agree with i Boltz and Smith that saturday s game is about As big As the come. One of the reasons you come to us isto play Noire Dame play Urcla Pelc said. I d like to go out with a Victory Over Noire Dame. I be never experienced one notre Dame has won five straight an leads the series 32-23-4so that makes the game even More meaningful for me and the other sen prs on this  both teams arc 10-0 they also have been inoculated against measles and flu and it s the first Lime these traditional pow ers have been involved in a no a no 2 showdown against each other and also the first Lime both have brought perfect records into i hair historic annual rivalry. The Winner will be one step away from the National championship notre Dame will meet no 4 West Virginia in in fiesta bowl Southern Cal plays no ii Michigan in the Rose howl. Television College footiu1.l notre Dame at us 30 pint saturday Georgia tech at Georgia 2 . Sunday. Radio " -. College football Nott dime at us 9 30 . Saturday Florid at Florida state 1 30 . Sunday